Crafting Your Company’s Strategic Narrative

Creating a company narrative can feel like throwing darts – you aim in a certain direction with a general messaging goal in mind, hoping that you land a bullseye. Whether you’re fashioning a new brand or putting an old one into the fire, learn how to speak to your audience using audio, visual, and social as well as traditional methods.

About YankeePRSA

The Yankee Chapter is composed of approximately 110 public relations professionals who work in Maine, New Hampshire and Vermont. The Yankee Chapter meets every other month for professional development sessions and networking opportunities. Meetings feature seminars, prominent speakers, workshops and discussions on various topics and issues of interest to those who practice public relations. The sessions also provide the opportunity for professionals at all levels to improve and refresh their skills and to meet and converse with colleagues from throughout northern New England.


PRSA — Advancing the Profession and the Professional

The Public Relations Society of America (PRSA) is the nation’s largest community of public relations and communications professionals. We provide training, set standards of excellence and uphold principles of ethics for the global public relations profession. As a leading voice in the PR industry, we also advocate for greater understanding and adoption of public relations

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The Value of Membership

When you join PRSA you join a vibrant network of practitioners, focused on sharing insights and best practices. Our members understand the realities of practicing public relations and offer solutions for all career levels. As the world’s leading advocate for public relations and communications professionals, PRSA represents a diverse cross-section of the industry, including corporate institutions, agencies, independent practitioners, public affairs organizations, associations, hospitals, schools, professional services firms and nonprofit.


Call for Speakers: Boston PRSA Social Media Summit

The 5th annual PRSA Boston Social Media Summit will take place May 12, 2017 at Bentley University. We are looking for speakers who inspire others with their expertise and knowledge on cutting edge social and digital media trends, have an interesting case study to share, and are willing to share their expertise with others.

Congratulations to Jane Law, APR, National Delegate-at-Large

Yankee Chapter’s own Jane Law was elected to the position of 2017 national Delegate-at-Large at the PRSA Leadership Assembly on October 22. Delegates-at-large serve a one-year term and represent PRSA members who are not affiliated with a chapter.


Membership Coordinator — NH Public Broadcasting

2/5/2017 — NHPTV, New Hampshire’s PBS Station is seeking a team-oriented individual to manage all aspect of customer service and fundraising support to our viewers and members and manage our member database and member accounts, process donations, data hygiene, support marketing and cultivation efforts.

MarCom Specialist – Process Solutions – MilliporeSigma

2/4/2017– The Marcom Specialist will be responsible for implementing integrated multichannel communications strategies based on marketing plans in cooperation with marketing, implementing the strategy, executing the tools, tracking, evaluating and reporting results.