News

#empathy #2017: The New Trend in Leadership — Sept 15

Empathy is being called the hottest trend in leadership and companies are training their executives to use more empathy in the workplace, and implementing the use of customer empathy maps to better connect to customers. This session will give participants the opportunity to discuss strategies and tools that can improve organizational performance.

About YankeePRSA

The Yankee Chapter is composed of approximately 110 public relations professionals who work in Maine, New Hampshire and Vermont. The Yankee Chapter meets every other month for professional development sessions and networking opportunities. Meetings feature seminars, prominent speakers, workshops and discussions on various topics and issues of interest to those who practice public relations. The sessions also provide the opportunity for professionals at all levels to improve and refresh their skills and to meet and converse with colleagues from throughout northern New England.

Programs

Boston Hosts 2017 PRSA Int’l Conference Oct. 8–10

The PRSA International Conference in Boston will spotlight the intersection of technology and media, and lead the competition by providing unparalleled information, strategies and tools for the new trends impacting the industry — essential to your professional success. This year’s Conference will expand your network with powerful colleague connections and enhance your skill set with the latest best practices.

PRSA — Advancing the Profession and the Professional

The Public Relations Society of America (PRSA) is the nation’s largest community of public relations and communications professionals. We provide training, set standards of excellence and uphold principles of ethics for the global public relations profession. As a leading voice in the PR industry, we also advocate for greater understanding and adoption of public relations services.

Announcements

Getting Your Boss to ‘Yes’: Gaining Employer Approval to Join PRSA

In today’s economy, we know that you need to justify every expense, including spending time and money to join professional associations and attend events, both in-person and virtual. Follow these step-by-step instructions to gain approval from your management to join PRSA, a community of more than 21,000 public relations professionals.

PRSA Offers Certificate in Reputation Management

PRSA and Reputation Economy Advisors have partnered to provide an eight-week certificate program in reputation management aimed at equipping management-level communicators with industry resources to strengthen their credentials, gain greater credibility, and advance their career.

Jobs

Director of Marketing and Communications – Rivier University

Rivier University is seeking a Director of Marketing and Communications with responsibility for all external and internal marketing and communication functions that support enrollment and advance the institution.

External Affairs Representative — ISO New England

8/30/2017 — Work as a member of the ISO’s External Affairs team based in Holyoke, MA and be responsible for building relationships with policymakers and regulators who are responsible for energy policy in New England, and communicating the ISO’s priorities and initiatives to these public officials and other external audiences.