APR Prep Course Syllabus

Dates: Four sessions, Wednesday evenings, October 29 to Nov. 19

Time: 5:30 p.m.- 8:00 p.m. (please arrive by 5:25.)

Location: Severino Trucking’s Concord Field Office at 9 Hills Ave. in Concord, NH

SYLLABUS & SCHEDULE

10/29 – Session 1             

  •  What is Public Relations?
  •  A brief history of the profession
  •  Communication models & theories

11/5 – Session 2

  • The 4-Step Public Relations Process
    • Research
    • Planning
    • Implementation
    • Evaluation

11/12 – Session 3

  • Professional ethics
  • Legal issues
  • Business Organizational Structure
    • Business literacy
    • Management skills

11/19 – Session 4

  • Media relations
  • Crisis communication

Suggested Texts (not required)

  • APR Study Guide, 2nd edition, www.praccreditation.org/documents/aprstudyguide.pdf
  • Public Relations: Strategies and Tactics, 11th ed. Wilcox and Cameron
  • Effective Public Relations, 10th ed. Cutlip, Center, Broom
    • (PR Strategies and Effective PR may by purchased used or rented on Amazon)

Websites:

 

9/29/14