The Patrick Jackson Award
The award was established in 1988 designed to recognize a professional who is not in the public relations field but nonetheless successfully uses public relations principles to benefit his or her organization and society. The purpose of the Patrick Jackson Award is to recognize excellence in the practice of public relations and demonstrate a track record of building relationships which earn trust.
In light of the fact that an organization’s success in relationship management often is a result of a team, the award may recognize the head of an organization or movement, or, if appropriate, an organization (for-profit or not-for-profit) which exemplifies the principle of sound public relations. (Previous Recipients)
Nominees must have a proven record in at least one of the following areas:
- Building relationships that earn trust which contributes to organizations effectiveness or
- Demonstrating leadership in a crisis by using public relations principles, or
- Bringing about changes in society by finding accommodation with public needs, or
- Showing concern for the common good, not just concern for the success of the movement or organization
The nominee (individual, or in the case of an organization, its CEO, or functional organizational head) must agree to be present at the award presentation. The nominee should be based in the Yankee Chapter PRSA service area of Maine, New Hampshire and Vermont.
Northeast Delta Dental is the professional recognition sponsor
of the Yankee Chapter PRSA Patrick Jackson Award.