Business Intelligence – Measuring Your Social Success – October 25, 2012Sep 17th, 2012 | By Yankee PRSA | Category: News, Past Programs, Professional Development
Learn how to evaluate the influence and reach of your online campaigns with Sean Owen, president of Manchester, NH, company based wedü.
Executing digital public relations and social media campaigns requires critical planning prior to execution. This session will review available online tools for determining the value of target media outlets and individuals. Also, specific indicators utilized during the campaign will help ensure the appropriate targets and relative messages are in play. Understanding the value of these specific points of measurement will assist in making strategic changes to your plan to continually improve the outcome. The session will also review how to construct business intelligence matrix surrounding the campaign.
WHEN: October 25, 2012, 2:30 p.m. to 4:00 p.m.
WHERE: NH Housing Finance Authority, 32 Constitution Dr. Bedford, NH.
COST: Members$20, non-members $35, and students/interns $10.
Click HERE to register.
Sean Owen has more than twenty years of experience in business management, marketing and sales, and strategic planning. Sean’s expertise is wedü’s not-so-secret weapon. Sean is always pushing for the next best thing. What will win attention, attract an audience, engage a reaction and ultimately drive business success for their clients. His dedication to not settling for what has been done before and can be done today, but demanding the wedü team find a way to make the impossible happen is his strength.
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