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Online Program – Countering Misinformation with PRSA National Chair Michelle Olson, APR

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Our friends at PRAS Buffalo Niagara are presenting “Countering Misinformation with PRSA National Chair Michelle Olson, APR” on Thursday, April 15 from 12:30 to 1:30 p.m.

As PRSA National Chair, Michelle Olson, APR, is meeting with local chapters to share her vision for PRSA and new initiatives on the horizon. Please join us for a discussion on combating misinformation and enhancing diversity in the profession.

Learn more and register

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Online Program – Meet the Media

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PR/Communications professionals and the media have long enjoyed a mutually beneficial relationship. But like every relationship, it takes work! Join us virtually for this event on March 25 at 11 a.m. We’ll explore the way journalists work today, what they want from communications professionals, and how the COVID-19 pandemic has changed their profession.

Media panelists include:

  • Hannah McCarthy, NHPR
  • David Sakowich, WMUR-TV
  • David Brooks, Concord Monitor & The Granite Geek

All proceeds benefit the Nackey S. Loeb School of Communications: The Loeb School Education Fund.

Register here

Katie Delahaye Paine, aka The Measurement Queen

Online Program – Measurement Base Camp

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Yankee Chapter Member Katie Delahaye Paine is presenting her annual “Measurement Base Camp” on eight consecutive Tuesdays beginning April 6 at noon.

The course is devoted entirely to measurement education. Attendees will learn how to:

  • Define measurable goals and objectives
  • Analyze data using Excel Pivot Tables
  • Learn how to incorporate Google Anlaytics and SEO into your measurement program
  • Design the perfect pre/post survey
  • Create a customized Integrated Dashboard that reflects the value of all your efforts
  • Filter, clean up, and validate data
  • Calculate correlations between media outreach and customer action
  • Define bespoke metrics that reflect one’s contribution to the bottom line
  • Set up Goal Conversions and other metrics in Google Analytics
  • Set up an Internal Communications Measurement program to evaluate communications’ impact on employee engagement
  • Design an integrated measurement dashboard that brings internal and external, digital and traditional media, events and social outreach into a single source of truth.
  • Write a report that will make one’s leadership team swoon

Learn more and register

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Online Program – A Primer for Understanding and Managing Chronic Stress

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Our friends in the PRSA Buffalo Niagara Chapter are presenting “A Primer for Understanding and Managing Chronic Stress” on Friday, March 19 from 9 to 10 a.m.

Stress is nothing new for communications professionals juggling multiple deadlines, fielding media inquiries and crafting messaging during a crisis. Over the last few decades, there has been a significant increase in stress for working Americans due to unsustainable workloads, changing demands and a decrease in the ability to control these factors. Now, we’ve added a global pandemic, working from home, online and hybrid schooling and a general blue between work-life.

Learn more and register today

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Online Program – Beyond the Black Square: What PR Pros Can Do for Diversity, Equity, and Inclusion

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Our friends at PRSA Capital Region are presenting “Beyond the Black Square: What PR Pros Can Do for Diversity, Equity, and Inclusion on Wednesday, February 24 from 9 to 10 a.m.

As PR pros, many of us are tasked with speaking for our organizations about diversity, equity and inclusion. But what are we doing to make sure we can stand behind the things we say? Join us for an enlightening and thought-provoking presentation and discussion with Dr. D. A. Graham, Vice Provost for Diversity, Equity, Inclusion and Belonging at the University of Kansas, as we take a deeper dive into DEI. Learn more about Dr. Graham here.

Register here

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Online Program – Communicating Your Value: Personal Branding for PR Pros

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Our friends at PRSA Boston are offering “Communicating Your Value: Personal Branding for PR Pros” on Wednesday, March 10 from 5 to 6 p.m.

Whether you are currently job seeking, prepping to ask for a promotion, or simply looking to distill your “why,” this hour-long workshop led by Denise Kaigler and Jenn Walker Wall will help you build your personal brand and communicate your value to internal stakeholders or prospective employers. You will also have an opportunity to ask your branding questions from these superstar strategists.

Register today

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Online Program – Interviews for Storytelling

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Our friends at the Nackey S. Loeb School of Communications are presenting “Interviews for Storytelling” on Friday, February 5 from 10:30 to Noon.

A great interview is full of stories. Learn how to make your communications products better with advice from expert interviewer and podcaster Elaine Appleton Grant.

Register here

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Online Program – Boston Globe’s Business Editor Greg Huang

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Our friends with PRSA Boston are hosting an hour-long lunch and learn conversation with Boston Globe’s Business Editor Greg Huang on Wednesday, February 3 from Noon to 1 p.m.

Greg is a veteran journalist who has covered a wide range of science, technology, and business. Huang joined the Globe in February 2020. Previously he was an editor and reporter at Xconomy, New Scientist, and MIT’s Technology Review. He was named a New York Times professional fellow in 2003.

Huang will share insights on how the Globe is adapting to the ever-changing nature of covering work and business. He will also answer your questions on tips and best practices for pitching business-related stories.

Greg is the co-author of “Guanxi” about Microsoft in China and the global competition for talent and technology. Before becoming a journalist, he did research at MIT’s Artificial Intelligence Lab. He has published 20 papers in scientific journals and conferences and spoken on innovation at Adobe, Amazon, eBay, Google, HP, Microsoft, Yahoo, and other organizations. He has a master’s and Ph.D. in electrical engineering and computer science from MIT and a B.S. in electrical engineering from the University of Illinois, Urbana-Champaign.

This event is hosted by PRSA Boston’s Independent Practitioners Network. All are welcome.

Register here

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Online Program – Media Relations Hacks: The Big Pitch

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Our friends at Nackey S. Loeb School of Communications are presenting “Media Relations Hacks: The Big Pitch” on Thursday, January 28 from 10:30 a.m. to Noon.

You know earned media is important to your business or nonprofit, but how do you get media attention in a hyper-competitive, multi-media, 24/7 world? Learn from Lauren Collins-Cline, former journalist and pitch expert.

Learn more and register

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Call for Speakers/Presenters Extended: 2021 Northeast District Conference

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PRXNE21 VIRTUAL CONFERENCE
Thursday, June 17, 2021
Friday, June 18, 2021

Are you a dynamic presenter with something important to share with an audience of public relations and communication professionals?

Our Audience
We are looking forward to inviting communicators to the virtual PRSA Northeast District Conference. The conference is scheduled for Thursday, June 17 from 1 p.m. – 5 p.m. and Friday, June 18 from 9 a.m. until 12:30 p.m. Participants will represent emerging companies, higher education, nonprofits, cause-driven organizations, and consumer brands. They’ll range from executive-ranked officers to mid-level managers to early careerists and will come from agencies and organizations of all sizes.

Speaker Opportunity
2021 Road Map: Directions for a New Journey: Stop. Go. Yield. Detour Ahead! New communications tools get introduced so fast that it can be difficult even for a trained communicators to know which way is up. Many of us barely finished getting our communications plans integrated smoothly with what the last decade brought: social media, digital advertising, targeted ads, smart apps, live news feeds, teleconferencing and more. Add a pandemic and now you have to reinvent delivery of these and new ways to engage using technology. If you can’t use these existing and new channels to effectively voice your message, someone else will — and your organization gets lost in traffic. What you need is a good map and a guide to point you in the right direction. Join us for an array of focused conversations about strategies to help every communicator stay ahead of the curve and forge a clear path to success. Learn from expert guest speakers about the best new communications methods, technologies and consumer expectations. Change happens fast — but it’s never too late to find your way. Join us, map out the next leg of your communications journey for yourself, and you’ll arrive ahead of the others — because you’ll know what’s coming and how you’ll plan to get there.

Submission Deadlines & Details
Complete the online Call for Speakers submission form by March 5. All submissions will be acknowledged by e-mail. Proposals will be evaluated by the PRxNE21 Programming Committee and selected speakers will be contacted in mid March if their proposal is selected. Those decisions are final. Please note that we have a limited number of session slots available. If we find speakers with similar themes and it feels appropriate, we may approach you to participate on a panel instead of providing an individual presentation. Submissions become the property of PRSA Northeast. Names of submitters are kept confidential.

Please note that Malone Media will provide the selected speakers the pre-conference technology orientation training, as well as day-of-conference support for the successful delivery of presentations.

Speaker Benefits & Policies
Speakers attend PRXNE21 as our guests and may attend all other sessions during the conference free of charge. As this is a virtual conference, travel, lodging and related expenses are not required and compensation is not offered. Speakers agree to be photographed/recorded during the conference for purposes of publicity and promotion and indemnify PRSA Northeast from any public outcome.

Questions: Mary Ellen Hettinger or Roz Whitaker-Heck
Subject Line: Speaker Proposal
PRSA Northeast is a 501c6 membership organization consortium. We advance the public relations profession through learning and skills development programs as well as engagement opportunities with employers and leaders.