APR Prep Class & Professional Development

The Yankee Chapter is offering a four-session public relations course beginning Wednesday, October 29. It’s designed to prepare students for professional accreditation (APR) but is open to any practitioner interested in increasing their professional skills.

Sessions will be held at Severino Trucking’s Concord Field Office at 9 Hills Ave. in Concord, NH Wednesday evenings from 5:30 to 8 p.m., October 29- November 19.

Sessions will cover:

  • Research, planning, implementing and evaluating public relations programs
  • Ethics and law
  • Communication models and theories
  • Business literacy
  • Management skills and issues
  • Crisis communication management
  • Media relations

View the course syllabus.

Cost for the four-session program is $40. The fee will be waived for those accepted as APR candidates.

For more information contact: Brett St. Clair, APR, 603-224-5566, bstclair@lkarno.com or Bob Lindquist, APR, 508-932-0137, boblind@comcast.net.



James H. Bradley Memorial Scholarship Awarded to SNHU Senior Bethany Mancuso

Bethany Mancuso

Bethany Mancuso

Bethany Mancuso, a senior at Southern New Hampshire University (SNHU) and a resident of Coventry, R.I., has been awarded the fourth-annual James H. Bradley Memorial Scholarship by the Yankee Chapter of the Public Relations Society of America.

“The James H. Bradley Memorial Scholarship was established to honor James (Jim) Bradley, a founding member of the Yankee Chapter who passed away in 2010,” said Yankee Chapter President Rosemarie Rung. “The chapter is proud to recognize Jim’s contributions to the profession of public relations by helping future professionals achieve their goals.”

At SNHU Mancuso is pursuing a major in communication with a minor in public relations. She is a founding member and the first president of the university’s Public Relations Student Society of America (PRSSA) chapter, has been nominated as an Emerging Leader, and was named to the President’s List for five semesters. Mancuso is currently serving as a public relations intern at Advocacy Solutions in Providence, R.I. Mancuso has been recognized by university faculty for her strong work ethic and focus on academics. She is the daughter of Vincent and Jill Mancuso.


Chapter Seeking Award Nominees

The Yankee Chapter seeking nominees for it annual Patrick Jackson and Summit awards that will be presented at the chapter’s annual meeting in November.

The Patrick Jackson Award

The award was established in 1988 designed to recognize a professional who is not in the public relations field but nonetheless successfully uses public relations principles to benefit his or her organization and society. The purpose of the Patrick Jackson Award is to recognize excellence in the practice of public relations and demonstrate a track record of building relationships which earn trust.

In light of the fact that an organization’s success in relationship management often is a result of a team, the award may recognize the head of an organization or movement, or, if appropriate, an organization (for-profit or not-for-profit) which exemplifies the principle of sound public relations. (Previous Recipients)

Click here for complete 2014 Jackson Award – Criteria, Description, Previous Recipients and Nomination Form.

Award Criteria
Nominees must have a proven record in at least one of the following areas:

  • Building relationships that earn trust which contributes to organizations effectiveness or
  • Demonstrating leadership in a crisis by using public relations principles, or
  • Bringing about changes in society by finding accommodation with public needs, or
  • Showing concern for the common good, not just concern for the success of the movement or organization

The nominee (individual, or in the case of an organization, its CEO, or functional organizational head) must agree to be present at the award presentation. The nominee should be based in the Yankee Chapter PRSA service area of Maine, New Hampshire and Vermont.

Submission deadline is September 26, 2014.

The Summit Award

The annual Yankee Chapter PRSA Summit Award recognizes excellence in a specific area of focus, which will vary year-to-year, based on trends, behaviors, and new technologies in the public relations field. (Previous Recipients)

The 2014 Summit Award will recognize excellence in achieving strategic public relations objectives through the use of video. Whether to inform, educate or entertain, the award winner (individual, team, or business) will be recognized for effectively planning, executing and promoting a video to support specific public relations’ goals.

Award Criteria

Entries will be judged on the following factors:

  • Situation analysis (context and key stakeholders)
  • Strategic organizational objectives
  • Video goals and benchmarks for success
  • Media plan
  • Execution
  • Result metrics


  • PRSA Yankee Chapter members; or
  • Public relations business organizations or individuals with a primary address within the Yankee Chapter PRSA region(Maine,New Hampshire,Vermont)
  • The winner(individual,team,or in the case of an organization, its CEO, or functional organizational head) must agree to be present at the award presentation

Application Fee (Please make payment to “Yankee Chapter PRSA” and submit with your entry.)

  • Members:$50 for the first entry,$30 for each additional entry
  • Non-Members:$75 for the first entry,$45 for each additional entry

How to Submit Entries

Entries may be submitted in a variety of ways, as long as the entry includes the entire award criteria previously described. Electronic presentations, videos, documents, binders etc., are all welcome. Choose the format which best displays and explains your work. Entries can include links to existing work, content or articles which support your entry.

Submit entry electronically to: awards@yankeeprsa.org or mail it to:

Yankee PRSA Summit Award, c/o Tara Payne, 4 Barrell Court, Concord, NH 03301

Please include the following information with each entry:

  • Name & Title
  • Organization Name & Mailing Address
  • Phone & Email

Submission deadline is September 26, 2014.



Call for Speakers – NE District Conference

NE District Conference

The Rochester chapter of PRSA is excited to host this year’s Northeast District Conference. More information on the conference will be available soon, please read below to submit a proposal to speak at this year’s event.


“Blurred Lines: PR and the New Age of Communication and Journalism”

Planning has begun for the 2014 Public Relations Society of America (PRSA) Northeast District’s annual conference! The PRSA Rochester Chapter (Rochester, NY), is thrilled to host this year’s conference, “Blurring the Lines: The New PR Invasion of Marketing, Media and Mindshare(Date: Sept. 18 – 19 2014: stay tuned for more details). With more than 250 practitioners and students estimated to attend from across the country’s Northeast region, we’re in need of dynamic presenters who can motivate and energize an audience on the latest and greatest tools, techniques, trends and industry knowledge.
Who Can Submit a Proposal?
We are seeking numerous candidates from an array of backgrounds and professional experiences: seasoned, mid-level and beginner/young-professional-related topics. Seeking public relations and communications professionals, in addition to others in the marketing/communications/social media and media industries. However, many of us also interact with legal representatives and other professionals in a multitude of industries each and every day, so what matters most: timely topics, compelling materials, and the drive to present great thought leadership, while inspiring others. If you have presented on a particular topic previously, we’d love to hear about it!

What Kind of Sessions Are Available?
We’re really looking to you to chat about trends that are driving and shaping the communications landscape at-large, and inform attendees with forward-looking trends. If you’re doing something awesome, share it with us. As a starting point, here are the conference formats we’ll offer this year:

1)     Main Conference Breakout Sessions: More “traditional” sessions during the main conference, typically 45-50 minutes long. We’re aiming to have a set of specified “tracks,” grouping talks by topic, hosted in the same room for consecutive sessions. Your proposals and content will help us shape what those broader tracks will ultimately look like; although the specific topic for discussion is up to you.

2)     Unconferencing Talks: Want to talk about an issue you’re dealing with, or hear from others on a specified topic, such as crisis communications? Want to share examples from past and current work experiences? Then unconferencing talks are for you! We’re looking for moderators to run these talks on a specific topic, provide personal stories and tidbits to help move along the conversation, and encourage the group to discuss what’s happening in their world. Unconferencing talks are low-stress and provide attendees with the creative energy that can only be gained from reflective dialogue with industry peers. (Did we mention these sessions are also new this year?)

3)     Trainings: We know there are some topics and discussions that can extend into longer-term engaging dialogues. With our interactive workshop formats, attendees will have yet another option to gain more in-depth training and hands-on learning in a classroom-like setting. We’re aiming for workshops that will help advance attendees in their current and future roles in the industry. Some potential examples: PR measurement, crisis communications, how to create and execute real-time video, etc. These workshops will kick-off the conference this year, as they’ll be presented in a half-day format, preceding the main conference.

What’s Needed to Submit a Proposal?
Here’s all you need to submit a proposal:  

  1. Title of presentation
  2. Brief summary of presentation (500 characters maximum)
  3. Selected session format
  4. Biography of each presenter (500 characters maximum)
  5. Professional headshot and any relevant social handles (Twitter handle, LinkedIn, etc.)
  6. Past presentation reference(s)

If you think you have a topic, but aren’t sure how to propose it, contact the PRSA Northeast District Conference program committee and we’ll work with you. We’d love to help you come up with a great proposal!

When’s the Deadline?

Deadline for Proposals: April 30, 2014, by 5 p.m. EST
Notification of Acceptance: June 25, 2014, by 5 p.m. EST
*Note that all presenters will receive complimentary registration to the conference.

How Should Proposals be Submitted?
On our website here or via email at nedistrictconference@prsarochester.org.

*A conference committee member will be in touch within 1-2 weeks to confirm your proposal has been accepted.



Calling for Speakers at SNHU!

Share your (intellectual) wealth with the next generation of PR professionals!  The Public Relations Student Society of America (PRSSA) at Southern NH University is looking for PR professionals to speak about their careers and experiences. The following dates are available:

  • February 19  @ 2 p.m
  • March 18 @  3:30 p.m
  • April 2  @ 2 p.m
  • April 23 @ 2 p.m

If interested, please contact Bethany Mancuso  at bethany.mancuso@snhu.edu.

James Bradley

2014 Bradley Scholarship – Apply Now

Undergraduate students, who will achieve “sophomore,” “junior,” or “senior” grade level by fall 2014, or graduate students at an accredited, degree-granting college or university in Maine, New Hampshire, or Vermont who have a declared major in a public relations-related field are encouraged to apply for the James H. Bradley Memorial Scholarship sponsored by the Yankee Chapter of the Public Relations Society of America.

Entries will be judged by a committee of public relations professionals. Winners will be announced in May 2014. The honoree will receive a $500 scholarship to be used toward tuition and fees in support of the winner’s educational pursuits.


Candidates must be undergraduates, who will achieve “sophomore,” “junior,” or “senior” grade level by fall 2014, or graduate students in a public relations-related program at an accredited, degree-granting college or university in Maine, New Hampshire, or Vermont. There are no state residency requirements. While Public Relations Student Society of America (PRSSA) members are encouraged to apply, membership in PRSSA is not required.

An official nomination form must be:

  • Completed by the candidate as directed, signed by the candidate, and then signed by a faculty member or PRSSA Adviser.
  • The entire application must be mailed or emailed to Yankee Chapter PRSA, and must arrive (not simply be postmarked) by the application deadline. Copies may be front and back.

The completed form must be accompanied by:

  •  A letter of recommendation from a faculty member or PRSSA Adviser.

The application materials:

  • Must be typed.
  • May not contain any information or documents other than those specified above.
  • Should be carefully reviewed for typos, spelling and grammatical errors. Applications with excessive errors will be automatically disqualified.

The application deadline is April 28, 2014.

Send all application materials to:

James H. Bradley Memorial Scholarship Committee
The Yankee Chapter PRSA
53 Regional Dr., Suite 1
Concord, NH 03301

Or, info@yankeeprsa.org

Applications will be judged using the following criteria:

  • Academic achievement in public relations and overall studies
  • Demonstrated leadership
  • Practical experience, e.g., internships, other work/service
  • Commitment to public relations, particularly as expressed in the candidate’s statement
  • Writing skills as demonstrated throughout the application
  • Letter of recommendation

Questions: For questions or comments, please contact Donna Eason at djeason@comcast.net.



Awards, New Officers, Networking and…Donuts!

Awards, a behind-the-scenes look at PR by an iconic international food brand, the election of new board officers, and catching up with colleagues made it a slam-DDunk annual meeting at Red River Theatres in Concord November 21st.

Michelle King, Dunkin’ Donuts Global PR Director, talked about the brand’s strategy for PR and social media.

Membership approved new board officers ,with Rosemarie Rung, APR, taking over as the new chapter president. The following awards were presented:

Summit Award


Michele Talwani, Theresa Dolloff, Lauren Bombardier, and Pamela Hawkes, of Families in Transition, accept the 2013 Summit Award.

The chapter’s 2013 Summit Award recognized excellence in event-based PR strategy, and was given to Families in Transition of Manchester for their Cinco de Mayo event. Michelle Talwani, director of economic development and marketing, is a long-time chapter member and former board member. Past president Susie Dimick Stone presented the award.

Good as Granite Award

Brett St. Clair presents Good as Granite Award to Robin Schell.

Brett St. Clair presents Good as Granite Award to Robin Schell.

Robin Schell, APR, Fellow PRSA, of Jackson, Jackson and Wagner, was honored with the Good as Granite Award for outstanding service to the organization and chapter. It was presented by Brett St. Clair, APR,  of Louis Karno & Company.

Lifetime Achievement Award

Pat McGee presents Lifetime Achievement Award to Isobel Parke.

Pat McGee presents Lifetime Achievement Award to Isobel Parke.

Isobel Parke, APR,Fellow PRSA was recognized for her outstanding work in the field and on behalf of the chapter. Pat McGee, APR, Fellow PRSA,  of the Manchester Archdiocese presented the award to her.

James Bradley Memorial Scholarship

The 2013 scholarship was awarded to Jennifer Samson of Southern New Hampshire University by Robin Schell.


Annual Meeting/2014 Proposed Slate of Officers

Yankee Chapter PRSA will hold its annual membership meeting on Thursday, November 21, 2013 from 4:00 p.m. –  4:45 p.m. at Red River Theatres, 11 South Main Street, Concord, NH. Prior to the annual meeting, from 3:00 p.m.- 4:00 p.m., members are invited to attend a professional development seminar featuring Michelle King, Director of Global PR, Dunkin’ Brands.

We hope you also will remain after the Annual Meeting to network with fellow professionals and enjoy complimentary hors d’oeuvres and a cash bar.

The following topics will be discussed at the Annual Meeting:

  • Presentation of the annual report on the business and financial affairs of Yankee Chapter PRSA
  • Election of new Yankee Chapter PRSA board members and officers
  • Yankee Chapter PRSA Award presentations including: Lifetime Achievement Award in Honor of Isobel Parke, APR, Fellow PRSA and 2013 Summit Award which recognizes excellence in achieving strategic public relations objectives through a special event.

The following slate of officers for next year will be presented to the membership:

President: Rosemarie Rung, APR, Hewlett-Packard
President-elect: Erin Hathaway (**), The NHHEAF Network Organizations
Past President: Jane Law, APR, New Hampshire Housing Finance Authority
Secretary: Mary Ellen Hettinger, APR (**), Girls Scouts of the Green & White Mountains
Treasurer: Tom Bebbington (**), Diocese of Manchester
Assistant Treasurer: Andrew Morse (**), Concord Regional Visiting Nurse Association
Assembly Delegate: Jayme Simões, Louis Karno & Company (term expires 12/31/14)
Director: Natalie Rudzinskyj (**), Director of PR and Marketing at LRGHealthcare (term expires 12/31/15)
Director: Justin LaBerge APR (**), Dirigo Engagement Strategies, LLC (term expires 12/31/15)
Director: Liz LaRose, APR (**), Crotched Mountain Foundation (term expires 12/31/15)
Director: Stefanie Phillips (**), Louis Karno & Company (term expires 12/31/15)
Director: Grace Lessner (**), New Hampshire Public Television (term expires 12/31/14)                     
Director: Terri Rosenstock, APR, King Arthur Flour (term expires 12/31/14)

(**) denotes which positions must be voted


International Conference Discount for Chapter Members

Thinking about going to the International Conference for a day or so? PRSA national is offering a 15 percent discount on day registrations. Just use the promo code DAYREG1 when you register.




Make Ethics Month a Daily Practice

By Liz LaRose, APR, YPRSA Ethics Officer

Each year, September marks ethics month for PRSA membership. Like the return back to school, Ethics Month is a perfect time to focus attention practicing our craft ethically. We are reminded that it is of paramount importance to our profession, our clients, our employers and ourselves.

In honor of Ethics Month, PRSA hosted Tweet-ups, blogged about ethics on PRSAY and hosted a free webinar, “Ripped from the Headlines: Social Media Ethics.” And our own YPRSA Chapter simulcast the webinar and followed it up with a lively group discussion about ethics scenarios we face in our daily work.  Many gray areas came to light and practitioners helped each other work through some difficult scenarios, including paid/incented on-line reviews, fake social media posts and front groups, to name a few.

Through this discussion, we learned that ethics does not belong on the shelf for a yearly dusting off in September. It’s a daily practice that is honed through professional development, experience and support. PRSA and the YPRSA Chapter provide resources to help you stay abreast of the latest ethics trends, including:

PRSA and YPRSA also encourage you to contact either of the resources below when you need assistance working through ethical questions and dilemmas

We are here to help you make ethics a daily practice!