April is Accreditation month at PRSA, a time to learn how Accreditation in Public Relations (APR) can take your career to the next level. APR is a voluntary certification program for PR professionals. APRs demonstrate their commitment to the profession and to its ethical practice by advancing the Readiness Review process and passing the computer-based APR Examination.
On line resources include:
Yankee Chapter Scholarship Honors Founder
Eligible Students Encouraged to Apply by April 21, 2011
Named in honor of the Yankee Chapter’s “founding father” James (Jim) H. Bradley who passed away in 2010, the 2011 James H. Bradley Memorial Scholarship will be presented in June at the Yankee Chapter’s annual meeting to a student with a declared major in a public relations-related field who is studying at an accredited college or university in Maine, New Hampshire, or Vermont.
The $500 scholarship will recognize the student’s academic achievement, demonstrated leadership, and commitment to public relations.
DOWNLOAD APPLICATION (Microsoft Word document)
Applications should be submitted by April 21, 2011 to:
Robin Schell, APR, Fellow PRSA
Senior Counsel & Partner
Jackson Jackson & Wagner
5 Ashley Drive
Amesbury, MA 01913
All applicants, including the recipient, will be notified by May 13, 2011.
Anyone with questions is encouraged to contact Robin Schell at firstname.lastname@example.org or Donna Eason at email@example.com.
Congratulations to Suzanne Spruce, APR, community relations director for Eastern Maine Healthcare, and Nancy Kerr, Ph.D., APR, program director for Media Communication at Champlain College, for achieving PRSA accreditation.
The Yankee Chapter’s Accreditation Committee hosts preparation sessions for practitioners interested in pursuing accreditation. If you want to learn more about the accreditation process, the PRSA website has a wealth of information or contact Yankee Chapter accreditation chairs, Brett St. Clair, APR, (603) 224-5566 or Bob Lindquist, APR, 508-932-0137.
Three new members joined the Yankee Chapter last month: Kevin Flynn, NH Community Development Finance Authority, Michael O’Brien, Cityside Management Corporation, and Jeffrey Roosevelt, Maine Veterans’ Homes. Please join us in welcoming them!
We welcome back to the Yankee Chapter Leslie Gouthro of Fidelity Investments.
Phil Auger, of the New Hampshire Cooperative Extension, was presented with the Patrick Jackson Award at this year’s Yankee Chapter PRSA annual meeting on Thursday, June 10. Auger was recognized for his many decades of services in Rockingham County to private landowners and communities in the management of their forest lands, including his current work as Extension Educator In Land And Water Conservation.
The Patrick Jackson Award recognizes a professional who is not in the public relations field but nonetheless successfully uses public relations principles to benefit his or her organization and society. It is named for the late Patrtick Jackson, founder of the behavioral management & public relations consulting firm Jackson Jackson & Wagner, and former National president of PRSA.
At its annul meeting on June 10, the Yankee Chapter of PRSA introduce a new award, the Summit Award, in recognition of excellence in the use of social media as the primary tool utilized in a public relations campaign. The inaugural presentation of the award went to Kelliher Samets Volk, of Burlington, Vermont. The firm utilized an array of social media tools, including Twitter and Facebook, to effectively support the business goals of Stowe Mountain Resort, including increasing the level of social media interaction between the resort and its fans. Summit Award judges this year included Katie Delahaye Paine of KDPaine & Partners, Berlin, NH; and, Rich Brooks of flyte new media, Portland, ME.
Congratulations to Rosemarie Rung Yankee Chapter’s newest accredited member.
The chapter is pleased to announce that Kelliher Samets Volk of Burlington, VT, has earned the inaugural PRSA Yankee Chapter “Summit Award,” in recognition of outstanding public relations work. This year, the Summit Award focused specifically on excellence in the use of social media, and the Kelliher Samets Volk entry was judged outstanding. The firm implemented a comprehensive strategy to successfully use a variety of social media channels to benefit their client, the Stowe Mountain Resort.
“We were very impressed with the execution of the campaign,” noted awards committee chair Martin Murray of PSNH. “KSV used the right tools, and used them more effectively than many other agencies, in the opinion of the judges.”