What’s Your EQ (Ethics Quotient)?

By Liz LaRose, APR, YPRSA Ethics Officer

Move over, IQ. The Ethics Quotient (EQ) has entered the room. Practicing public relations in an ethical manner is a cornerstone of PRSA membership. And as a PR practitioner, you can find out your EQ today by taking PRSA’s new online ethics quiz. We are all obligated to abide by the PRSA Code of Ethics and this ten-question quiz is guaranteed to test your knowledge of the ethical practice of public relations.

Each question offers a brief scenario for consideration. After answering each question, you will receive an explanation and links to additional guidance on that topic. Questions cover copyright infringement, plagiarism, audio taping, disclosure of information and more.

Take the ethics quiz now to get your EQ!

And visit our LinkedIn and Facebook pages for more on-line discussion. 


Make Ethics Month a Daily Practice

By Liz LaRose, APR, YPRSA Ethics Officer

Each year, September marks ethics month for PRSA membership. Like the return back to school, Ethics Month is a perfect time to focus attention practicing our craft ethically. We are reminded that it is of paramount importance to our profession, our clients, our employers and ourselves.

In honor of Ethics Month, PRSA hosted Tweet-ups, blogged about ethics on PRSAY and hosted a free webinar, “Ripped from the Headlines: Social Media Ethics.” And our own YPRSA Chapter simulcast the webinar and followed it up with a lively group discussion about ethics scenarios we face in our daily work.  Many gray areas came to light and practitioners helped each other work through some difficult scenarios, including paid/incented on-line reviews, fake social media posts and front groups, to name a few.

Through this discussion, we learned that ethics does not belong on the shelf for a yearly dusting off in September. It’s a daily practice that is honed through professional development, experience and support. PRSA and the YPRSA Chapter provide resources to help you stay abreast of the latest ethics trends, including:

PRSA and YPRSA also encourage you to contact either of the resources below when you need assistance working through ethical questions and dilemmas

We are here to help you make ethics a daily practice!