Business Unit Description
State & Community Engagement (SCE) is part of Community, State and National Affairs (CSN). The SCE team includes: 53 states and territories across 6 regions with regional management, the Office of Volunteer Engagement, the Office of Community Engagement (including the National Retired Teachers Association (NRTA): AARP’s Educator Community), and the Legal Counsel for the Elderly (LCE).
-State & Community Engagement (SCE) enables AARP to be a nationwide organization, which strengthens our capacity to carry out our mission.
-SCE brings AARP closer to our members, people 50+, and their families, which allows us to listen – and respond – to their wants and needs that align with our mission.
-We drive an impact agenda, deepen relationships with key audiences & stakeholders, and build AARP’s relevance at the community and state levels.
Serves as a member of the state team and is responsible for the strategic development and implementation of AARP’s integrated earned media, paid media and social media presence in communities across New Hampshire. This includes providing strategic communications support for the development and implementation of outreach and advocacy priorities for AARP in New Hampshire.
1. Proactively pursues opportunities to engage the media, lawmakers, members and the public on AARP priority issues, using creativity and emerging technology platforms to effectively tell the story of AARP in New Hampshire to diverse audiences through a variety of media platforms – social (both major and emerging) and traditional. Effectively curtails negative press and manages the overall brand and image of AARP in New Hampshire.
2. Responsible for AARP New Hampshire’s presence on digital and social media sites including Facebook, Twitter and other similar sites including capturing original video, posting content and video on relevant sites, posting on relevant blogs, and seeding content into social applications.
3. Responsible for the development and held accountable for the focused execution of AARP New Hampshire’s strategic communications plan as well as issue and/or campaign specific communications plans as needed.
4. Works in collaboration with all members of the state team (which includes volunteers) as well as regional and national colleagues to develop messaging and seamlessly integrate communications tactics with state and national issue priorities. Facilitates communication with national office issue experts to ensure proper resources are available for staff and volunteers, including issue material, talking points and briefing materials.
5. Responsible for building and maintaining relationships with media outlets, community partners, and community agencies across the state and in key communities.
6. Develops external communications that support AARP’s advocacy and outreach initiatives, using a marketing lens to drive advocacy and promote event participation.
7. Responsible for the development and execution of AARP New Hampshire paid media partnerships / sponsorships.
8. Uses data driven analytics and AARP tools to effectively target communications efforts and track results. Comfortable with data and statistics and the use of both in targeted and impactful communications.
9. Supports State staff and volunteers by providing training, coaching, and technical assistance in the areas of public speaking, written and oral communications, video, social media and other skills necessary to effectively engage New Hampshire residents and stakeholders.
10. Serves as an AARP media spokesperson as needed, in conjunction with AARP New Hampshire leadership.
11. Demonstrates AARP values in all interactions. Must be able to function (and thrive) in a fast-paced, dynamic, collaborative work environment.
Completion of a Bachelor’s degree in Communications, Public Relations, Marketing or a related discipline and 5 years of experience; or an equivalent combination of training and experience related to the duties of the position. Demonstrates a strong understanding of media relations, social media, communications, and public relations. Strong and demonstrated writing skills. Familiarity with state political environment and legislative process is a plus. Some demonstrated experience working with (and communicating to) multicultural audiences is a plus. In and out of state travel is required, approximately 20%. Night and weekend hours as required to meet state office needs and to reach target audiences. The ideal candidate will: Have strong writing skills and the ability to tell a cohesive story through visual elements including photography and video; have a deep knowledge of traditional media, as well as core social media platforms and be able to demonstrate the use of those social platforms to tell stories in creative and engaging ways; have the ability to evaluate, analyze and adjust strategies and tactics in an ongoing, fast paced environment; and have the ability to learn technical systems and processes and effectively (and readily) adapt to changing requirements and changing market, media and/or social conditions.
AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.