Position Title: COMMUNICATIONS & MARKETING ADMINISTRATOR #18155
Department of Natural & Cultural Resources
Division of Parks & Recreation
172 Pembroke Road, Concord, NH 03301
Communications and Marketing Administrator
Labor Grade 27
Position # 18155
The State of New Hampshire, Department of Natural and Cultural Resources has a full-time Communications and Marketing Administrator position available effective immediately. Information about the position can be found at the following link, COMMUNICATIONS & MARKETING ADMINISTRATOR #18155
Administers a comprehensive strategic marketing and communications program for the Division of Parks and Recreation.
Develops and executes the Division’s Public Relations strategy including writing/editing press releases, op-eds, blogs, newsletters, presentations and website content. Ensures timeliness, usefulness, and accuracy of content.
Oversees development and execution of the division’s content management strategy and strategic social media program to promote, engage, and grow the division’s presence.
Serves as the Division’s primary media spokesperson and advises the Commissioner, Division Director, and others on media interactions and crisis management. Responds to media queries to provide timely, accurate, and consistent information to the press.
Cultivates, manages, and maintains relationships and supports Director and Commissioner with both traditional and emerging external stakeholders including media, bloggers & industry influencers, volunteers, and strategic partners, creating visibility and buzz for NH State Parks, Bureau of Historic Sites, Bureau of Trails, and State Park Plate program, while building and protecting reputation and awareness.
Develops the division’s content management strategy to promote, engage, and grow the division’s owned channels, while continually reviewing and recommending areas for adjustments.
Develops and oversees Division marketing budget. Manages external marketing and digital vendors to develop programs in-line with the State’s tourism marketing strategy and brand.
Coordinates marketing programs with the Division of Travel and Tourism Development, Cannon Mountain, and various bureaus within the Division.
Supervises the Digital Marketing Manager and others as assigned. Recommends hiring and firing. Develops and executes media training for assigned and other appropriate staff.
Researches, develops, and evaluates programs and products that will promote and enhance the visitor experience and increase revenue at or in NH State Parks, Historic Sites, and/or Trails. Analyzes, evaluates, and provides annual performance reports relative to the Division’s marketing, communications, social media programs to ensure that they continue to meet the Division’s mission.
Represents the Division at conferences, trade shows, committees, meetings, and presentations and responds to requests from general public, businesses, communities, and other state agencies.
Education: Master’s degree from a recognized college or university with major study in marketing, communications, social media or digital marketing, business administration or related field.
Experience: Five years’ experience in promotion, digital communications, hospitality industry, tourism, journalism, public relations or marketing, three years of which must have been in a management level position involving administrative or supervisory duties concerned with program administration, program planning and evaluation, business management or related management experience.
Education: Bachelor’s degree from a recognized college or university with major study in marketing, communications, social media or digital marketing, business administration or related field.
Experience: Six years’ experience in promotion, digital communications, hospitality industry, tourism, journalism, public relations or marketing, three years of which must have been in a management level position involving administrative or supervisory duties concerned with program administration, program planning and evaluation, business management or related management experience.
SPECIAL REQUIREMENTS: Must have excellent writing, communication and creative skills; good knowledge of public relations, marketing and social media; and good organizational and time management skills. In addition, must have experience in developing and managing budgets. Must able to flex schedule to work nights and weekends, if required.
DISCLAIMER STATEMENT: The supplemental job description lists the essential functions of the position and is not intended to include every job duty and responsibility specific to the position. An employee may be required to perform other related duties not listed on the supplemental job description provided that such duties are characteristic of that classification.
Employees may be required to pay an agency/union fee.Agency conditions of employment for classified positions: Selected candidates subject to criminal background check, and if required to drive as part of the position responsibilities, candidate must provide a current Division of Motor Vehicle record post offer.
Prior to applying, please be sure that you have completed your profile including your complete employment history, education history, credentials and contact information. Please bear in mind that your education and experience must be relevant to the specific position for which you are submitting an application. You are encouraged to provide a copy of your current resume, but resumes will not be accepted in place of a fully completed application for employment.
All paper applications must be sent to the above address.
Questions regarding this position can be directed to Amy Bassett at 603-271-2665 ext. 694
In order to receive credit for post-secondary education, a copy of official transcripts with a seal and/or a signature MUST be included with this application. If copies of have been requested, please reference this and have them forwarded to Linda McFarland, Human Resources Administrator at the above address or to email@example.com.
TDD Access: Relay NH 1-800-735-2964
State Park Planning and Development Specialist
Division of Parks and Recreation
172 Pembroke Road
Concord, NH 03301