Important Chapter Meeting – Dec. 15.

Dear Yankee Chapter Members:

In October 2010 at the PRSA Leadership Assembly, new national bylaws were adopted. As a result, all local chapters are required to review their own bylaws and bring them into compliance with the new national bylaws changes. The Yankee Chapter Board appointed a committee to review our chapter bylaws and recommend changes necessary to come into compliance.

The committee has finished its work and the YPRSA Board has approved the recommended changes, which, to become effective, must be approved by a vote of the chapter membership. Check these links to review an outline of the changes being requested, an annotated version of the bylaws showing the changes being proposed, and a “final” version of the bylaws as they would read if they are approved by the membership.

Two significant changes have been recommended and will be proposed. The first of the proposed changes is to change our fiscal year from July1-June 30 to January 1-December 31. This will allow our Chapter to be aligned with national’s fiscal year and will have many other benefits for the Chapter and the Chapter’s leadership. The second substantive change recommended is to shift chapter representation at the Leadership Assembly from two elected delegates to the chapter president and president elect. Our current Delegates would complete their terms of office prior to this change taking effect. Once the current delegate terms are complete, these positions on the board would become director positions. Moving the Assembly Delegate responsibilities to the President and President-Elect is strongly encouraged by PRSA national and this move would greatly enhance our Chapter’s communication and coordination with district and national leadership.

On December 15, 2011 from 4:30 p.m. to 6:30 p.m. at the Barley House in Concord, NH the Yankee Chapter will hold a meeting to discuss and vote on the proposed bylaw changes. After the meeting is concluded, the Board hopes you will stay to enjoy a holiday social with hors d’oeuvres and a cash bar. We hope you will review the attached documents prior to that date.

Thank you for your attention in this important Chapter matter. We encourage all of you to attend the meeting on December 15. Please look for the event invitation to arrive in your e-mail inbox shortly! There is no cost to attend the meeting.

Sincerely,

The Yankee Chapter PRSA Bylaws Committee

Jane Law, Chair
Bob Lindquist
Tara Payne
Susie Dimick Stone
Gail Winslow

Awards Presented at Annual Meeting

Dr. James Squires of the Endowment for Health, Awards Scholarship to UNH-Manchester Student, and
Notes PR Achievements of NHHEAF

(Concord, June 24, 2011) – Three awards were presented at the Yankee Chapter of the Public Relations Society of America (PRSA) annual meeting June 23 in Concord. The regional chapter of the national PRSA organization presented Dr. James Squires of the Endowment for Health with the Patrick Jackson Award; Rosanyi Santos of UNH-Manchester with the first James Bradley Memorial Scholarship, and the NHHEAF Network Organizations with the chapter’s Summit Award.

Endowment for Health President James Squires Receives Patrick Jackson Award.

Dr. Squires and Laura Simoes

Dr. James W. Squires, founding president of the Endowment for Health, received the 2011 Patrick Jackson Award of the Yankee Chapter PRSA. Squires, who is responsible for the strategic direction of the EFH, is a policy advisor and leader on statewide health care reform. The Patrick Jackson Award was established in 1988 to recognize a professional who is not in the public relations field but uses public relations principles to benefit his or her organization and society. The award recognizes excellence in the practice of public relations and acknowledges the recipient’s ability to build relationships that earn trust.

Rosanyi Santos and Robin Schell, APR, Fellow PRSA

Rosanyi Santos, junior at the University of New Hampshire at Manchester, receives chapter’s first James Bradley Memorial Scholarship.
Named in honor of James Bradley, a founding member of the Yankee Chapter PRSA,  the $500 scholarship recognizes and provides assistance to future public relations professionals. Rosanyi Santos is a communication arts major at UNH-M.  She graduated with honors from the associate degree program in May. Santos is an orientation leader at UNH-M and an English tutor. The 20-year-old native of the Dominican Republic came to the United States at age 16, and graduated with high honors from Manchester Central High School.

NHHEAF Network Organizations Recognized with Yankee PRSA Chapter Summit Award.
The NHHEAF Network Organizations, based in Concord, NH, received the Yankee Chapter PRSA Summit Award in recognition of the nonprofit organization’s excellence in educating and engaging the public during a time of dramatic change in the student loan industry. NHHEAF utilized a variety of tools, including print and the web, to build support for modifications to proposed federal legislation that could have had a dramatic and negative impact on its ability to be an effective college planning resource.

The Summit Award recognizes excellence in a specific area, which varies based on trends, behaviors and new technologies in the public relations field. This year, the Summit Award recognized “PR Miracles,” the ability of an organization to effectively use public relations to successfully deal with a challenging situation. The NHHEAF Network Organizations includes: New Hampshire Higher Education Assistance Foundation (NHHEAF); Granite State Management & Resources; and, the New Hampshire Higher Education Loan Corporation.

Annual Meeting June 23

WHAT A ROI !

Yankee Chapter PRSA Seminar, Awards & Annual Meeting
Thursday, June 23, 2011, 3 – 6 p.m.
Red River Theatres, 11 South Main Street, Concord, NH
$20 members | $35 non-members | $10 students

Register by June 20
REGISTER HERE
(603) 228-1231 |  info@yankeeprsa.org

** The first 25 paid registrants will receive a complimentary
copy of Katie Paine’s book, MEASURE WHAT MATTERS

Thanks to our sponsor Northeast Delta Dental

Join us for a lively seminar with communications measurement expert KATIE PAINE and find out how to measure social and traditional media, and demonstrate ROI with your marketing mix!

Then, network with fellow PR professionals, and meet the Yankee Chapter’s Patrick Jackson Award and Summit Award recipients during the chapter’s annual meeting.

3:00 p.m. GET YOUR ROI: MEASURE WHAT MATTERS seminar Katie Paine, KDPaine &  Partners

4:30 p.m. Annual Meeting & Awards Presentation

5:00 p.m. Social & Networking – Hors d’oeuvres & cash bar

GET YOUR ROI: MEASURE WHAT MATTERS

Katie PaineWe know social media is a significant component of the communications and marketing mix, but can we measure social and traditional media in the same way? Can they be integrated? How do we measure engagement and influence, and show their ROI? Find out how to align your organization’s goals with what makes the customer act at this session with measurement expert Katie Paine.

KATIE DELAHAYE PAINE is CEO of KDPaine & Partners and author of “Measuring Public Relationships: The Data-Driven Communicator’s Guide To Measuring Success” and “Measure What Matters.” Paine provides marketers and communications professionals tools, data and information to help them make better business decisions.

** To be eligible for a free book, registrations must be completed online and paid either through PayPal or check postmarked no later than June 10.

Attendees are invited to bring their best and favorite collateral pieces from the year to display during the event!

Award Nomination Deadlines Extended

Deadlines for submission of nominations for the Patrick Jackson Award and the Summit Award have been extended until April 29. Award recipients will recognized at the Yankee Chapter annual meeting on June 23.

http://www.yankeeprsa.org/awards

April 14 – Who is the American Consumer?

The 2010 Census is expected to find that 309 million people live in the United States. But one person will be missing: the average American.

Mr. Peter Francese, demographic trends analyst at WPP’s Ogilvy & Mather, New York, and founder of American Demographics magazine, will offer insight about what the U.S. Census Bureau data shows and what the implications are for American business. Attendees will learn how American consumers have changed in the past decade and where the consumer marketplace is moving.

Peter Francese has also authored several books on how to better target consumer markets: Marketing Insights to Help Your Business Grow, Capturing Customers and Marketing Know-How. His most recent one, with co-author Lorraine Stuart Merrill, is titled Communities & Consequences, and is on the future of New Hampshire. His most recent report is a comprehensive white paper for Advertising Age titled “2010 America: What the 2010 Census Means for Marketing & Advertising.” Other reports he has recently authored include “2010 Chicago, 2010 New York,” “The Grandparent Economy” and “2010 African-Americans.” Francese was the creator and author of a weekly newspaper column called “People Patterns”, which reported on demographic trends for a business audience. “People Patterns” had been syndicated in about 50 newspapers, but later appeared monthly in the six regional editions of The Wall Street Journal. He founded and became publisher of American Demographics magazine, which quickly became the nation’s most authoritative source on consumer trends for business leaders and was nominated three times for a National Magazine Award. American Demographics is now part of Advertising Age magazine. He is the recipient of the Silver Bell Award from the Advertising Council for distinguished public service. He holds a graduate degree from Cornell University and has served two terms on the university President’s Council.

Special thanks to Yankee Chapter supporters of this special program:

Public Service of New Hampshire


and
Southern NH University Delta Mu Delta Honor Society



When: Thursday, April 14 from 2:30-4:30 p.m.

Where: Mara Auditorium, Webster Hall, Southern NH University, 2500 North River Road, Manchester, NH 03106
(
To find Webster Hall, visit SNHU’s interactive campus map at http://www.snhu.edu/212.asp.)

Cost: $20 for Members, $35 for Non-members, $10 for Students/Interns/AmeriCorps & Vista Volunteers

Click To Register.

Essentials for Effective Public Relations: A Primer from Local PR Pros

Gail Winslow-Pine,APR / Robin Schell, APRDuring this half-day professional development session, seasoned public relations practitioners Gail Winslow-Pine, APR and Robin Schell, APR will review:

  • Internal communications and the role of employees as ambassadors
  • External communication:  what’s working and what’s not in today’s world?
  • Media relations & social media, including a panel discussion with practitioners with seasoned media expertise
  • Behavioral public relations theories such as the diffusion process and behavioral model
  • The basics of research and how it is being used for planning and evaluation
  • A recipe for developing a public relations strategic plan

There will also be an opportunity to network with the Chapter’s senior practitioners over lunch from 12-1 p.m.

Date: Monday, March 21, 2011

Time: 9:00 a.m. – 1:00 p.m.

Location: PSNH Energy Park (click for directions), 780 North Commercial Street in Manchester, New Hampshire

Cost*: $50 members/students, $100 non-members

Registration fee includes coffee and bagels in the morning and a boxed lunch at noon.

Registration is limited to 40 participants.

*Yankee Chapter PRSA is an all-volunteer professional organization. Proceeds generated from this seminar will be donated to the Jim Bradley Memorial Scholarship and will benefit students of PRSSA college student chapters in Maine, NH and Vermont.

Click here to Register.

Library Holdings

Videos

REF#

Title

PRV001 The Truth About A Crisis: Beyond Damage Control – Enhance Your Reputation
PRV002 Empowering Employees Through Involvement
PRV003 From Adversaries To Partners: The Community Relations Program
PRV004 As The World Turns: Managing a Global Reputation
PRV005 Strategies For Dealing With Ethical Dilemmas
PRV006 Business Savvy: A Mini MBA Course for Public Relations Professionals
PRV007 Public Relations Law
PRV008 Customer Service Modeling
PRV009 Public Relations 2001
PRV010 Measuring The Bottom Line Impact of Public Relations
PRV011 Effective Planning And Budgeting for Public Relations Programs
PRV012 Research As Part Of The Process
PRV013 How To Market Your CEO
PRV014 Environmental Communications: Dealing with Scientific Issues in an Emotional Arena
PRV015 Behavioral Strategies to lead Public Relations through the Transitions of the 90s
PRV016 Expanding PR’s Effectiveness with Marketing Programming
PRV017 Media Training: How to Deliver Compelling Messages to Increasingly Savvy Audiences
PRV018 Focus On Focus
PRV019 Writing To Sell…Products, Companies Ideas
PRV020 Momentum Management – Leadership Secrets of Silicon Valley’s Most Successful Companies

Books

PRB001 Recognition, Gratitude And Celebration
PRB002 Enterprise One-To-One: Tools for Competing in the Interactive Age
PRB003 Dealing Effectively With the Media
PRB004 Publicity And Media Relations Checklist
PRB005 Public Relations On The Net
PRB006 The AP Stylebook And Libel Management
PRB007 Handbook For PR Writing
PRB008 Top Dog
PRB009 Cases In Public Relations Management
PRB010 Public Relations In Health Care: A Guide for Professionals
PRB011 Guidelines And Standards For Measuring and Evaluating PR Effectiveness
PRB012 Guidelines For Setting Measurable PR Objectives
PRB013 Cases In Community Relations
PRB014 Profiles Of Effective Corporate Giving Programs
PRB015 The Crisis Manager: Facing Risk and Responsibility
PRB016 How to Create Winning Employee Publications
PRB017 How To Start Your Own PR Firm

Audio Tapes

PRA001 Satellite Media Tours
PRA002 Information Mapping
PRA003 What The Media Want From You
PRA004 A Strategic Communications Model for Higher Education Institutions
PRA005 Critical Communications During Mergers and Acquisitions
PRA006 Trade Press Publicity Tips for High-Tech Companies
PRA007 Public Relations Careers In Transition: How to Prepare Yourself for Success
PRA008 How To Develop The Mind of a Strategist
PRA009 Really Doing It: Taking Face-to-Face Beyond Strategy to Reality
PRA010 Re-Energizing Is Fun (Even in a Chapter 11 Environment)
PRA011 Using Seminars And Conferences to Promote Your Professional Service
PRA012 Managing Issues In A Decentralized Setting – How Public Relations Can Work for Higher Education
PRA013 PR History: A PRSA Perspective
PRA014 The Newest PR Discipline: Managing Legally Driven Issues
PRA015 How To Develop The Mind of a Strategist
PRA016 Brand Alignment: Aligning Customer’s Brand Experience
PRA017 Research Tools for Strategic Planning: Sociodrama and The Q Method
PRA018 Using Research To Develop Strategic Public Relations Programs
PRA019 You Can Quote Me On That: How to Make Your Expert the Media’s Most Quotable Source
PRA020 Supplying Your Public
PRA021 What’ll It Be, Your Reputation or Your Legal Position?
PRA022 Separating Your Annual Report from the Herd
PRA023 Communicating With Financial Media: Your Side-My Side
PRA024 Motivating Employees

Videos

PRV001 – The Truth About A Crisis: Beyond Damage Control – Enhance Your Reputation T. Craig Martin, APR, ABC, William N Curry, APR, 1996.

This presentation explores opportunities in a crisis, offers key strategies to use those opportunities to your advantage, and provides tools to implement those strategies. 59 min


PRV002 – Empowering Employees Through InvolvementRosa M. Bunn, APR, 1989

This training session explores opportunities to design programs for change and growth by recognizing employees as your first and most important customer. Illustrated with “The VICE Squad,” a Coors Corporate Volunteer Program case history and winner of a Volunteer Action Award. 60 minutes


PRV003 – From Adversaries to Partners: The Community Relations ProgramTony M Shelton, APR, Allen B Caudle, Mary Anne Ford, 1996

See how an industrial plant truly became a partner with its community, resulting in a wealth of goodwill. You’ll learn practical benefits of focusing a community relations program on the immediate neighborhood. 56 min


PRV004 – As The World Turns: Managing A Global Reputation – Scott Meyer, 1997

This panel discussion explores trends, examples and challenges of reputation management in a global environment. The content provides valuable insights not only for global companies, but for any communications professionals who need to heighten their awareness of global issues.


PRV005 – Strategies for Dealing With Ethical Dilemmas – James E Lukaszewski, APR, Fellow, PRSA, Harvey W Greisman, Mitch Kozikowski, APR, Fellow PRSA, Ronald W Watt, APR,Fellow PRSA, 1991

Leaders from public relations firms and corporations explore methods of effectively dealing with ethical issues and cite examples of ethical dilemmas faced by public relations professionals. 58min


PRV006 – Business Savvy: A Mini-MBA Course for Public Relations ProfessionalsRobert Clark, 1992

To boost buy-in to public relations plans, it’s necessary to know how executive management views and approaches decisions. Add to the value you bring to the boardroom with this crash course in business basics. 60min


PRV007 – Public Relations LawGerhart L Klein, 1989

Improve your understanding of the key elements of law that apply to public relations activities, including  copyrights and trademarks, confidentiality, financial reporting requirements, the right to privacy, the First Amendment, and more.


PRV008 – Customer Service Modeling: The Definitive Corporate Culture Change Technique – Stephen M Shivinsky, APR, 1994

Learn how to identify all of your customers, conduct baseline research, and write executive improvement plans that will allow you to reach your target markets. 57min


PRV009 – Public Relations 2001 – Daniel J Edelman, APR, Fellow PRSA, 1991

Based on his four decades in the practice of public relations, Edelman examines progress to date and provides an overview of the principal developments and opportunities that he foresees in the next millennium. 56min


PRV010 – Measuring the Bottom Line Impact of Public Relations Thomas E Eppes, 1997

This program explores three new ways to measure public relations programs in today’s relationship management world of communications: behavioral, awareness, and tactical. Practical case studies are examined.


PRV011 – Effective Planning and Budgeting for Public Relations ProgramsMitch Kozikowski, APR, Fellow PRSA, 1988

Planning and budgeting are crucial elements of public relations success. This presentation offers techniques that can enhance your budget planning and implementation skills. 40min


PRV012 – Research as Part of the Process – Dr. Lloyd Kirban, 1990

Learn how to make research an integral part of the public relations programming process and a dependable tool for evaluation. Kirban discusses the correct use of research for public relations and public affairs, avoiding the episodic, ad hoc uses often reported in the past. 55min


PRV013 – How To Market Your CEOJames Fetig, APR, Susan Schaefer, 1996

Through a case study presentation of the Riverfront project, see how one organization successfully marketed its CEO. You’ll examine the criteria for defining objectives, positioning strategy, audience selection, and media training for your CEO. 58min


PRV014 – Environmental Communications: Dealing with Scientific Issues in an Emotional Arena – E. Bruce Harrison, APR, Fellow PRSA, Jonathan T. Holt, Thomas J. Koch, William J. Koch, APR, Fellow PRSA, 1993

World-class experts focus on the growing field of environmental communications: what makes it tick and the role it will play in the future. 58min


PRV015 – Behavioral Strategies To Lead Public Relations Through The Transitions of the ’90s – Patrick Jackson, APR, Fellow PRSA, 1990

Learn strategies to direct and strengthen your communications efforts so that you break through the clutter of over-communication and achieve positive behavioral results — including customer satisfaction modeling; constituency relations programs based on computerized opinion leader lists and network diagrams; behavioral research techniques; and organizational development and training methods. 60min


PRV016 – Expanding Public Relations Effectiveness with Marketing Programming – Lee Duffey, APR, 1996

Discover the how’s and why’s of building and managing an image and reputation via marketing fortified strategies. 53 min.


PRV017 – Media Training: Delivering Compelling Messages to Increasingly Media-Savvy Audiences – Debbie Wetherhead, 1998

This program provides effective interview delivery and control techniques, a series of do’s and don’ts, and recommendations about how to enhance a spokesperson’s presence and body language. Practical examples exemplify how to build media relationships while managing the media.


PRV018 – Focus on Focus – JD Rayburn, II, CPRC, Ph.D., 1995

Focus groups, as a means of obtaining primary research data, are becoming increasingly important to today’s public relations practitioner. Discover when to use a focus group, how to select and recruit participants, and how to ask the “right”questions in the right way, analyze the results and present the findings. 60min


PRV019 – Writing to Sell …Products, Companies, Ideas – Ann Wylie, 1995

Find out how to grab your reader’s attention and keep it for the long haul. Learn dozens of techniques for selling ideas through writing – from engaging the audience, to making information easier to read and understand, to leaving a lasting impression. 59min


PRV020 – Momentum Management: Leadership Secrets of Silicon Valley’s Most Successful Companies – Ron Ricci, 1997

Mr. Ricci has spearheaded the development of a marketing and communications strategy called Momentum Management. This strategy is rooted in a set of principles called the “Five Laws of Technology Marketing” that reflect the best practices of marketing and communication from Silicon Valley’s most successful companies. Mr. Ricci explains this new methodology for measuring market leadership and relates how these ideas are applicable to consumer and packaged goods products.


Books

PRB001 – Recognition, Gratitude And Celebration – Patrick Townsend & Joan Gebhardt, Crisp Publications, 1997

Here’s a new approach to the very important approach to the very important practice for saying “thank you” in the workplace. It’s not just being polite — it’s good business to say it, to mean it, to make it an integral part of how your organization works. (96 pgs)


PRB002 – Enterprise One to One: Tools for Competing in the Interactive Age – Don Peppers and Martha Rogers, Ph.D., Currency/Doubleday, 1997

Since the publication in 1993 of the international bestseller, The One to One Future, Don Peppers and Martha Rogers have been teaching companies how to achieve defendable competitive advantages in customer loyalty and unit margins. Peppers and Rogers show how companies can become true one to one enterprises. Learn how to improve customer retention, not just incrementally, but dramatically. Increase your share of each customer’s business. Protect and increase your unit margin despite the commoditization that has begun to infect businesses in every industry. Gain advantages from new technologies, instead of being threatened by them. (436 pgs)


PRB003 – Dealing Effectively with the Media – John Wade,Crisp Publications, 1992

This primer contains information necessary for the beginner to know. It is for virtually every person in business, regardless of profession, industry or the size of the organization. It provides the basic skills to be comfortable, confident and effective when dealing with any sector of the media at any level. Worksheets and chapter quizzes are included at the end of each section. (83 pgs)


PRB004 – Publicity and Media Relations Checklists – David Yale, NTC Business Books, 1996

Here is a rich source of ideas, short-cuts, and tips that helps make everyday publicity tasks less complicated and less time consuming. More than 50 checklists and model documents cover every publicity or media function likely to arise. Also includes publicity through little-used electronic media, such as CompuServe and Internet. (256 pgs)


PRB005 – Public Relations on the Net – Shel Holtz, AMACOM 1999,

Winning strategies to inform and influence the media, the investment community, the government, the public, and more! (321 pgs)


PRB006 – The AP Stylebook and Libel Manual Christpoher French, Editor, Harper Collins Publishers, 1996

This is the journalist’s bible of style, usage, and rules of grammar and punctuation on over 156,000 terms. It includes a libel manual, and guidelines to the correct usage of business terms. This reference should share the shelf with your dictionary and thesaurus. (330 pgs)


PRB007 – Handbook for Public Relations WritingThomas Bivins, NTC Business Books, 1996

In this all new edition, Tom Bivins explains the craft and techniques of PR writing that can transform plain prose into attention-winning copy. New to this edition: sections on writing for the electronic media; using video press releases; building and maintaining a personal media-contact database; and working effectively with service bureaus. A concise and easy-to-use guide for experienced and aspiring public relations professionals. (344 pgs)


PRB008 – Top Dog J.David Pincus and J. Nicholas DeBonnis, McGraw-Hill, 1994

Part novel, part business how-to, this book combines fact and fiction to emphasize a key message for the 90s; communication and leadership skills can make or break executive careers. This unique investigation into effective leadership also delivers eye-opeining results from ten years of research; a new, four-step model for effective CEO communications; and one-to-one exclusive interviews with top executives. (350 pgs)


PRB009 – Cases in Public Relations Management – Raymond Simon and Frank Winston Wylie, NTC Business Books, 1996

Here’s a unique way to sharpen your instincts as you explore alternative solutions to public relations problems. This thought-provoking collection of forty short cases invites you to grapple with specific problems — internal, external, practical, ethical — experienced by an organization. (438 pgs)


PRB010 – Public Relations in Health Care: A Guide for Professionals – Kathleen Larey Lewton, MHA, APR, American Hospital Association Publishing, 1995

An expert addresses the following topics: role of public relations in health care; organizing the function; shareholders and their stake in this unique industry; issue management; media; crises; and marketing communications –all within the context of the unique health care field. (270 pgs)


PRB011 – Guidelines and Standards for Measuring and Evaluating PR Effectiveness – The Institute for Public Relations Research and Education, 1997

In an attempt to begin to find a uniform ruler for measurement, a Public Relations Evaluation Summit was called in October 1996. This booklet, prepared by a task force from the Summit, is an attempt to establish guidelines for how to begin to agree on uniform ways to measure public relations by using the same measuring sticks. (23 pgs)


PRB012 – Guidelines for Setting Measureable PR Objectives – Institute for Public Relations, 1999

This Guidebook, created by the IPR Commission on PR Measurement and Evaluation, uses case studies to describe how to tie precise objectives to measures of program success. Also offers a key list of questions to help practitioners create more realistic and better-targeted goals linked to organizational objectives. (14 pgs)


PRB013 – Cases in Community Relations – PRSA 1998

Highlights of the research, planning , execution and evaluation of successful public relations programs condicted by some of America’s top corporations, associations, charitable groups and goverment bodies. Culled from the Silver Anvil competition archives, each handbook contains profiles specific to a function or activity with public relations or the complete collection of profiles from a particular year’s competition.


PRB014 – Profiles of Effective Corporate Giving Programs – E.B. Knauft, Independent Sector, 1985

This booklet is as valuable today as the day it was first printed. Based on a research study of 48 well-established corporate giving programs, Knauft examines procedures used in developing programs, giving ranges and components of excellent programs. (14 pgs)


PRB015- The Crisis Manager: Facing Risk and Responsibility – Otto Lerbinger, Lawrence Erlbaum Associates, 1997

Organized into four parts, this book provides a classification of seven crisis types and recommended strategies; supplements strategies with management performance tips; examines preventive action; and offers models for preparing crisis plans. (393 pgs)


PRB016 – How to Create Winning Employee Pubications – Patrick Williams, 1990, Joe Williams Communications, Inc.

Patrick Williams is one of the nation’s leading consultants, teachers, and writers on employee publications. This publication provides strategies for producing top-flight employee publications and his suggestions and approaches are based on reviewing over 50,000 publications annually as editor of the Ragan Report. (121 pgs)


PRB017 – How to Start Your Own PR Firm – Joan Gladstone, APR, Ed. Gillow, MBA PRSA, 1998

Based on the highly successful seminal series developed by PRSA member Joan Gladstone, APR, this 200-plus page how-to-manual tells you not only everything you need to know, but how to do it as well. It’s the first hands-on guide written by people who have started their own businesses for public relations practitioners who want to do the same. Some of the topics covered include: working from home, going solo or building a firm, billing rates, out-sourcing and finding advisors. (250 pgs)

Previous Award Recipients

Patrick Jackson Award Recipients

2017 – Van McLeod, N.H. Department of Cultural Resources (posthumous)
2014 – Jason Alexander, Alexander Technology Group
2012 – Bishop Gene Robinson, Episcopal Diocese of New Hampshire
2011 – Dr. James Squires, Endowment for Health
2010 – Phil Auger, New Hampshire Cooperative Extension
2009 – Amoskeag Business Incubator
2008 – Denise Doleac, executive director, Children’s Museum of New Hampshire
2007 – Larry Gammon, Easter Seals of NH
2006 – Not given (Guest Speaker: — Steve Barba)
2005 – Mary Allen Lindemann, Coffee by Design
2004 – Thomas Raffio, Northeast Delta Dental
2003 – Not given (Guest speaker: Mike McCurry, fmr press secretary)

Awards below formerly known as the Yankee Award

2002 – John Crosier, President, NH Business & Industry Association
2001 – Not given (Guest Speaker: Judith Rich)
2000 – Michael Hickey, CEO, Verizon Wireless
1999 – J. Bonnie Newman
1998 – Not given (Guest speaker: Ginger Hartidge, Southwest Airlines)
1997 – Walter Peterson, Governor NH
1996 – William Frain, President, CEO, PSNH
1995 – James Freedman, President, Dartmouth College
1994 – John Sortino, President, Vermont Teddy Bear
1993 – Lew Feldstein, President, NH Charitable Foundation
1992 – Steve Barba, President, Balsams Grand Resort & Hotel
1991 – John Swope, President, Chubb Life America
1990 – Shirley Ganem, Exec. Dir., NH Task Force Against Child Abuse and Neglect
1989 – Paul Boffinger, President, Society for the Protection of NH Forests
1988 – Slyvio Dupuis, President, Catholic Medical Center

February 24 — Learn the Qualities of an Entrepreneur

PR entrepreneurs are skilled at navigating the communications business through uncharted terrain…skillfully managing in uncertainty. Whether you are happily employed by a company or organization or are considering starting your own agency or freelancing, this session is for you. Learn from our panel of experts about the skills, tools, and tips it takes to manage a practice independently. Are there things you could be doing now to prepare for a solo career? Are there entrepreneurial approaches you can apply to your current office job?

Our panel of experts will share tips, personal experiences and best practices on everything from building a client roster to managing administrative tasks on your own.

When: Thursday, February 24 – 3-4:30 p.m.

Where: NH Higher Education Assistance Foundation (NHHEAF), 3 Barrell Court, Concord, NH 03301.

Cost: $20 for Members, $35 for Non-members, $10 for Students/Interns/AmeriCorps & Vista Volunteers

Registration: Information and directions are available here.

Panelists:

Tammy L. Boucher is the president and founder of Boucher Public Relations, LLC.  Tammy has more than 20 years of experience in marketing and communications.  She began her career as a reporter before becoming a strategic communications specialist more than 15 years ago.

Tammy has designed and implemented communications programs that have garnered extensive local and national awards.  Tammy was also personally recognized as one of the state’s “40 Under Forty,” an annual selection and listing of distinguished statewide leaders.  She was selected as the June 2007 Emerging Young Entrepreneur (EYE) Award winner and also received the Business Excellence Award from New Hampshire Business Review for Excellence in Media and Marketing.

Laurie J. Storey-Manseau is principal of StoreyManseau LLC Marketing, Public Relations and Communications. The award-winning marketing firm provides counsel and support for a variety of companies and organizations in marketing strategy, public relations, advertising, social media, marketing communications, graphic and website design, media relations, crisis communications and advocacy communications.

A graduate of Syracuse University, Storey-Manseau began her career as a journalist, working as a reporter for the Syracuse Herald Journal/Herald American and the Boston Globe. She also was editor of Adirondack Life Magazine. Storey-Manseau earned her master’s degree in English from the University of New Hampshire. Previous to starting her own firm, Storey-Manseau held senior management marketing and communications positions in health-care organizations, including Dartmouth-Hitchcock Medical Center, Elliot Hospital and Optima Health.

For nearly 25 years, Matt Cookson has held senior-level positions in the private sector, state and federal government, and higher education.  The majority of his work has been in the area of strategic communications and he has expertise in public relations, corporate communications, web and publications, marketing, business development, event management, government relations, and strategic planning.

In 2010, he launched his own strategic communications firm, Cookson Stephens Corporation.  Located in downtown Manchester, the firm services several major accounts in the higher education, manufacturing, technology, and nonprofit sectors. The firm also handles all aspects of managing the NH High Technology Council and Cookson also serves as executive director of the Council.

From 2005-2010, he served as Associate Vice Chancellor for External Relations at the University System of New Hampshire, directing communications and outreach efforts for the System office, Board of Trustees and Chancellor.  The University System is now a client and he continues to provide communications services to the University System.

Jim Burke is the Founder and Creative Director at Burke Advertising, LLC. Burke Advertising was formed in 1994 as a full-service agency and has since added complete video production capabilities. Since 1994 the agency has developed regional and national consumer and B to B marketing campaigns. Jim has worked with clients that have represented most major marketing categories including automobile, higher education, medical, political as well concert promotion.

Jim began his career in advertising over twenty years ago with one of Inc. Magazines Top 500 Fastest Growing Companies.

He has served on three Presidential campaigns and most recently as the Chairman for John McCain’s New Hampshire Business Leaders Committee. During that time Jim also served on the national advance team coordinating town hall meetings and appearances across the country for Senator McCain.

Jim is also the Executive Producer of the television program Sports Legends New England with Bob Lobel and Jack Heath. Currently in its second season, Sports Legends New England has interviewed over thirty of the region’s most beloved Red Sox, Celtics, Bruins and Patriots players. Jim developed season one into a DVD that was launched on Amazon.com in December.

Past Presidents

Jim Bradley, APR, Fellow PRSA 8/82 – 6/84
Peter Hollister, APR, Fellow PRSA 7/84 – 6/85
Sharon Callahan, APR 7/85 – 6/86
Paul A. Dowd, APR, Fellow PRSA 7/86 – 6/87
Janet Copestakes 7/87 – 6/88
Robin Perrin, APR, Fellow PRSA 7/88 – 6/89
Stacey Smith, APR, Fellow PRSA 7/89-6/90
Pat McGee, APR, Fellow PRSA 7/90 – 6/91
Dan Greenleaf 7/91 – 6/92
Martha A. Netsch, APR 7/92 – 6/93
Robin Schell, APR, Fellow PRSA 7/93 – 6/94
Myra E. Barradas 7/94 – 6/95
Christine Heyssel 7/95 – 3/96
Debora Tatro 3/96 – 6/97
Brett St. Clair, APR 7/97 – 6/98
Frances Provencer Kambour, APR 7/98 – 6/99
Judy Stokes, APR 7/99 – 6/00
Kathleen Walker, APR 7/00 – 6/01
Retha Lindsey Fielding, APR 7/01 – 6/02
Gail Winslow-Pine, APR 7/02 – 6/03
Robert Lindquist, APR 7/03 – 6/04
Laura D. Simoes, 7/04 – 6/05
Jayme H. Simoes, 7/05 – 6/06
John R. Briggs, Jr. , 7/06 – 6/07
Kevin H. Smith, 7/07 – 6/08
Jennifer English, 7/08 – 6/09
Christopher Williams, 7/09 – 10/09 (resigned)
Susie D. Stone, 10/09 – 6/11
Tara Payne, 7/11 – 12/12
Jane Law, APR 1/13 – 12/13
Rosemarie Rung, APR 1/14 – 12/14
Erin Holt (Hathaway) 1/15 – 12/15
Liz LaRose, APR 1/16 – 12/16
Tom Bebbington, 1/17 – 12/17
Mark Elliott, APR 1/18 – 12/18
Andy Morse, 1/19 – 12/19
Stefanie Breton, 1/20 – 12/20