April 2015 Yankee PRSA e-newsletter

Last Call: Take Our Member Survey by April 10 & Enter to Win!

If you haven’t done so already, please take a moment to participate in our Member Survey and get entered to win a $25 Common Man gift card. Each year we strive to provide you the utmost value in your Yankee Chapter PRSA membership. We need to hear how we can make the Yankee Chapter better serve you!

Take the survey >>  


Breaking Down Barriers: Improving the Relationships Between PR Professionals & Journalists

“The conflict between Romeo and Juliet can be compared to the relationship between journalists and public relations professionals. They rely on one another, but there are many forces that split them apart,” says blogger Adreanne Peters.

Join us on Wednesday, April 15, for our annual Breaking Down Barriers Media Panel featuring:

  • Jack Rodolico, Health & Science Reporter at NHPRmedia Panel160x160
  • David Sakowich, Assignment Director at WMUR-TV
  • Jeff Feingold, Editor at New Hampshire Business Review
  • Holly Ramer, Reporter at the Associated Press

Panelists will discuss how to break through the clutter, how to make your pitch stand out, the best way to connect with them, and more.

Date: Wednesday April 15, 2015 from 4 to 6 p.m.

Location: Southern New Hampshire University, Banquet Hall, 2500 North River Road, Hooksett, NH 03106

Learn more and register >>


Bradley Scholarship Applications Due May 1   

jimbradleyUndergraduate students, who will achieve “sophomore,” “junior,” or “senior” grade level by fall 2015, or graduate students at an accredited, degree-granting college or university in Maine, New Hampshire, or Vermont who have a declared major in a public relations-related field, are encouraged to apply for the James H. Bradley Memorial Scholarship sponsored by the Yankee Chapter of the Public Relations Society of America. The $500 scholarship will recognize the student’s academic achievements, leadership, and commitment to public relations. Deadline: May 1, 2015.

Learn more >>


Chapter Member in the Spotlight: Ashley Januszewski

Ashley Januszewski

Ashley Januszewski

Among Yankee PRSA’s newest members is Ashley Januszewski, Digital Media Specialist for NH Higher Education Assistance Foundation (NHHEAF). Ashley’s career began shortly after her graduation from Merrimack College in 2011 when she worked for an e-commerce company in Nashua. Today, Ashley is primarily responsible for the digital strategies associated with marketing NHHEAF and its sister agencies. From shepherding a recent web redesign to creating unique email campaigns, social media integration and leading several design efforts, Ashley’s diverse skills are making a big impact in helping NHHEAF to support New Hampshire’s college bound families.

Ashley’s membership in Yankee PRSA is directly related to her desire to help NHHEAF communicate effectively with diverse public audiences and increase its national customer base. A natural leader with charisma and great sense of humor, Ashley is eager to learn more about opportunities for involvement in the Chapter.

When not collaborating with the Community Engagement team at NHHEAF, Ashley visits with friends, family (including her three younger sisters) and Pomeranians. As a new homeowner, Ashley has discovered a love of gardening and home decorating. An outdoor enthusiast, Ashley enjoys the beauty of New Hampshire.


Ethics Quiz: What Would YOU Do?

Join the conversation in our monthly ethics feature, “What Would You Do?” The scenario posed is similar to what you may find in the APR exam, and tests your ability to identify the best PR approach to address a situation. Here’s this month’s scenario:

Identity crisis:

You work for a public relations firm. A trucking client requests that your firm dedicate a person to their account. You are assigned for six months to this client and will work in their trucking office full-time.

How do you introduce yourself to a local reporter doing a business story on the company?

Join the dialog and post your answer, comments and questions on the YPRSA Facebook or LinkedIn  pages. A gift certificate will be awarded for the first correct response!


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Like Us on Facebook and Stay in the Know!

Stay up to date with PR news of interest at the YPRSA Facebook page. Like us on Facebook and join the conversation!  

10 Ways to Maximize Your PRSA Membership

Do you know how to make your PRSA membership work for you? Learn how.

Join PRSA in April and Receive Free Section Membership 

New members joining PRSA through April 30 will receive a free Section membership! See application page for details.   

The Power of the APR 

Interested in exploring how to acquire professional accreditation? Contact  Jane Law, APR or Rosemarie Rung, APR or Mary Ellen Hettinger, APR.

Looking for a Job?  

Visit the YPRSA Jobs Board to view regional job postings, like this one: Communications Associate for Gateways Community Services based in Nashua, NH. Visit the PRSA Jobcenter for additional local, regional and national job opportunities.

Free Member Webinars

PRSA webinars are a FREE benefit of membership. Make the most of your membership – check out these upcoming live webinars – also available on demand:

Apr. 14 | Google Analytics for PR Pros

Apr. 30 | The Power of Brand Journalism

View the complete list of upcoming PRSA events >>   


KEEP IN TOUCH

Got news you want your fellow YPRSA members to know about?  E-mail AnnMarie French, e-news editor!

Watch your inbox for news about upcoming YPRSA professional development seminars and other news. Be sure to follow us on Facebook, Twitter and subscribe to our LinkedIn group.

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March 2015 YPRSA e-Newsletter

 Survey Says! March 25 Session Explores Science of Surveys

AndrewSmith

Andy Smith

UNH Survey Center Director Andy Smith will discuss the most basic research tool – the survey – at the March YPRSA professional development seminar. He’ll explore how to determine when you need a survey, the right questions to ask, and how to design an effective survey. Examples of good and bad survey questions will be reviewed, and he’ll discuss pros and cons of various survey options.

This session will be held Wednesday, March 25 from 3-5 pm at New Hampshire Housing in Bedford, NH.

Register now >>


Save the Date: Upcoming Chapter Sessions     

Media Roundtable, April 15:  YPRSA’s annual media roundtable will be held at Southern New Hampshire University April 15th from 4-6 p.m. Panelists include Jeff Feingold, NHBR;  Holly Ramer, AP; Jack Rodolico, NHPR; and Dave Sakowich, WMUR.

Inside Air Travel, May 20: Get an insider’s tour of Manchester-Boston Regional Airport on May 20th from 2-4 p.m., followed by group discussion.

All workshop and professional development details available on our website!


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Great deals: PRSA Membership Promotions   

February’s FREE Chapter Promotion Extended Until March 5!  

March Promotion: Free Section Membership 

New members who join PRSA as a Regular Member in March will receive a free one-year Professional Interest Section Membership of their choice. Current/renewing members pay only $40 for a new one-year Section membership.

Learn more and join >>


Read All About It: Northeast District Launches e-Newsletter

NE DistrictThe premier issue of the quarterly PRSA Northeast District News, the Northeast District’s first e-newsletter, was sent February 12th to the more than 1,000 PRSA members across the District’s seven states and eight chapters. PRSA Northeast District News also links to our District’s new website.

If you are a PRSA member and you did not receive the first issue, please contact your local chapter leadership. If you are not a PRSA member, these new resources give you two more good reasons to join!


Chapter Member in the Spotlight:  Amanda Flitter

Amanda Flitter

Amanda Flitter

Amanda Flitter has worked in nonprofit marketing and communications for nearly five years and has a special interest in social media content and strategy. In her current role as Communications Administrator, Web Content Manager at New Hampshire Housing, she writes content for and monitors social media, administers their external and internal websites, designs marketing materials, takes photos and videos of clients and projects, and creates press content.

She is an alumna of the AmeriCorps VISTA program, through which she volunteered full-time for two years in development and marketing capacities at Court Appointed Special Advocates (CASA) of New Hampshire and Families in Transition, both located in Manchester, New Hampshire. A graduate of the University of New Hampshire, she holds a B.A. in English/Journalism and International Affairs. She currently serves on the Professional Development Committee for Yankee PRSA. When she’s not at her desk you can find her on a yoga mat or curled up with yarn and a crochet hook.

Connect on LinkedIn>>


Ethics Quiz: What Would YOU Do?

ethicsJoin the conversation in our monthly ethics feature, “What Would You Do?” The scenario posed is similar to what you may find in the APR exam, and tests your ability to identify the best PR approach to address a situation. Here’s this month’s scenario:

Imitation is the sincerest form…

You are writing a white paper to support legislation your organization is advancing. You find a newspaper editorial online that makes the case for this legislative initiative perfectly.

May you use the arguments set forth in the editorial in your white paper?

Join the dialogue and post your answer, comments and questions on the YPRSA Facebook or LinkedIn  pages. A gift certificate will be awarded for the first correct response!


 NOTE THIS     

Assist a PRSSA Chapter with Survey  

Husson University’s PRSSA Chapter members are working on a national competition to promote DIRECTV’s refer-a-friend program. They have developed an online survey for people who have DIRECTV to complete. If you don’t have DIRECTV, you can help by sharing the survey on your social media sites.

2015 James Bradley Memorial Scholarship Applications Due May 1, 2015

The $500 scholarship will recognize the student’s academic achievements, leadership, and commitment to public relations. See application page for details.

Like Us on Facebook and Stay in the Know!    

Stay up to date with PR news of interest at the YPRSA Facebook page. Like us on Facebook and join the conversation! 

10 Ways to Maximize Your PRSA Membership 
Do you know how to make your PRSA membership work for you? Learn how.

Join PRSA in March and Receive Free Section Membership 

New members joining PRSA through March 31 will receive a free Section membership! See application page for details.   

The Power of the APR 

Interested in exploring how to acquire professional accreditation? Contact  Jane Law, APR or Rosemarie Rung, APR or Mary Ellen Hettinger, APR.

Looking for a Job?  

Visit the YPRSA Jobs Board to view regional job postings, like this one: Communications and Marketing Manager for UNH Cooperative Extension. Visit the PRSA Jobcenter for additional local, regional and national job opportunities.

Free Member Webinars

PRSA webinars are a FREE benefit of membership. Make the most of your membership – check out these upcoming live webinars – also available on demand:

Mar. 17 | Creating Powerful IMC Strategies and Linked Tactics

Mar. 24 | Eyes on the Prize: Future of Visual Communications

View the complete list of upcoming PRSA events >>   


KEEP IN TOUCH

Got news you want your fellow YPRSA members to know about?  E-mail AnnMarie French, e-news editor!

Watch your inbox for news about upcoming YPRSA professional development seminars and other news. Be sure to follow us on Facebook, Twitter and subscribe to our LinkedIn group.

Share

December 2014 Yankee PRSA e-Newsletter

Five Days at Memorial – Life & Death in a Storm-Ravaged Hospital

Thursday, Jan. 29, 9-10 a.m. (Free Members-Only Webinar:)
Yankee PRSA members should enter the discount code GUEST when registering.

Join author Sheri Fink, MD who will discuss her New York Times best seller by the same title. After Katrina struck and the floodwaters rose, the power failed and the heat climbed, exhausted caregivers chose to designate certain patients fast for rescue. Months later, several health professionals faced criminal allegations that they deliberately injected numerous patients with drugs to hasten their deaths. Five Days at Memorial, the culmination of six years of reporting, unspools the mystery of what happened in those days, bringing the reader into a hospital fighting for its life and into a conversation about the most terrifying form of health care rationing.

About the Presenter
Sheri Fink is the author of the New York Times bestselling book, Five Days at Memorial: Life and Death in a Storm-Ravaged Hospital (Crown, 2013), winner of the National Book Critics Circle Award for nonfiction, the Ridenhour Book Prize, the J. Anthony Lukas Book Prize, and the Los Angeles Times Book Prize.

Learn more and register now! >>  


Annual Meeting Highlights, Approval of New Officers

AnnualMtg2014

L-F: Moderator Tom Bebbington, Jim Fantini, Adam Vaccaro (photo by Matt Chagnon)

Yankee Chapter members and guests were treated to an insider’s view of last summer’s Market Basket protest of the firing of long-time CEO Arthur T. DeMoulas at the chapter’s Annual Meeting November 20 at Red River Theatres in Concord.
Moderator Tom Bebbington, Jim Fantini, Adam Vaccaro (photo by Matt Chagnon)

Tom Bebbington moderated a panel discussion that featured Adam Vaccaro, a business reporter with Boston.com who covered the protests from beginning to end, and Jim Fantini, a long-time vendor to Market Basket who orchestrated the “We Are Market Basket” Facebook group employees used to organize and rally.

Following up on the discussion, the November 23rd edition of the Concord Monitor carried this story about Market Basket called “Market Basket Official: How’d we do it? We just did it.”

The December 7 issue of the Concord Monitor carried this article by Sarah Palermo, which features comments from YPRSA Chapter members Rosemarie Rung and Brett St. Clair:

Messaging & Timing Key to Public Relations for Labor Actions like FairPoint, Market Basket – Concord Monitor

Also during the annual meeting, Jason Alexander, founder of Alexander Technology Group, was presented the chapter’s annual Patrick Jackson Award. The award recognizes a professional who is not in the public relations field but nonetheless successfully uses public relations principles to benefit his or her organization and society.

During the business segment of the meeting, members elected the 2015 chapter leadership team, headed by president Erin Hathaway of CCA for Social Good.

Copies of the Yankee Chapter’s 2014 Annual Report also were distributed at the meeting.


Chapter Member in the Spotlight: Jon Boroshok

I’m a matchmaker and story teller. My strength is engagement — with consumers, management businesses, and students (I can even collaborate with Millennials). Through public relations and marketing communications, I create a positive user experiences and build community. I interview experts and customers, and tell their stories through earned media and case studies.
After years of agency and corporate PR experience in the New York City and Boston areas, I started a boutique agency specializing in marcom for start-ups through large corporations.

Jon BoroshokI also served as an Adjunct Instructor at Emerson College and Bentley University. I won a Bentley Service Learning Faculty Award, and was the adviser of Emerson’s PRSSA chapter. In September 2011, I moved my PR practice to a project basis, and became a full-time instructor in Communication at Southern New Hampshire University. I’m helping to build up SNHU’s Comm program and also serve as Newspaper Adviser. With help from YPRSA, I also established the first PRSSA chapter in NH.

While still relatively new to YPRSA, I’ve met some great people who are always willing to lend a hand or offer advice and expertise. YPRSA members have been guest speakers in my classes and were so supportive in helping start SNHU’s PRSSA chapter. Their excitement and enthusiasm is contagious, and I think my students are starting to recognize YPRSA’s wealth of experience, wisdom, and networking opportunities.

Twitter: @JBWrites

LinkedIn: www.linkedin.com/in/boroshok

Web: www.JournalistForHire.com 


Note This

Like Us on Facebook and Stay in the Know!    Stay up to date with PR news of interest at the YPRSA Facebook page. Like us on Facebook and join the conversation!   

10 Ways to Maximize Your PRSA Membership

Do you know how to make your PRSA membership work for you? Learn how.   

The Power of the APR

Interested in exploring how to acquire professional accreditation? Contact Brett St. Clair, APR or Bob Lindquist, APR.

Looking for a Job?

Visit the Yankee PRSA Jobs Board to view regional job postings. Our latest posting: Communications and Organizing Manager for NH Voices for Health. Check it out! Visit the PRSA Jobcenter for additional local, regional and national job opportunities.


Free Member Webinars

PRSA webinars are a FREE benefit of membership. Make the most of your membership – check out these upcoming live webinars – also available on demand:

Jan. 22 | Digital Media and Today’s News Release  

Jan. 27 | Twitter PR Secrets

View the complete list of upcoming PRSA events >>


KEEP IN TOUCH

Got news you want your fellow YPRSA members to know about?  E-mail AnnMarie French, e-news editor! Watch your inbox for news about upcoming Yankee PRSA professional development seminars and other news. Be sure to follow us on Facebook, Twitter and subscribe to our LinkedIn group.

Share