2019 Annual Meeting — How SNHU Uses Marketing Communications Throughout the Student Lifecycle

Join Yankee Chapter PRSA for its annual meeting at Red River Theatres on October 30, from 8:30 to 10:30 a.m. The event includes a continental breakfast and networking at 8:30 a.m., followed by a presentation from Kristin Lamas Patterson, from Southern New Hampshire University, on “How SNHU Uses Marketing Communications throughout the Student Lifecycle.” The chapter will hold its brief annual meeting, including election of offices, immediately following the presentation.

Southern New Hampshire University has increased its student population exponentially in the last 10 years. SNHU Marketing and Communications leader Kristin Lamas Patterson will share an overview of the university’s marketing approach and how communication is critical to the student experience.

Kristin Lamas Patterson is a marketing and communications leader with more than 20 years of experience, most recently at Southern New Hampshire University — one of the fastest-growing universities in the country. She oversees the university’s prospective and current student marketing and communications, marketing automation and social media. Prior to joining SNHU, she held leadership positions at PR/advertising agencies and served on the Maine PR Council board.

PRSA/VT/NH Marketing Group members: $25.00
Member & Guest: $30.00
Not-Yet Members: $35.00
Students/Interns: $5




President, Stefanie Breton (**), City of Concord

President-Elect, Amber Bedi, APR (**), Mt. Ascutney Hospital and Health Center

Past President, Andy Morse, Concord Regional VNA

Secretary, VACANT

Treasurer, Seth Wheeler, APR (**), New Hampshire Electric Cooperative

Assistant Treasurer, Susan Geier (**),Citizens Count

Director, Roz Whitaker’Heck, APR, Champlain College (Term expires 12/31/20)

Director, AnnMarie French, New Hampshire Fiscal Policy lnstitute (Term expires 12/31/20)

Director, Lloyd Ziel, American Red Cross (Term expires 12/31/20)

Director, Mary Ellen Hettinger, APR, Breathe New Hampshire (Term expires 12/31/20)

Director, Michelle Dunn, Southern New Hampshire University  (Term expires 12/31/20)

Director, Kristen Lestock (**), New Hampshire Motor Speedway (Term expire s 12/31/21)

Director, Audra Burns (**), Dartmouth-Hitchcock Media Relations Manager (Term expires 12/31/21)

(**) Requires Vote







When “It” Hits The Fan!

A crisis can strike any business at any time. Join Scott Spradling of The Spradling Group to learn how to anticipate likely scenarios and how they can impact your stakeholders. You will get a plan for rebuilding corporate and institutional image and enhancing positive relations with the public, customers, opinion leaders, and the media.

WHEN: Wednesday, September 25, 2019 from 3 to 4:30 p.m.
WHERE: Nackey S. Loeb School of Communications, 749 East Industrial Park Drive, Manchester, NH 03109
COST: Members and VT/NH Marketing Group Members – $20; Nonmembers- $25; Students/Interns – $10

Registration link for Loeb School PD Session

Katie Delahaye Paine, aka The Measurement Queen

Measurement Base Camp – May 16

Most communications professionals have listened to at least one, if not many, lectures on how to do measurement right. The challenge is, once they’ve heard the theory, how do they implement it at their place of work?

What sounds great in a lecture hall or at a conference can end up being a complex situation when one is faced with a limited budget, no staff, and competing priorities. To help individuals prepare and manage these hurdles and more, Paine Publishing is holding a Measurement Base Camp—a one-day intensive training session that will cover all things measurement—on May 16. Attendance is limited to 25 people, so don’t wait.

Where: Shankhassick Farm, 51 Durham Point Road, Durham, NH

When: Thursday, May 16, 2019 — 8:30 a.m. to 4:30 p.m.

Cost: Early Bird Rate — $350; Regular Rate (After April 1, 2019) — $400

Information and Registration


Crisis Communications – The First 48 Webinar – April 17

Scott Tranchemontagne, Montagne Communications

Scott Tranchemontagne, Montagne Communications

Crisis Communicators have two critical time periods in which to respond to the media and shape public perception, the first 48 minutes and the first 48 hours of a crisis situation. Join Scott Tranchemontagne of Montagne Communications, who will be highlighting recent crisis communications scenarios where the “First 48” was handled very well – and where it was not. He will talk about the key steps that must be taken within each time period to create success.

WHEN: Wednesday, April 17, Noon to 1 p.m.







Meet the Media – January 24

In today’s fast paced media environment, it can be challenging to capture a reporter’s attention. Join us to hear from our panel of media experts on what they look for in pitches from public relations and communications professionals. Our panelists will share their tips, outlook, and advice on how to work with them and their media outlets. Here’s your chance to ask the media about how to connect them with your story.

WHEN: Thursday, Jan. 24, 5 to 7 p.m.

WHERE: Nackey S. Loeb School of Communications, 749 East Industrial Park Drive, Manchester, NH 03109

COST: PRSA Members and VT/NH Marketing Group Members: $10; Member & Guest: $15; Non-Members: $20; Students/Interns/Members of the Media: No Charge

Media panelists include:

Attention: The internal data of table “13” is corrupted!



2018 Annual Meeting Nov. 1

Join Yankee Chapter PRSA for a discussion on How to Keep Brands Relevant in a Changing Environment followed by our annual meeting and networking with professional colleagues.

Hear expert commentary from  Rebecca Acton, Director of Digital Marketing, Matter Communications 

Presenting: Keeping Brands Relevant in a Changing Environment

When: Thursday, Nov. 1, 8:30 a.m.

Where: Red River Theatres, Concord, N.H.

$25: PRSA and VT/NH Marketing Group members
$30: Member & Guest
$35: Not-Yet Members; $5: Students/Interns

Sponsored by Northeast Delta Dental

Stacey Smith

Measuring Internal Communications Success – 9/25/18

The Newly Codified Measurement Standards  for Internal Communications

How They Can Help Focus & Improve Your Internal Communication Efforts

Presented by Yankee Chapter Member Stacey Smith, APR, Fellow PRSA

Stacey Smith, APR, Fellow PRSA

Stacey Smith, APR, Fellow PRSA

An international team of internal communications experts, including Yankee Chapter’s own Stacey Smith, has been researching internal communications standards for the past three years, and has agreed upon 22 measurement standards for internal communication work. Stacey will review the standards, talk about how they were identified, and discuss how you can use them to both measure your results and bring focus to your internal relations and communications efforts.

WHEN: Tuesday, September 25, 2018 from 4:30 to 8:00 p.m.

WHERE: Walker Auditorium, Southern New Hampshire University,2500 North River Road Manchester, NH

COST: ; Students Free



When the Unthinkable Happens, What You Do Before Determines the After – August 16

When the Unthinkable Happens, What You Do Before Determines the After, with Clark Dumont, M.S., APR

When events occur in magnitudes that challenge belief, what is done before and in the immediate aftermath, can speed recovery and strengthen an organization’s and its community’s resiliency. This discussion will focus on the elements of a crisis, how communicators can take, steer, and support preventive actions building toward recovery and resiliency. The discussion will provide insights to lessons learned from the mass casualty shooting in Las Vegas.

August 16, 5 p.m.

Nackey S. Loeb School of Communications

749 East Industrial Park Drive

Manchester, NH 03109


Networking Night at NH Fisher Cats

Yankee Chapter PRSA/VT/NH Marketing Group host networking session with NH Fisher Cats

Join Yankee Chapter PRSA and the VT/New Hampshire Marketing Group at Northeast Delta Dental Stadium in Manchester on Thursday, July 19, for an exclusive night of networking and NH Fisher Cats baseball.

Tickets are $40 and include an all-you-can-eat buffet, indoor space with balcony seats and an outdoor patio with tables to enjoy the game. Only 50 tickets are available for the event.

Gates open at 5:35 p.m. with the buffet available from 6:35 to 8:05 p.m. The NH Fisher Cats will the play Harrisburg Senators. An Atlas Fireworks show will take place at the conclusion of the game.

As a special benefit to YPRSA and VT/NH Marketing Group members, NH Fisher Cats President Mike Ramshaw will also meet with ticketholders before the game.

Yankee Chapter PRSA recently announced its alliance with the VT/NH Marketing Group. The alliance offers members from both organizations networking opportunities with industry experts from their respective communications disciplines.

Get your tickets now: www.vtnhmg.org/event-2924251

Ticket Disclaimer:

This professional development session requires a ticket for entry. A ticket(s) will be purchased per your order. In the event you are unable to attend, the ticket cannot be canceled. You are responsible for value of the ticket(s) purchased on your behalf. If you cannot attend, you can transfer the ticket to a colleague.


APR Express Workshop

What is the APR? A symbol of professionalism and a credential that signifies reaching the highest standards in public relations.

Are you ready to earn your accreditation? During this five-hour comprehensive session, you’ll learn what it takes to achieve accreditation and the variety of resources available to you. The entire process will be reviewed, including how to prepare, what resources you need, and how to ace the Portfolio Presentation and the computer-based exam. You’ll also meet a recent APR and hear about their experience.

The class is taught by Jeff Paterson, APR, CEO of Empower, and Barb Byers, APR, director of content development for the UB Office of Donor and Alumni Communications.

Date: Thursday, May 31
Time: 11:30 a.m.-4:30 p.m.
Location: Buffalo State College, 1300 Elmwood Ave, 418 Cleveland Hall, Buffalo, NY 14222
Cost: $50 (non-refundable); includes light lunch and materials

Registration deadline: Friday, May 25

For more information, please contact Accreditation Chair Barb Byers, APR, at 716-645-3315 or babyers@buffalo.edu.

To register: http://prsabuffaloniagara.org/meetinginfo.php?id=137&ts=1519611551