In this half-day interactive session, facilitators Robin Schell, APR, Fellow PRSA, Rosemarie Rung, APR, and Pat McGee, APR, Fellow PRSA will present an overview of essential information for today’s public relations practitioner.

Media relations are important as ever for public relations professionals. Come join a panel of media professionals from print, television and radio as they discuss how media is changing, the best ways to submit your pitch and the importance of media relationships.

1-17-13 — As the need to address challenges confronts every organization, strategic planning is an essential tool for any corporation, nonprofit, or government agency that wishes to thrive in a changing environment. Public relations professionals have long been considered trusted advisers to executives, boards and key industry stakeholders. Refreshing your skills or gaining new understanding about the role of strategy is an asset to any PR pro.

Because social media has reignited the public relations profession and influenced a new world of communications, public relations professionals are increasing their roles and responsibilities. In this PRSA webinar you will learn new practices and ways to be actively involved in social media.

PRSA Webinar Nov. 27 — Until we begin to understand what drives human behavior we cannot be effective in motivating employees with social or any other type of media. By examining where social media fits into the behavioral paradigm we can design strategies that move employees along the continuum of behaviors our organizations need to be successful. In this webinar by Stacy Smith, APR, Fellow PRSA, you will 1) Learn key theoretical concepts underlying behavior change, 2) Learn where social media fits into a comprehensive employee public relations strategy, 3) Understand how to apply theory to strategy to build an effective employee relations system.

As we kick off the 2012 holiday season, PRSA has a “Black Friday” offer that doesn’t require waiting in long lines. Tis’ the season to give, so help out a colleague by connecting them to the thousands of PR pros in our community so they can experience the benefits of a strong professional network! Those who join PRSA between Wednesday, Nov. 21, and Sunday, Dec. 2, will have their choice of either a FREE one-year Chapter membership (with promotion code OCT12) or Section membership (with promotion code NOV12).

The most successful organizations understand why it is important to have a socially conscious mindset. The Timberland Company’s commitment to pursue bottom-line business value and social justice dates back nearly 40 years and continues today based on a core belief that business can create positive impact in the world. Join us for an inspiring conversation with Atlanta McIlwraith, Timberland’s senior manager of community engagement, that will prompt you to think about how public relations can serve as the wellspring for corporate social responsibility programs.

9/17/12 — Executing digital public relations and social media campaigns requires critical planning prior to execution. Learn how to evaluate the influence and reach of your online campaigns with Sean Owen, president of Manchester, NH, company based wedü.

September 20, 2012 – 2:30 – 4 p.m.
In 2005 155,000 Americans visited Portugal. In 2006, Louis Karno & Company was hired to turn things around and by 2011, the number had surpassed 400,000. Learn how the 250,000 new visitors were won with public relations alone– and of the dangers along the way.

This webinar is designed for those who are committed to beginning the APR process. Learn what is expected, get organized, study the right materials and follow the right process — this is the best way to earn the APR credential. The Accreditation Power Play answers your “How do I …” questions.