Yankee Chapter members and guests were treated to an insider’s view of last summer’s Market Basket protest of the firing of long-time CEO Arthur T. DeMoulas at the chapter’s Annual Meeting November 20 at Red River Theatre in Concord.
A board of directors pushes out a beloved CEO. Thousands of loyal workers and managers rally in support of this CEO, and customers back the employees. That’s the story of Market Basket this past summer, when workers at the low-priced grocery chain of 71 stores and 25,000 employees in the Northeast held protests over the ouster of Arthur T. Demoulas, its former CEO. Learn more about the remarkable business and PR story of Artie T. and the power and loyalty of Market Basket employees and customers that made headlines around the world.
Breaking Down Barriers: Improving the Relationships Between PR Professionals & Journalists – April 16, 2014Mar 25th, 2014 | By Yankee PRSA
Although PR professionals and journalists have different objectives at times, understanding one another is one of the most critical skills for successfully working together. This will aid in breaking down the barriers between the two professions to help create a mutually beneficial relationship.
This year marks the 50th year of PRSA’s APR professional accreditation program, and upcoming opportunities are available for members to learn more about the APR and prepare themselves to earn this mark of professional excellence.
Please join us on Wednesday, March 19 at New England College in Concord for our March PD session: Photography for PR People. We will also be holding a brief information session on the APR (Accredited Public Relations) program following the PD session.
Please join us on Wednesday, Feb. 26 from 3-4:30 p.m. at the Elliot at River’s Edge in Manchester for our February professional development session with Stacey Smith, APR, Fellow PRSA, who will be introducing, teaching (or reviewing, as the case may be) us how to build a behavioral strategic plan that can be measured — all in 1.5 hours.
Please join us on Thursday, January 23 from 3-5 p.m. for a webinar and discussion on digital media and today’s digital news release. Newsrooms have changed and traditional news release distribution methods no longer work. New technologies and staff cuts have changed how newsrooms operate and journalists are busier than ever. Learn how to take advantage of this trend and make it easier for the media to pick up your story.
Start the new year off right! Join PRSA in January and become part of an engaged network of PR pros, with access to tools and resources. Receive waived initiation — a $65 value — through Jan. 31. Join PRSA with code JAN14 and receive waived initiation ($65 value).
Black Friday Offer For You! Join #PRSA by 11/30, choose a FREE Section & waived initiation OR a FREE Chapter bit.ly/1aW6RSM
FinDD out what’s behind Dunkin’s PR campaigns, and get ideas on how to keep your company’s PR in the running from MICHELLE KING, director of global PR for Dunkin’ Brands Group, Inc., at the 2013 Yankee Chapter PRSA annual meeting November 21.