Communicating for Change

Whether the change comes from reorganization, an acquisition, merger, downsizing or new strategic direction, there are unique components to a change situation that demand special communication considerations for your employees and external publics, especially those “resistant to change.”

The Husson University Public Relations Student Society of America (PRSSA) and the Yankee Chapter of the Public Relations Society of America (PRSA) are sponsoring a session, “Communicating for Change,” to learn the science and strategy behind effective change communications and how to prepare a successful communications plan.

The breakfast working session is scheduled for Friday, March 24 from 8:00 a.m. to 10:00 a.m. in the Center for Family Business at Husson University.


PRXNE17: PR Means Business

April 28, 2017

Join us in the beautiful Finger Lakes region of New York for the 2017 PRSA Northeast District Conference, PRXNE 2017, on Friday, April 28, 2017. More than 200 public relations practitioners from the seven-state PRSA Northeast District are expected for this day-long conference packed with keynote presentations, case studies, panels and much more. Plan to network with colleagues and emerging professionals, and hear from experts across the industry.

Early Bird Registration is Now Open!

This year’s theme is “PR’s Role in Economic Development and The Bottom Line”

Everything we do as Public Relations practitioners must directly support The Bottom Line. Our ideas, strategies, tactics, and measurement must all be tied directly to the business goals and the success of our organizations and our communities. We have seen a tremendous boom of economic development in the Finger Lakes region, throughout New York State, and across the Northeast District, and so much of our work as PR practitioners has supported these efforts, whether through tourism, cultural development or the success of the companies we work for.


Ferociously Fun Networking Event

April 10, 2017 at 5:00 p.m.

The New Hampshire Fisher Cats have extended an invitation for YPRSA members to attend their “Ferociously Fun Networking” event April 10 at 5:00 p.m. YPRSA members will be able to network enjoy raffles, ballpark fare food, happier hour, raffles, and more!  All YPRSA members can receive two (2) complimentary mixer and game tickets and be some of the first fans to check out the new renovations at Northeast Delta Dental Stadium.

Tickets will be available for pick up the evening of the event at Will Call. If a member would like to provide a raffle prize from their organization, please bring it to the event. The evening’s DJ will be sure to announce a winner during the mixer!

Register Now:


THE WHY OF THE BUY: PR & Community Engagement

Join Yankee PRSA on November 15 at 3 p.m. at Red River Theaters in Concord for the chapter’s annual meeting and enjoy a panel of savvy pr experts discuss community engagement.


Communicating for Change, Nov. 18 in Burlington, VT

Your Organization May Be in Need of Change, But Are Your Publics?

Whether the change comes from reorganization, an acquisition, merger, downsizing or new strategic direction, there are unique components to a change situation that demand special communication considerations for your employees and external publics, especially those “resistant to change.” The Champlain College Public Relations Student Society of America (PRSSA) and the Yankee Chapter of the Public Relations Society of America (PRSA) are sponsoring a session, “Communicating for Change,” to learn the science and strategy behind effective change communications and how to prepare a successful communications plan.

Presenter Rosemarie Rung, APR, has over 20 years of experience leading a Fortune 50 company through a variety of change situations and will explain the unique characteristics of change.

Time:  9:30 a.m. until 10:45 a.m.

Location: Champlain College, Center for Communication and Creative Media Room 221, 375 Maple Street,  Burlington, VT 05401

Cost: $25 PRSA members; $35 non-members; students $5-$10 (based on cost of meal).



Celebrate PRSA Ethics Month at Yankee Chapter’s Trivia Night – Sept. 28

Bring your smartphone and/or tablet and join Yankee Chapter PRSA September 28 at the Red Blazer Restaurant & Pub (72 Manchester Street, Concord, N.H. 03301) for a cold beverage. Since September is PRSA’s Ethics Awareness Month, the Yankee Chapter will celebrate with a night of interactive TRIVIA fun.

This event kicks off at 5:30 p.m., with the first round of trivia starting at 6 p.m.

We’ll have prizes for trivia questions covering topics from the latest news headlines, PRSA history, Code of Ethics and Professional Values.

Admission is free.


Yankee Chapter PRSA Awards Scholarship to Champlain College Senior Margaret Kuchinski

Annual Scholarship Sponsored by EDvestinU®

Margaret Kuchinski, a senior at Champlain College and a resident of Delmar, N.Y., has been awarded the 2016 Yankee Chapter PRSA Scholarship. This year for the second time, the annual scholarship is sponsored by EDvestinU®, the NH Higher Education Loan Program’s nonprofit Student Loan Lending and Refinancing Program.

“Margaret’s keen understanding of the value of public relations in the marketplace combined with her enthusiasm and initiative makes her a perfect choice to receive this scholarship award,” said Yankee Chapter President Liz LaRose, APR. “The Yankee Chapter of the Public Relations Society of America is pleased to provide this grant to a college senior whose academic career exemplifies the highest standards of our profession. And this year, we are proud to have the support of EDvestinU®, whose sponsorship made this scholarship possible.”

At Champlain College, Kuchinski is pursuing a major in public relations and a specialization in marketing. She is an active member of the college’s Public Relations Student Society of America (PRSSA) and serves as the group’s PR director. In addition, she acts as a liaison between the Communications and Creative Media department and transfer students. This past summer, Kuchinski worked as an intern at the Vermont Brewers Association, where she spearheaded the first-ever social media giveaway for the 2016 Brewers Festival. Kuchinski has been recognized by college faculty for her strong work ethic and her commitment to both academic and professional excellence. She is the daughter of Anne Marie Couser and Bill Kuchinski of Delmar.



Measurement Base Camp – September 15

One-day intensive session will help you learn to master measurement

Thursday, September 15

Durham, NH

Most communications professionals have listened to at least one, if not many, lectures on how to do measurement right. The challenge is, once they’ve heard the theory, how do they implement it at their place of work?

What sounds great in a lecture hall or at a conference can end up being a complex situation when one is faced with a limited budget, no staff, and competing priorities. That’s why you should attend Measurement Base Camp – a one-day intensive training session that will cover all things measurement.

Hosted by Paine Publishing in partnership with PRSA’s Yankee Chapter, it will be held this fall on Thursday, September 15, 2016 in Durham, New Hampshire.

Presenters include Katie Delahaye Paine, CEO, Paine Publishing; Doug Chapin, CEO, CyberAlert; and Heather Fysh, Senior Analyst, CyberAlert.

Learn more

Register by August 12 for the Early Bird Rate!
Attendance is limited to a maximum of 30 people so that all attendees can receive hands-on, individualized attention.

Early bird registration is now available. Attendees must register by August 12th to receive the early bird rate.

  • PRSA Member Rate: $250 (early bird rate is $200)
  • Regular Rate: $300 (early bird rate is $250)

A portion of the proceeds will support the James H. Bradley PRSSA Grant for active Public Relations Student Society of America (PRSSA) chapters, associated with the Yankee Chapter of the Public Relations Society of America (Yankee PRSA).

Don’t miss this opportunity to master measurement.
Register today!


Take Me Out to the Ball Game – End of Summer Social with the N.H. Fisher Cats

Join Yankee Chapter PRSA at Northeast Delta Dental Stadium in Manchester on August 18 for an evening full of fun, family, friends, and baseball! The event kicks off at 5:30 p.m. with an interesting and engaging presentation on the N.H. Fisher Cats followed by a stadium tour for members and their families. The tour will end on-field at 6 p.m. with a Yankee Chapter group photo.

Adults $15 and Kids $12; tickets will be available for pick-up at the front entrance.

Ticket Disclaimer:

This professional development session requires a ticket for entry. The Yankee Chapter will purchase a ticket(s) per your order. In the event you are unable to attend and Yankee PRSA cannot cancel the ticket, you are responsible for value of the ticket(s) purchased on your behalf. If you cannot attend, you can transfer the ticket to a colleague.





Social Media for Branding and Crisis Communications – July 27

Bringing together some of New England’s leading communications professionals, Dartmouth-Hitchcock Medical Center, NESHCo, NHHA and Yankee Chapter PRSA are hosting a half-day workshop that will help small businesses and non-profits as well as institutions and organizations of all sizes build their brand using social media and deal with a crisis in an always on socially connected world.

Hosted by Dartmouth-Hitchcock Medical Center in Lebanon, N.H., on Wednesday, July 27 from 12:30 p.m. to 4:30 p.m., the session will share communications strategies and techniques to build a social media presence and respond to a crisis in a social media world.

Session pricing (include luncheon):

  • Dartmough-Hitchcock Staff and Students: $49
  • NESHCo, NHHA and Yankee Chapter PRSA members: $69
  • Non-members: $79

A portion of the proceeds will be donated to programs at Dartmouth-Hitchcock Medical Center.

Space is limited. Register today!



Luncheon: 12:30 p.m. – 1:15 p.m.

Session I: 1:15 p.m. – 2:45 p.m.

Building Your Organization’s Social Media Presence
Dan Dunlop, President & CEO, Jennings

In this interactive session, Dan Dunlop, principal at Jennings, will provide an overview of how organizations can build a social media presence, then walk participants through case studies where they can share ideas and lessons learned, and ask questions based on their own social media plans.

Break: 2:45 p.m. – 3:00 p.m.

Session II: 3:00 p.m. – 4:30 p.m.
Crisis Communications in the Age of Social Media

Dawn Fernald, Director of Marketing and Public Relations, Wentworth-Douglass Hospital
Matthew J. Chagnon, Senior Social Media Strategist, Eversource Energy
Robin Schell, APR, Fellow PRSA, Senior Counsel and Partner, Jackson Jackson & Wagner

A crisis can happen anywhere at any time; no organization is exempt. In today’s 24/7 hyper-connected world, social media is often the first source of news and information. Dawn Fernald experienced this first-hand as director of marketing and public relations at Wentworth-Douglass Hospital in Portsmouth. She will share how organizations can manage crisis communications and social media. She will also participate in a panel session featuring Matthew Chagnon, senior social media strategist, Eversource Energy, Robin Schell, APR, Fellow PRSA, senior counsel and partner, Jackson Jackson & Wagner, and David Binkowski, president & CEO at Large Media, discussing specific strategies for managing crisis communications and social media moderated by Danielle Thompson, Social Media Specialist, Dartmouth-Hitchcock.


Dan Dunlop, Principal, Jennings

Dan Dunlop

Dan Dunlop

Dan Dunlop is a principal of Jennings, a leading healthcare marketing and audience engagement firm. He is a healthcare marketer, innovator, brand consultant, blogger, author and sought-after speaker, regularly serving on the faculty of national and regional healthcare conferences.

Dan is extremely active as a thought leader in the field of healthcare marketing. He serves on the editorial boards of Healthcare Marketing Advisor and eHealthcare Strategy & Trends. He is a contributor to a number of healthcare marketing publications and news services including Ragan’s Health Care Communication News, SmartBrief for Health Care Marketers, Healthcare Strategy Alert and Healthcare Marketing Report. He serves on the judging panels of the Web Health Awards and the National Health Information Awards. Dan is a board member of the New England Society for Healthcare Communications (NESHCo) and a member of SHSMD’s 2016 Digital Engagement Taskforce.

Dawn Fernald, Director of Marketing and Public Relations, Wentworth Douglass Hospital

Dawn Fernald is the director of marketing and public relations for Wentworth-Douglass Hospital. Dawn has been in healthcare marketing and planning arena for almost 20 years. With a bachelor of arts degree in journalism and mass communication from the University of Maine and an MBA from Southern New Hampshire University, she offers expertise, creativity and versatility in an ever changing media and marketing environment. Prior to joining Wentworth-Douglass in early 2014, she held positions as the director of marketing, communications and new service development for York Hospital in southern Maine and advertising manager for Thomson Newspapers. She offers proven expertise in public affairs, crisis communication, community relations, marketing strategy, branding, value proposition and designing care around the consumer experience.


Matthew Chagnon

Matthew J. Chagnon, Senior Social Media Strategist, Eversource Energy
Matt Chagnon oversees social media strategy for Eversource Energy (formerly Northeast Utilities and its operating companies, including PSNH). Eversource has been at the forefront of electric utilities using social media and has been widely recognized for these efforts during several major storm restorations.

Following a 2012 merger and last year’s significant rebranding, Matt has been focused on organizing Eversource’s many social media accounts and the cross-functional team that uses them. Matt has worked to expand 24/7 coverage of social media to all of Eversource across New Hampshire, Massachusetts and Connecticut.

At PSNH, Matt developed his interest in video production, which coincided with the advent of social media sites like YouTube and Vimeo. Their growth and popularity has given him the opportunity to create dozens of videos for the company’s projects and initiatives. As a result, video has become an essential tool for community engagement and an integral part of the company’s social media strategy.

Matt is also a photographer and web designer. He grew up in New Hampshire and graduated from Juniata College (Huntingdon, Pennsylvania). He became interested in digital media while teaching in China, where he wrote his first travel blog.

Robin Schell, APR, Fellow PRSA, Senior Counsel and Partner, Jackson Jackson & Wagner

Robin Schell, APR

Robin Schell, APR

Robin Schell, APR, Fellow PRSA is senior counsel and partner for Jackson Jackson & Wagner, a behavioral public relations and management consulting firm serving a national base of clients. Robin’s specialties include issue anticipation and crisis communication programs, employee communications, community relationship-building, behavioral research & strategic planning. The firm’s clients range from nonprofit organizations to Fortune 50 companies to government entities.

Robin is an accredited member of the Public Relations Society of America (PRSA) and has served in many capacities for that organization, including past president of the Yankee Chapter of PRSA, Environmental Section chair, National Membership co-chair and assembly delegate. She is also involved in the Educational Initiatives Committee of the College of Fellows. She has presented at the national conferences of PRSA, the New England Society of Healthcare Communicators (NESHCO), NSPRA (National School Public Relations Association), the Department of Veterans Affairs, APPA (American Public Power Association) and the Florida Public Relations Association (FPRA). She has served as an adjunct professor at the University of New Hampshire and the University of South Carolina and is a contributing editor to Public Relations Practices: Managerial Case Studies & Problems (8th edition) by Allen Center, Patrick Jackson, Stacey Smith and Frank Stansberry. She has also served as chair of the communications & trust advisory panel for Brookhaven National Laboratory and is currently the chair of the committee of visitors for the Department of Energy’s Office of Science Communications. A graduate of the University of New Hampshire, Robin is an active member of the UNH Alumni Association. Her volunteer activities include work for the Main Street Congregational Church, LUNGSTRONG (a nonprofit organization that raises funds for innovative lung cancer research) and the Readers are Leaders program through the Amesbury Rotary.

David Binkowski, President & CEO of Large Media


David Binkowski

David Binkowski is the president & CEO of Large Media, a thriving, ROI-driven, Catskills-based social and digital marketing agency. David has spent the past 17 years of his career working online and has handled social media crises for companies across multiple verticals including healthcare, CPG, and technology. His agency’s work has been recognized as award-winning, best in class and record-breaking.

In addition to his client work, David has keynoted, presented, and been a panelist at leading industry events including PRSA, SxSWi, WOMMA and ad:tech. He was also named as a Holmes Report’s Innovator 25 for 2015 in North America.