Past Programs

June 13 — Math Skills For PR People: How to Conduct Survey Research

May 10th, 2013 | By

Join UNH Survey Center Director Andy Smith on June 13 in Portsmouth as he teaches us the ins and outs of that most basic (and largely misunderstood) PR research tool: the survey.


PRSA Boston Social Media Summit

Mar 28th, 2013 | By

PRSA Boston’s second Annual Social Media Summit – 2013, May 14, 2013 from 7:30 a.m. to 1:30 p.m. at the LaCava Center at Bentley University, 175 Forest Street, Waltham, MA 02452. Yankee Chapter members receive Boston member pricing.


Essentials of Public Relations

Mar 14th, 2013 | By

In this half-day interactive session, facilitators Robin Schell, APR, Fellow PRSA, Rosemarie Rung, APR, and Pat McGee, APR, Fellow PRSA will present an overview of essential information for today’s public relations practitioner.


Breaking Down Barriers – Media Roundtable – February 21

Jan 28th, 2013 | By

Media relations are important as ever for public relations professionals. Come join a panel of media professionals from print, television and radio as they discuss how media is changing, the best ways to submit your pitch and the importance of media relationships.


Strategic Planning Professional Development – Jan 17

Dec 21st, 2012 | By

1-17-13 — As the need to address challenges confronts every organization, strategic planning is an essential tool for any corporation, nonprofit, or government agency that wishes to thrive in a changing environment. Public relations professionals have long been considered trusted advisers to executives, boards and key industry stakeholders. Refreshing your skills or gaining new understanding about the role of strategy is an asset to any PR pro.


PRSA Webinar Dec. 4 – Eight New Strategic Practices for the PR Champion

Nov 19th, 2012 | By

Because social media has reignited the public relations profession and influenced a new world of communications, public relations professionals are increasing their roles and responsibilities. In this PRSA webinar you will learn new practices and ways to be actively involved in social media.


Key to Effectively Integrating Social Media into the Employee Communication Mix is Understanding How to Drive Behavior

Nov 19th, 2012 | By

PRSA Webinar Nov. 27 — Until we begin to understand what drives human behavior we cannot be effective in motivating employees with social or any other type of media. By examining where social media fits into the behavioral paradigm we can design strategies that move employees along the continuum of behaviors our organizations need to be successful. In this webinar by Stacy Smith, APR, Fellow PRSA, you will 1) Learn key theoretical concepts underlying behavior change, 2) Learn where social media fits into a comprehensive employee public relations strategy, 3) Understand how to apply theory to strategy to build an effective employee relations system.


Black Friday 2012: A Special Offer from PRSA

Nov 15th, 2012 | By

As we kick off the 2012 holiday season, PRSA has a “Black Friday” offer that doesn’t require waiting in long lines. Tis’ the season to give, so help out a colleague by connecting them to the thousands of PR pros in our community so they can experience the benefits of a strong professional network! Those who join PRSA between Wednesday, Nov. 21, and Sunday, Dec. 2, will have their choice of either a FREE one-year Chapter membership (with promotion code OCT12) or Section membership (with promotion code NOV12).


Yankee Chapter Corporate Responsibility Seminar, Annual Meeting and Chapter Awards – Nov. 15, 2012

Oct 2nd, 2012 | By

The most successful organizations understand why it is important to have a socially conscious mindset. The Timberland Company’s commitment to pursue bottom-line business value and social justice dates back nearly 40 years and continues today based on a core belief that business can create positive impact in the world. Join us for an inspiring conversation with Atlanta McIlwraith, Timberland’s senior manager of community engagement, that will prompt you to think about how public relations can serve as the wellspring for corporate social responsibility programs.


Business Intelligence – Measuring Your Social Success – October 25, 2012

Sep 17th, 2012 | By

9/17/12 — Executing digital public relations and social media campaigns requires critical planning prior to execution. Learn how to evaluate the influence and reach of your online campaigns with Sean Owen, president of Manchester, NH, company based wedü.