APR Prep Sessions Begin July 12

The Yankee Chapter’s Accreditation Committee is offering study sessions to those pursuing accreditation in public relations (APR) or to those wishing to deepen and broaden their knowledge, skills and abilities in public relations. The first session is scheduled for Tuesday, July 12, from 5:30 – 7 pm at the NH Housing Finance Authority office on Constitution Drive in Bedford. There will be four additional sessions to follow every 3-4 weeks.

Participants in these sessions are urged to complete pre-reading of the text, Cutlip and Center’s Effective Public Relations (11th Edition). It is available on Amazon https://www.amazon.com/Cutlip-Centers-Effective-Public-Relations/dp/0132669153 or you may be able to borrow it from a fellow Yankee Chapter member. Also, we urge you to download the APR Study Guide from PRSA here: http://www.praccreditation.org/resources/documents/apr-study-guide.pdf.

During each session, we will discuss the chapter questions, underscore specific topics that are likely to be on the exam, and review complementary material (e.g., case studies).

There is no charge for these sessions if you have already applied for APR and are on the “one year clock” to complete the process. For others, Chapter members may still attend for a $10 fee per session, non-member may attend for $20 per session; the fees are refundable if you apply for the APR before the conclusion of the study sessions.

The first session will cover:

  •  Introduction to Contemporary Public Relations – Chapter 1
  •  Practitioners of Public Relations – Chapter 2
  •  Organizational Settings – Chapter 3
  • Historical Origins and Evolution – Chapter 4
  •  Professionalism and Ethics – Chapter 5
  • Legal Considerations – Chapter 6

Please RSVP to Rosemarie Rung, APR, rung@comcast.net. Thank you!


Radio Promotion in the Digital Age – June 23 Professional Development



On-Air, On-Site, Online Presentation & Tour with Manchester Radio Group

Remember radio? Our increasingly digital world has opened new possibilities for radio, which offers a wealth of opportunities for you to reach target audiences. Digital media has elevated radio and advertising capabilities by allowing media to be created, viewed, distributed, edited, and saved on any digital electronic device. The Manchester Radio Group uses these platforms to provide an array of effective marketing and promotional services to local and national advertisers, and we’ve got the inside scoop on how to make the most of these new options.

Join Yankee Chapter PRSA at the Manchester Radio Group, 500 Commercial Street in Manchester, on Thursday, June 23 from 9 a.m. to 10:30 a.m. for an On-Air, On-Site, Online presentation. Bob Cox, MRG President/General Manager, and Andy Orcutt, MRG Sales Manager, will discuss marketing techniques, listener base insight, fostering relationships with PR professionals and other media companies, best practices for emergency communication, and much more! Following the presentation, a station tour will be offered to those in attendance.

This session is $20 for members and $25 for non-members.






PRSA Northeast District Conference – Register Now

PRXNE: Relationships + Reinvention

How PR is Leading the New Marketing Mix

Destination: Boston
Date: Monday, June 13, 2016

On Monday, June 13, PRSA Boston will host over 250 PR practitioners from the eight-state PRSA Northeast District for our annual Northeast District conference—a must-attend conclave of inspiration, learning and networking. This conference will feature exceptional speakers and networking opportunities with peers and colleagues from every industry, discipline and management level.

Keynoters Announced for District Conference!

PRSA Northeast’s conference is heating up with the announcement of a hat-trick of top keynoters from a Who’s Who in the communications and digital marketing industry.

PRSA home page speakers.jpg

Christopher Penn, Carol Cone and Mick Ebeling each bring leading-edge insight and experience—but together, staged throughout the June 13 event, will offer non-stop learning, engagement and must-see conference sessions.

Penn is the Vice President of Marketing Technology at SHIFT Communications, a data-driven PR and marketing agency.

Cone is internationally recognized for her work in Purpose and CSR.

And Ebeling was honored as one of the Top 50 Most Creative People of 2014 and won the 2014 Muhammad Ali Humanitarian of the Year Award.

Learn more about their sessions and backgrounds, then register today for our Early Bird rates!



Spring Social at Smutty Nose Brewery – May 19

logo-smuttynoseKick off summer with a cold one and Yankee Chapter PRSA at Smuttynose Brewery in Hampton, N.H. on Thursday, May 19! The event is set to begin at 4 p.m. with a complimentary brewery tour and optional beer tasting followed by networking at the Hayseed Restaurant. There is no charge for the event, so invite a friend or colleague for a great chance to network with colleagues old and new! Food and beverages will be available for purchase in the Hayseed Restaurant.

About Smuttynose

Brewed in New Hampshire since 1994, Smuttynose has and continues to create craft beers inspired by the history, character and flavor of coastal New England. This small brewer was named one of the top 100 brewers in the world by ratebeer.com and is now distributed in more than 24 states, as well as overseas in Europe and Asia.





Communicating Your Skills – April 19

Learn How to Stand out From the Competition to Land Your First Job or Next Job

We’ve all heard that saying you only get one first impression. Learn to make the most of your first impressions and get your career moving with the Yankee PRSA “Communicating Your Skills” professional development session!

The session will share strategies for a successful job search that leverage your resume, professional appearance and LinkedIn to land you your first job or next job. As a career professional, your resume and social profile make you stand out from the competition. The question is: do you stand out for the right reasons?

Join the Yankee Chapter on April 19, from 3:30 to 5:30 p.m., for this special professional development session at Webster Hall on the Southern New Hampshire University (SNHU) campus where you will learn:

  • How to organize a resume, what to include and how to make yourself standout.
  • How to take advantage your network and LinkedIn to get your career moving.
  • What hiring human resources and managers look for in a job candidate.

Leave the session better prepared to start a job search with best practices from experts that reflect who you are and what you know, how use the tools recruiters and hiring managers use and how candidates are assessed when applying for a position.

Cost: Students $5, Members $20, and non-members $25.


Panel Experts:

Lisa Landry, Founder, Savvy Workshop

Lisa Landry has been in the marketing industry for more than 25 years. As a seasoned marketing professional and business owner, she speaks regularly on topics of branding, content marketing strategy and using event based marketing and social media to grow business. An early adopter of LinkedIn and other social media channels, she supports her clients (and her own business) in developing and implementing effective social media strategies. Lisa believes that the best customer is an educated customer and enjoys sharing her knowledge about the wonderful world of marketing and promotion with everyone who wants to be more Marketing-Savvy!

Jen Cully White, Human Resources Administrator, New Hampshire Housing

Cully WhiteJen Cully White is the human resources administrator at New Hampshire Housing in Bedford, N.H. Jen graduated from the University of New Hampshire with a bachelor’s degree in communication arts and has been in the field of human resources for more than 15 years.

Jen served on the Manchester Area Human Resources Association (MAHRA) board of directors for the last five years and has been a member for nine years. Other volunteer activities include director of Miss Deerfield Fair as part of the Miss NH Organization and committee member of Scout Troop 91 in Manchester.  She is a New Hampshire native and enjoys cheerleading, shopping, and spending time with her family, which includes her husband and three children.

David Yudkin, Certified Resume Writer, Creative Professional Resumes

yudkinDavid Yudkin founded R&D Designs in 1992 and soon launched Creative Professional Résumés as a Career Services division. One of approximately 400 certified professional résumé writers worldwide, David graduated as the top communications graduate from Quinnipiac College and has completed additional MBA courses. His earlier positions included business administration and management roles in legal, healthcare, and sales environments.

Since forming CPR, David has written thousands of résumés in all fields, including career search materials for over 30 vice president or director level clients from FORTUNE 1000 companies. With the advent of the Internet and a high volume of referrals, CPR has built a client base of customers from 35 nations.


New Professionals – Join PRSA now and Receive a free Section Membership

New PRSSA graduates or those with less then three years experience receive a free one-year New Professionals Section membership when they join National PRSA as an associate member. Use promototional code AM16.

Join PRSA 




Boost Your Professionalism, Learn about Accreditation

APRLOGOAre you interested in becoming an accredited public relations professional (APR), or do you just want to deepen your professional knowledge?

The Yankee Chapter’s Accreditation Committee will host six monthly sessions from March through September, for two hours each. The first will be held Wed., March 30 from 4-6 p.m., at NH Housing Finance Authority at 32 Constitution Drive in Bedford, NH. We’ll focus on the KSAs (Knowledge, Skills, Abilities) you need to know to become an accredited PR professional, and how to apply for and prepare for the accreditation process, specifically the Readiness Review questionnaire and panel. Attend one or all sessions, but if you decide to pursue your APR, we recommend attending all. The cost is $20 per class for members and $35 for nonmembers.

Register today for the March 30 session registerbutton.


Yankee Chapter at the Manchester Monarchs March 23

Join PRSA Yankee Chapter at a Manchester Monarchs Game on March 23

Professional development session offers an inside look at the team’s marketing communications programs.

Join the Yankee Chapter of the Public Relations Society of America (PRSA) at Verizon Wireless Arena in Manchester on Wednesday, March 23, for a presentation on the Monarch’s marketing communications programs followed by a game between the Manchester Monarchs and Brampton Beast.

The professional development session begins at 5 p.m. with the Monarchs hosting a networking session, Q&A with members of the front office and a presentation on the team’s public relations, marketing and community relations programs. Following the program, attendees are invited to stay for the 7 p.m. game as the Manchester Monarchs take on the Brampton Beasts.

Members $25 and non-members $30; students can attend the program at no charge and get a discounted ticket to the game for $10.





On game day, enter the Verizon Wireless Area through the Northeast VIP/Media Entrance on the northeast corner of the building, near the corner of Lake and Chestnut streets. Arena staff will have names for all RSVPs.

Parking: Metered Street parking is available around the arena (Enforcement 8 a.m. to 8 p.m. $0.75/hour). Many lots around the arena offer parking for $10, but street parking is recommended. You can pay for 3 hours and be good after 8 p.m. when they start charging.


PRSA — Advancing the Profession and the Professional

The Public Relations Society of America (PRSA) is the nation’s largest community of public relations and communications professionals. We provide training, set standards of excellence and uphold principles of ethics for the global public relations profession. As a leading voice in the PR industry, we also advocate for greater understanding and adoption of public relations services.

PRSA’s 21,000 members represent nearly every practice area and professional and academic setting in the public relations field. In addition, more than 10,000 college students are members of the Public Relations Student Society of America (PRSSA).

If you want to make contacts, be recognized for your work, enhance your professional skills, stay on top of emerging trends and otherwise accelerate your PR career, PRSA is the organization for you.


PR, Polls, The Press, and Presidential Politics – Annual Meeting & Networking Event – Nov. 5


Explore NH’s powerful role in presidential politics. In 2016, it will be 100 years since New Hampshire held its first presidential primary. And every four years, the Granite State is a magnet to politicians and national media as the nation’s first presidential primary unfolds. This year, a large slate of candidates is roaming the state seeking votes.

Joining us on November 5th for a discussion are four politically savvy experts, Neil Levesque, Executive Director, NHIOP; Andy Smith, Ph.D., Director, UNH Survey Center; Kevin Landrigan, Political Reporter, NH1; and Scott Tranchemontagne, President, Montagne Communications,  who’ve been part of the First-In-The-Nation scene for years. Find out what goes on behind the scenes, what it all means, and why New Hampshire is often a proving ground for unknown candidates and political operatives. Explore NH’s powerful role in PR & presidential politics, attend the annual meeting, and spend time with colleagues!

Join Yankee PRSA colleagues for our annual meeting, a behind-the-scenes look at PR & presidential politics, and networking.

Bring a colleague or student as your guest!

3:00 p.m. Annual Meeting

4:00 p.m. PR, Polls, the Press & Presidential Politics Discussion

  • Neil Levesque, NH Institute of Politics
  • Andy Smith, UNH Survey Center
  • Kevin Landrigan, NH1 Political Reporter
  • Scott Tranchemontagne, Montagne Communications
  • Moderated by Amy Coveno, WMUR

5:15 p.m. Reception – hors d’oeuvres – cash bar

COST: PRSA members $20; PRSA members + guest $25; Not-yet-a-member $35; Students/interns/AmeriCorps $10


Thanks to our sponsor.