Social Media Disasters: How to Avoid Them Ethically & Legally – October 22

When it comes to good social media policy, ethics is key. Missteps and bad information can cause harm to a brand or organization. Every day we see numerous examples of how social media can make – or break – a reputation, whether it be that of an individual, large corporation or non-profit.

In this session, we will look at some of these examples and examine some questions surrounding social media ethics including:

  • Can social media be policed? What rights do employees have on their own personal pages? What about employers?
  • Can there be a defined ethics code when the lines are sometimes blurred?
  • How does the PRSA Code of Ethics apply to social media? Could you be violating it without even knowing?
  • What legal ramifications are there, if any, when it comes to social media?


Kirk Hazlett, APR, Fellow PRSA

Kirk Hazlett, APR, fellow PRSA, Associate Professor,
Communication/Public Relations, Curry College
Kirk Hazlett, APR, Fellow PRSA, is Associate Professor of Communication at Curry College in Milton, MA, where he teaches undergraduate public relations courses, oversees the public relations concentration, and serves as Faculty Adviser for the Curry College Public Relations Student Association. Prior to his move into academia, Kirk practiced nonprofit and government public relations and marketing for more than 35 years in the US as well as Asia. During his professional career, he managed communication programs for healthcare and member services organizations as well as the US Army and US Air Force in Vietnam, the Philippines
and the United States. He also provided consulting services for both the Manila
and the Singapore Red Cross.

Eric Tolbert Kilchenstein

Eric Tolbert Kilchenstein, Attorney, Shaheen & Gordon PA 
Eric Tolbert Kilchenstein is a member of the firm’s Real Estate and Business Groups. He represents a wide variety of clients on real estate and business
matters throughout New Hampshire including large and small businesses, financial institutions, real estate holding companies, condominium and homeowner’s associations, non-profits and individuals. 
As a member of the Business Group,
Eric provides counsel on a variety of corporate and commercial matters including acquisitions and sales, compliance matters, entity selection and formation, intellectual property matters, finance, franchise agreements, shareholder agreements, and general corporate and commercial transactions. He enjoys working with businesses and assisting them in their growth and prosperity.

Attendees are invited to stay for a trivial pursuit style group game at the end of the discussion. 

Date: Thursday, October 22
Time: 4:30-7 p.m.
Location: Walker Auditorium, Southern New Hampshire University, Hooksett NH


Senior Practitioners Roundtable – October 22

Calling all senior practitioners!

Please join your colleagues for a Yankee PRSA Senior Practitioners Roundtable Event on 10/22 from 3-4:15 at Southern New Hampshire University (Walker Auditorium). The format will be roundtable style, so please come with a list of three topics/areas of interest you’d like to discuss.

This event will be held prior to the October Professional Development session “Social Media Disasters: How to Avoid them Ethically & Legally,” so everyone is invited to stay for that event (please register separately for the PD session).



Summer Social Series

Join your Yankee Chapter colleagues this summer for a chance to network while sampling the wares of some of our local New Hampshire wineries.

On July 15,  we will be gathering at LaBelle Winery in Amherst. The cost is $20/pp and includes a wine tasting and group tour of LaBelle’s winery operations. Members are welcome to bring guests (21+ please only). 

5-7 p.m.
LaBelle Winery, 345 NH-101, Amherst, NH 03031


On July 23, we will have the second event in our Summer Social Series when we gather at Sweet Baby Vineyard in East Kingston. The cost is $20/pp and includes a wine tasting and group tour of Sweet Baby’s winery operations. Members are welcome to bring guests (21+ please only).

5-7 p.m.
Sweet Baby Vineyard14 Powwow River Road, East Kingston, NH 03827


Please join us for the third and final event in our Summer Social Series on August 6 when we will gather at Hermit Woods Winery in Meredith. The cost is $20/pp and includes a wine tasting and group tour of Hermit Woods’ winery operations. Members are welcome to bring guests (21+ please only).

5-7 p.m.
Hermit Woods Winery, 72 Main Street, Meredith, NH 03253



June PD – Building Brand Relevance – June 24

PLEASE NOTE: We have had a change in this program, but it will still be focused on branding. We have secured a panel of branding experts to address this engaging topic. 

Your brand can be everything-it is the point where you connect with customers and stakeholders. Making changes can be of real impact. We bring you representatives from two organizations that have recently examined their brands and made significant changes, along with an area agency representative who helps guide clients through the branding process.

We will discuss branding and rebranding as it pertains to both internal and external audiences. What are the challenges? What are the advantages? How do you communicate these changes most effectively? 


  • Jim Graham, Manager-Leadership Communications at the University of New Hampshire  
  • Margaret Norton, Director of Corporate Communications at Eversource
  • Jessica Kellog, Director of Client Service at Rumbletree 
When: June 24, 4-6 p.m.
Where: Long Term Care Partners, 100 Arboretum Drive, Newington NH (on the Pease Tradeport)
Cost: $20/members, $35/non-members, $10/students & interns 

Learn About Manchester-Boston Regional Airport Sept. 16


Join us for the unique chance to hear about the Manchester-Boston Regional Airport on September 16!

We all know Manchester-Boston Regional Airport from the airline passenger’s perspective, but what does it take to keep operations running day in and day out?

PRSA will learn insider information about what it takes to provide world-class aviation and infrastructure; safe and efficient transportation; and develop, manage and promote it.

Thomas Malafronte, assistant director of air service development and marketing will share his insight into how the airport is marketed to current and potential clients.

Attendees are invited to stay after the presentation to network with colleagues

Event information:

Wednesday, Sept. 16
2-4 pm; networking to follow
$20 members/$35 non-members/$10 students & interns




Media Panel Workshop – April 15, 2015

Breaking Down Barriers: Improving the Relationships Between PR Professionals & Journalists

“The conflict between Romeo and Juliet can be compared to the relationship between journalists and public relations professionals. They rely on one another, but there are many forces that split them apart,” says blogger Adreanne Peters.

Although the two professions have different objectives at times, understanding one another is one of the most critical skills for successful PR professionals to have when working with journalists. This session, Breaking Down Barriers, will aid in breaking down the barriers between the two professions to help create a mutually beneficial relationship.

A panel of New Hampshire media professionals from television, radio and print will give you their tips, outlook and advice. We will also discuss how to break through the clutter, how to make your pitch stand out, the best way to connect with them and more.

This event will be held on Wednesday, April 15, from 4-6 p.m. in the Banquet Hall at Southern New Hampshire University. The cost for members is $20, non-members $35, and students/interns $10.

About the Media Professionals

Media panel to include:

  • Jack Rodolico, Health & Science Reporter at NHPR
  • David Sakowich, Assignment Director at WMUR-TV
  • Jeff Feingold, Editor at New Hampshire Business Review
  • Holly Ramer, Reporter at the Associated Press

Moderator: TBD

Date/Time – Wednesday April 15, 2015 — 4 to 6 p.m.

Location – Southern New Hampshire University, Banquet Hall, 2500 North River Road, Hooksett, NH 03106


$20 PRSA Member
$35 Non-PRSA Members
$10 Student/Intern



Surveys with Andrew Smith – March 25, 2015

Join us for our March PD Session with UNH Survey Center Director Andrew Smith as he discusses one of the most basic tools — the survey.

We will explore several topics including:

  • How to determine when you need a survey
  • Figuring out which survey questions to ask
  • Examples of good and bad surveys

Andrew E. Smith

AndrewSmithAndrew E. Smith is associate professor of political science at the University of New Hampshire where his research has focused on elections, public opinion and the presidential nomination process. He has published on elections, survey methodology, and the New Hampshire Primary. He has also been director of the University of New Hampshire Survey Center since 1999 and is nationally known for public opinion polling. He has conducted political polling for the Boston Globe, USA Today, and the Philadelphia Inquirer as well as Fox News, CNN, WMUR-TV in Manchester, New Hampshire, WCVB-TV Boston, and KYW-TV Philadelphia.

WHEN: Wednesday March 25, 2015 – 3 p.m. to 5 p.m.

WHERE: New Hampshire Housing Finance Authority, 32 Constitution Drive, Bedford, NH 03110




Join PRSA before April 5 and get Free Professional Interest Section

Do you have two or more years’ experience in public relations?
Join as a Member ($255 annual dues plus a one-time $65 initiation fee) and through April 5 receive a FREE Professional Interest Section community (up to $95 value) with promo code MAR15.

Go to PRSA membership page.


Annual Meeting Features Market Basket Protest, Awards & Elections

Yankee PRSA 2014 Annual Meeting

Moderator Tom Bebbington with Jim Fantini (center) and Adam Vaccaro (right).

Yankee Chapter members and guests were treated to an insider’s view of last summer’s Market Basket protest of the firing of long-time CEO Arthur T. DeMoulas at the chapter’s Annual Meeting November 20 at Red River Theatre in Concord.

Tom Bebbington moderated a panel discussion that featured Adam Vaccaro, of who covered the protests from beginning to end, and Jim Fantini, a long-time vendor to Market Basket who orchestrated the We Are Market Basket Facebook group employees used to organize and rally.

Following the presentation, Jason Alexander, founder of Alexander Technology Group was presented the chapter’s annual Patrick Jackson Award.

During the business segment of the meeting, members elected next year’s chapter leadership team, headed by president Erin Hathaway of CCA for Social Good. See the entire 2015 slate.




Nov. 20 – Market Basket crisis, awards, our annual meeting, and networking!

More For Your PR Dollar: Market Basket Discussion, Annual Meeting & Networking

markektbasketA board of directors pushes out a beloved CEO. Thousands of loyal workers and managers rally in support of this CEO, and customers back the employees. That’s the story of Market Basket this past summer, when workers at the Northeast grocery chain with 71 stores and 25,000 employees protested the ouster of Arthur T. Demoulas. This remarkable business and PR story of Artie T. and the power and loyalty of Market Basket employees and customers made headlines around the world.

Join us to hear perspectives on the crisis from a reporter who covered it and a vendor involved in Market Basket situation.

WHEN: Thursday, November 20, 2014,

  • 3  p.m.  “A Cart Full of PR Lessons” – Panel Discussion
    • Adam Vaccaro, Boston Globe Business Journalist
    • Vendor involved in Market Basket situation
  • 4 p.m. Annual Meeting and Yankee Chapter Awards
  • 4:45 p.m. Networking
    • Hors d’oeuvres, cash bar & catching up with your colleagues

WHERE: Red River Theatres, 11 South Main Street, Concord, NH

COST: PRSA members $20; PRSA members + guest $25; Not-yet-a-member $35; Students/interns/AmeriCorps $10



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