Past Programs

Key to Effectively Integrating Social Media into the Employee Communication Mix is Understanding How to Drive Behavior

Nov 19th, 2012 | By

PRSA Webinar Nov. 27 — Until we begin to understand what drives human behavior we cannot be effective in motivating employees with social or any other type of media. By examining where social media fits into the behavioral paradigm we can design strategies that move employees along the continuum of behaviors our organizations need to be successful. In this webinar by Stacy Smith, APR, Fellow PRSA, you will 1) Learn key theoretical concepts underlying behavior change, 2) Learn where social media fits into a comprehensive employee public relations strategy, 3) Understand how to apply theory to strategy to build an effective employee relations system.


Black Friday 2012: A Special Offer from PRSA

Nov 15th, 2012 | By

As we kick off the 2012 holiday season, PRSA has a “Black Friday” offer that doesn’t require waiting in long lines. Tis’ the season to give, so help out a colleague by connecting them to the thousands of PR pros in our community so they can experience the benefits of a strong professional network! Those who join PRSA between Wednesday, Nov. 21, and Sunday, Dec. 2, will have their choice of either a FREE one-year Chapter membership (with promotion code OCT12) or Section membership (with promotion code NOV12).


Yankee Chapter Corporate Responsibility Seminar, Annual Meeting and Chapter Awards – Nov. 15, 2012

Oct 2nd, 2012 | By

The most successful organizations understand why it is important to have a socially conscious mindset. The Timberland Company’s commitment to pursue bottom-line business value and social justice dates back nearly 40 years and continues today based on a core belief that business can create positive impact in the world. Join us for an inspiring conversation with Atlanta McIlwraith, Timberland’s senior manager of community engagement, that will prompt you to think about how public relations can serve as the wellspring for corporate social responsibility programs.


Business Intelligence – Measuring Your Social Success – October 25, 2012

Sep 17th, 2012 | By

9/17/12 — Executing digital public relations and social media campaigns requires critical planning prior to execution. Learn how to evaluate the influence and reach of your online campaigns with Sean Owen, president of Manchester, NH, company based wedü.


Tourism Case Study: Portugal

Aug 14th, 2012 | By

September 20, 2012 – 2:30 – 4 p.m.
In 2005 155,000 Americans visited Portugal. In 2006, Louis Karno & Company was hired to turn things around and by 2011, the number had surpassed 400,000. Learn how the 250,000 new visitors were won with public relations alone– and of the dangers along the way.


Accreditation Power Play – April 19

Apr 11th, 2012 | By

This webinar is designed for those who are committed to beginning the APR process. Learn what is expected, get organized, study the right materials and follow the right process — this is the best way to earn the APR credential. The Accreditation Power Play answers your “How do I …” questions.


2012 James Bradley Memorial Scholarship

Mar 3rd, 2012 | By

Students with a declared major in a public relations-related field studying at an accredited college or university in Maine, New Hampshire, or Vermont are eligible to apply. The application deadline is April 2, 2012.


Communications that Count – Feb. 23

Feb 3rd, 2012 | By

Ever wonder why some communications inform and influence employees but others fall on deaf ears and blind eyes? This session will show how to apply the fundamentals of communications to your specific needs—whether it be on-boarding a new leader, building a stronger culture, or enacting change—and getting the results you want.  Tapping into concepts of

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How to Build Good Government Relationships – 3/21/12

Feb 2nd, 2012 | By

Political advocacy isn’t just for lobbyists. Public relations practitioners are getting more involved in political arena – whether it’s honing the message for your client’s communications with its congressional delegation, coordinating grassroots campaigns or being the key contact with local elected officials.


12/1/11 — How to Build Good Government Relationships

Nov 28th, 2011 | By

The December 1 program (How to Build Good Government Relationships) has been cancelled.  It will be rescheduled for sometime later in 2012.