Past Programs

Communications that Count – Feb. 23

Feb 3rd, 2012 | By

Ever wonder why some communications inform and influence employees but others fall on deaf ears and blind eyes? This session will show how to apply the fundamentals of communications to your specific needs—whether it be on-boarding a new leader, building a stronger culture, or enacting change—and getting the results you want.  Tapping into concepts of

[continue reading…]

Share


How to Build Good Government Relationships – 3/21/12

Feb 2nd, 2012 | By

Political advocacy isn’t just for lobbyists. Public relations practitioners are getting more involved in political arena – whether it’s honing the message for your client’s communications with its congressional delegation, coordinating grassroots campaigns or being the key contact with local elected officials.

Share


12/1/11 — How to Build Good Government Relationships

Nov 28th, 2011 | By

The December 1 program (How to Build Good Government Relationships) has been cancelled.  It will be rescheduled for sometime later in 2012.

Share


Proposed Chapter Changes

Nov 14th, 2011 | By

To all Yankee PRSA members: Last year at the PRSA Leadership Assembly, new national bylaws were adopted. As a result, all local chapters are required to review their own bylaws and bring them into compliance with the new national bylaws changes. The YPRSA Board appointed a committee to review our chapter bylaws and draft any

[continue reading…]

Share


Nov 3, 2011 – The Real Scoop: Ben & Jerry’s Taste-full PR Strategy

Oct 6th, 2011 | By

On Thursday, Nov. 3, Sean Greenwood, the Grand Poobah of Public Relations for Ben & Jerry’s will share his expertise on how the innovative ice-cream company’s public relations and marketing strategy contributes to the company’s three-part mission.

Share


Leveraging Social Media & Measuring Influence

Sep 20th, 2011 | By

Thursday, October 13, 2011 –  2:30 – 4:30 p.m. Session Description: Join Rebecca Lavoie, Producer, “Word of Mouth” NH Public Radio and Jennifer Zingsheim, Vice President, Products and Services, CustomScoop for a two-part session that explores leveraging social media platforms and determining online influence. Opening the discussion, Rebecca shares vital information for communications professionals, content

[continue reading…]

Share


Nov 17, 2011 – How Southwest Airlines’ Communication Strategy Builds Brand Ambassadors and Contributes to Keeping Customers and Employees Happy

Sep 13th, 2011 | By

Learn how Southwest Airlines’ communication strategy builds brand ambassadors and contributes to keeping customers and employees happy.

Share


The PR Benefits of Mobile Marketing and Communication

Aug 31st, 2011 | By

Thursday, September 15 2:30-4:30 pm Mobile technologies, platforms, and services are part of American culture. There are currently 78 million Americans (and nearly 250 million people around the globe) walking around with smart phones. Moreover, each is a potential customer; potential partner; potential friend; or a new contact with whom you may interact. Mobile users

[continue reading…]

Share


Save the Date – International Conference Oct. 15–18

Aug 10th, 2011 | By

Imagine. Create. Inspire.
Become inspired by thousands of your colleagues at the industry’s most anticipated event — the PRSA 2011 International Conference, Oct. 15–18, in Orlando, Fla. With this magical city as the backdrop, learn the latest strategies in communications from the visionaries who imagine and create the most innovative techniques in the business.

Share


NE District Conference Sept. 28

Aug 9th, 2011 | By

The Rochester chapter of the Public Relations Society of America (PRSA) will host the organization’s Northeast District Conference on Wednesday, September 28, at the RIT Inn and Conference Center. The theme of this year’s 2011 conference is “Communicating Without Walls,” and will feature a morning keynote presentation from Mike Fernandez, Vice President of Corporate Affairs

[continue reading…]

Share