Key to Effectively Integrating Social Media into the Employee Communication Mix is Understanding How to Drive Behavior

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Key to Effectively Integrating Social Media into the Employee Communication Mix is Understanding How to Drive Behavior

Nov. 27, 1–2 p.m. EST

Until we begin to understand what drives human behavior we cannot be effective in motivating employees with social or any other type of media.  By examining where social media fits into the behavioral paradigm we can design strategies that move employees along the continuum of behaviors our organizations need to be successful.  Social media is not the magic bullet our bosses may think it is and it is up to us to educate them that it is just one tool in the toolbox of employee communications. If we don’t, we could be relegated to nothing more than a manager of social media and lose all access to the C-suite.

In this webinar, you will

  • Learn key theoretical concepts underlying behavior change.
  • Learn where social media fits into a comprehensive employee public relations strategy.
  • Understand how to apply theory to strategy to build an effective employee relations system.

Presenter:

Stacey Smith, APR, Fellow PRSA is Senior Counsel and Partner at Jackson Jackson & Wagner, a behavioral public relations firm headquartered in New Hampshire.  For more than 30 years she has counseled organizations large and small, multinational Fortune 50 companies to small non-profits, on how to motivate mutually supportive behaviors from their stakeholders.  She is editor of Public Relations Practices, Managerial Case Studies and Problems, a leading case text in the field, with its 8th edition due for publication January 2013. Stacey’s biggest kicks come from helping organizations build stronger internal relationships so as to achieve greater overall success.

To Register: Contact Tom Bebbington at tbebbington@ltcpartners.com if want to register.

Black Friday 2012: A Special Offer from PRSA

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Receive your choice of either a FREE Professional Interest Section community or a FREE local Chapter community, when you join PRSA National as a regular member through Sunday, Dec. 2.

With membership in PRSA, you’ll have immediate access to resources, including:

  • More than 50 free live and on-demand webinars on a variety of topics, including media relations, branding, measurement and social media.
  • Updates through the daily Issues & Trends newsletter, the monthly Public Relations Tactics flagship newspaper and The Public Relations Strategist quarterly magazine featuring executive-level insight.
  • Members-only discussion boards, a database of case studies, articles and research.
  • The Business Case for Public Relations™ and the PRSA Code of Ethics, which offer values, principles and practice guidelines that define professionalism and success.

As an added bonus with our Black Friday offer, choose to join:

  • A Professional Interest Section for FREE —  designed to enhance the resources of those in specialized practice areas, PRSA’s 14 communities offer networking, professional development, research and volunteer leadership opportunities on real-time challenges and opportunities. *PRSA Counselors Academy is not included in this promotion.
    For more information or to join, click here.OR
  • A Local Chapter for FREE  —  with more than 100 U.S.-based communities to choose from, connect with local colleagues, participate in on-site professional development and networking events, as well as become involved in volunteer leadership opportunities.
    For more information or to join, click here    .Note: This special “Black Friday” offer is for regular PRSA membership only, and is not valid with Associate Membership or renewals.

Yankee Chapter Corporate Responsibility Seminar, Annual Meeting and Chapter Awards – Nov. 15, 2012

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PR & Corporate Social Responsibility

Leadership through Service Seminar

Atlanta McIlwraith

The most successful organizations understand why it is important to have a socially conscious mindset. The Timberland Company’s commitment to pursue bottom-line business value and social justice dates back nearly 40 years and continues today based on a core belief that business can create positive impact in the world. Atlanta McIlwraith is the senior manager of community engagement and drives Timberland’s global community service and community investment programs. McIlwraith will describe the initiatives which have proven that corporate responsibility doesn’t need to be an add on, but instead can be a powerful competitive advantage.

Join us for an inspiring conversation which will prompt you to think about how public relations can serve as the wellspring for corporate social responsibility programs.

When: Thursday, November 15, 2012

3 p.m. – PR & Corporate Social Responsibility – Leadership through Service Seminar
4:30 p.m. – Annual Chapter Meeting & Awards Presentation
5:00 p.m. – Social & Networking with Hors d’oeurvres

Where: Franklin Pierce Center for Intellectual Property at UNH School of Law, Corner of Washington and Rumford Streets, Concord, NH

Cost: Yankee PRSA and NHBSR Members: $20; Non-members: $35; Students/interns/Americorps Members $10

Register HERE

 

Presented in partnership with New Hampshire Businesses for Social Responsibility

Thank you to our annual meeting sponsors:

 

 

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Business Intelligence – Measuring Your Social Success – October 25, 2012

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Learn how to evaluate the influence and reach of your online campaigns with Sean Owen, president of Manchester, NH, company based wedü.

Executing digital public relations and social media campaigns requires critical planning  prior to execution. This session will review available online tools for determining the value of target media outlets and individuals. Also, specific indicators utilized during the campaign will help ensure the appropriate targets and relative messages are in play. Understanding the value of these specific points of measurement will assist in making strategic changes to your plan to continually improve the outcome. The session will also review how to construct business intelligence matrix surrounding the campaign.

WHEN: October 25, 2012, 2:30 p.m. to 4:00 p.m.

WHERE: NH Housing Finance Authority, 32 Constitution Dr. Bedford, NH.

COST: Members$20, non-members $35, and students/interns $10.

Click HERE to register.

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Sean Owen has more than twenty years of experience in business management, marketing and sales, and strategic planning. Sean’s expertise is wedü’s not-so-secret weapon. Sean is always pushing for the next best thing. What will win attention, attract an audience, engage a reaction and ultimately drive business success for their clients. His dedication to not settling for what has been done before and can be done today, but demanding the wedü team find a way to make the impossible happen is his strength.

Special thanks to our professional development supporter:

Tourism Case Study: Portugal

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Yankee Chapter PRSA Professional Development
September 20, 2012 – 2:30 – 4 p.m.
PSNH – 780 North Commercial Street, Manchester, New Hampshire

In 2005 155,000 Americans visited Portugal. In 2006, Louis Karno & Company was hired to turn things around. By 2011, the number had surpassed 400,000. Today the US is Portugal’s 9th biggest inbound market- and Americans rank 6th in spending per capita. This is the story of how the 250,000 new visitors were won with public relations alone– and of the dangers along the way. The conversation will focus on building a brand for Portugal, and working  one-on-one with the media to support that brand with no ad budget — and an online infrastructure aimed mostly at the UK market. It will also look at dangers ranging from Bird flu, to Maddy McCann, to the bailout… This is travel PR with small budget bringing in big results – winning a national award, and this is how Portugal became a major US destination.

Jayme Henriques Simões, President 

Jayme manages client accounts and directs strategy and marketing efforts.  He founded Louis Karno in 1999 and has grown it from two clients to more than 50.  Jayme twice received the Advertising and Public Relations Award from the New Hampshire Travel Council; is past president of the Public Relations Society of America-Yankee Chapter; he won  a Magellan Award for his Portugal work and in 2003 was named one of the state’s young leaders in the New Hampshire Union Leader’s “40 Under Forty” recognition. He has served on several local and statewide nonprofit boards. Simões is a Chicago native, a Boston University graduate, and is fluent in Portuguese and Spanish.

When: September 20 –  2:30-4:00

Where:  PSNH (click for directions), 780 North Commercial Street in Manchester, New Hampshire

COST – Yankee Chapter Members/Young Professional Association Members: $20; Non-members: $35; Students/Inerns: $10.00

 Click HERE to register.

Special thanks to our professional development supporter:

Accreditation Power Play – April 19

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The How-To of Accreditation –

This webinar is designed for those who are committed to beginning the APR process. Learn what is expected, get organized, study the right materials and follow the right process — this is the best way to earn the APR credential. The Accreditation Power Play answers your “How do I …” questions. Come ready to listen, take notes, ask questions and get started in this 90-minute webinar that provides:

  • The details of the application process, from filling out forms, preparing your portfolio and managing your Readiness Review™, to taking the Examination for Accreditation in Public Relations.
  • A personalized checklist to evaluate your expertise in the “family of 10 KSAs” (Knowledge, Skills and Abilities).
  • The inspiration to get started on your APR track.

Dates

April 19, 2012 3–4:30 p.m. EDT
Members: Free!
Nonmembers: $75
Register

On-Demand, available April 26, 2012
Members: Free!
Nonmembers: $75
Register

Instructors

Deborah Steel Saline, APR, Fellow PRSA
Photo of Deborah Steel Saline, APR, Fellow PRSA
Deborah Steel Saline, APR, Fellow PRSA, is vice president and COO, PRWorks, Inc.
Bob Saline, APR, Fellow PRSA

Photo of Bob Saline, APR, Fellow PRSA

Bob Saline, APR, Fellow PRSA, is the current Accreditation co-chair for the PRSA Central Pennsylvania Chapter, and president and CEO of PRWorks, Inc. His areas of expertise include strategic communications and research, issues management and media coaching.

PRSA thanks:

KRM Information Services, Inc. (logo)

2012 James Bradley Memorial Scholarship

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Eligible Students Encouraged to Apply by April 2, 2012.

Named in honor of the Yankee Chapter’s “founding father” James (Jim) H. Bradley who passed away in 2010, the 2012 James H. Bradley Memorial Scholarship will be presented in June at the Yankee Chapter’s annual meeting to a student with a declared major in a public relations-related field who is studying at an accredited college or university in Maine, New Hampshire, or Vermont.

The $500 scholarship will recognize the student’s academic achievement, demonstrated leadership, and commitment to public relations.

DOWNLOAD APPLICATION (Microsoft Word document)

Applications should be submitted by April 2, 2012 to:

James H. Bradley Memorial Scholarship Committee
The Yankee Chapter PRSA
53 Regional Dr., Suite 1
Concord, NH 03301

All applicants, including the recipient, will be notified by May 11, 2012.

For questions or comments, please contact Donna Eason at djeason@comcast.net.

Communications that Count – Feb. 23

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Ever wonder why some communications inform and influence employees but others fall on deaf ears and blind eyes?

This session will show how to apply the fundamentals of communications to your specific needs—whether it be on-boarding a new leader, building a stronger culture, or enacting change—and getting the results you want.  Tapping into concepts of change communications, you will learn that the “how” of communications is as important as the “what” you are communicating.

Participants of this session will learn:

  • The difference between “sharing information” and true communications
  • The three M’s of communications – media, message, messenger – and how to select the right mix for your particular needs
  • How to use communications to strengthen alignment to and support of business strategies
  • Measuring your communications effectiveness

This session is being offered at a special rate to members of HR professional associations, to help them strengthen their skills in employee communications.

When: Thursday February 23, 2012 –  4:00 p.m. to 5:30 p.m.

Where: The Elliot at River’s Edge, 185 Queen City Avenue, Manchester, NH

Cost: $20 members Yankee PRSA, $20 HR association members (this is special just for this session), $35 non-members, and $10 students/interns.

REGISTER –  HERE

About the Presenter

As principal of Higher Rung Communications, Rosemarie Rung APR provides strategic communications planning, leadership communications training, and general public relations counsel to business and non-profit clients.  She has over twenty years of corporate communications experience, serving as a subject matter expert in crisis communications, change management communications, and community relations for a Fortune 50 company.

Active in her professional organization, the Yankee Chapter of the Public Relations Society of America, Rosemarie conducts professional development sessions for public relations personnel and is on the Chapter’s board of directors, currently serving as treasurer.  She is accredited in Public Relations (APR).

Rosemarie also founded and is chairman of Laura’s World Fund, a 501(c)3 organization that supports educational, recreational, and health opportunities for children globally.

How to Build Good Government Relationships – 3/21/12

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This event was rescheduled from December 2011.

 

Political advocacy isn’t just for lobbyists. Public relations practitioners are getting more involved in political arena – whether it’s honing the message for your client’s communications with its congressional delegation, coordinating grassroots campaigns or being the key contact with local elected officials.  But political advocacy can be daunting and unpredictable.  It’s all about relationships!  This program will walk you through the basic steps for building a government relations strategy into your PR plan and provide useful tools for even the most-seasoned practitioner.

March 21, 2012 , 4:00 p.m. – 5:30 p.m.

Where: The Elliot at River’s Edge, Manchester, NH (directions)

Cost:

$20 for Members
$35 for Non-members
$10 for Students/Interns

Register HERE

About the presenter:

Gina Balkus, APR, is the Chief Executive Officer of the Home Care Association of New Hampshire, a non-profit trade association representing the state’s home health providers.  Prior to joining HCANH in September 2011, she was Director of Government Relations for Dartmouth-Hitchcock, where she implemented public policy strategies for Dartmouth-Hitchcock Medical Center and the 900+ physicians in DH community practices.  From 1986 – 1999, she was the lead lobbyist and media spokesperson at the NH Hospital Association, where she served as VP, Public Affairs.  In the mid-1990’s, a Medicaid Advocacy Campaign she created for hospitals won  the “Best of New England Lamplighter Award” from the New England Society for Healthcare Communications (NESHCo) and a national “Banner Award” from the Society for Healthcare Strategy and Market Development.  In 2002, NESHCo honored her with its Evans Houghton Memorial Award for exemplary achievement in healthcare communications.  Gina currently serves on the Board of Directors of the NH Healthy Kids Corporation and St. Mary’s Bank. A native of New Hampshire, Gina graduated from Dartmouth College and was a Fulbright Scholar in Poland.

12/1/11 — How to Build Good Government Relationships

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The December 1 program (How to Build Good Government Relationships) has been cancelled.  It will be rescheduled for sometime later in 2012.