2014 marks a landmark year for the Accreditation in Public Relations (APR). The credential, the only nationally recognized certification of the public relations profession, celebrates 50 years in 2014. Currently, more than 5,000 professionals from the agency, corporate, association and education fields hold the APR mark.

Join the Yankee Chapter PRSA for a half-day morning workshop with two guest speakers from Franklin Pierce University. In the first session, Kirsten Nevious, PhD, director of the Marlin Fitzwater Center for Communication, will discuss media law as it pertains to social media and technology.

Join Yankee Chapter PRSA as we officially welcome the Southern New Hampshire University’s PRSSA, followed by a panel discussion with some of Yankee Chapter’s younger members. We’ll discuss the benefits of being a PRSA member, internships, networking and what it is like to work in the field of communications.

Rochester is proud to be the host city for this year’s Northeast District Conference on Sept. 18 and 19  with our theme, “Blurring the Lines: The New PR Invasion of Marketing, Media and Mindshare.” This two-day  event  at RIT and the RIT Inn & Conference Center will be packed full of PR and communications experts sharing

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Join us on Thursday, June 5 from 3-5 p.m. at the Currier Museum of Art in Manchester as Steve Konick, Director of PR & Marketing at the museum discusses the museum’s approach to PR and marketing, the advantages and challenges of a cultural non-profit, and his experience in the arts.

Although PR professionals and journalists have different objectives at times, understanding one another is one of the most critical skills for successfully working together. This will aid in breaking down the barriers between the two professions to help create a mutually beneficial relationship.

Please join us on Wednesday, March 19 at New England College in Concord for our March PD session: Photography for PR People. We will also be holding a brief information session on the APR (Accredited Public Relations) program following the PD session.

Please join us on Thursday, January 23 from 3-5 p.m. for a webinar and discussion on digital media and today’s digital news release. Newsrooms have changed and traditional news release distribution methods no longer work. New technologies and staff cuts have changed how newsrooms operate and journalists are busier than ever. Learn how to take advantage of this trend and make it easier for the media to pick up your story.

FinDD out what’s behind Dunkin’s PR campaigns, and get ideas on how to keep your company’s PR in the running from MICHELLE KING, director of global PR for Dunkin’ Brands Group, Inc., at the 2013 Yankee Chapter PRSA annual meeting November 21.

At the PRSA 2013 International Conference, join thousands of colleagues and over 150 industry experts for four days of practical insight and networking from all career levels, sectors, work environments and industries. International Conference is dedicated to helping public relations practitioners respond to “real-time” opportunities and challenges, while also addressing trends and new technologies.