Accreditation in Public Relations (APR) Celebrates 50th Anniversary Year

2014 marks a landmark year for the Accreditation in Public Relations (APR). The credential, the only nationally recognized certification of the public relations profession, celebrates 50 years in 2014. Currently, more than 5,000 professionals from the agency, corporate, association and education fields hold the APR mark.

Established in 1964, the Accreditation in Public Relations is the profession’s only national postgraduate certification program. It measures a public relations practitioner’s fundamental knowledge of communications theory and its application; establishes advanced capabilities in research, strategic planning, implementation and evaluation; and demonstrates a commitment to professional excellence and ethical conduct. The skills acquired through the process are applicable to any industry or practice area. Granting of the APR is overseen by the Universal Accreditation Board (UAB).

Unlike other professional certifications, such as CPA, Accreditation in Public Relations is a voluntary demonstration of competency; as such, it reflects a strong commitment to the profession. Earning Accreditation also provides a distinction that can set individuals apart and open doors to career advancement and higher compensation. Through their high professional and ethical standards, Accredited professionals contribute to greater understanding of public relations as a vital management function, and undermine those who would refer to our craft as spin, our professionals as flacks, and our currency as misrepresentation and disinformation.

Universal Accreditation Board (UAB)

The UAB oversees the APR program and provides a balanced blend of backgrounds in a number of public relations specialties, with representatives from each public relations participating organization. The UAB grants Accreditation, develops the Examination for Accreditation in Public Relations and policies, and reviews appeal cases. The public relations organizations that are members of the Universal Accreditation Board include the Agricultural Relations Council, Florida Public Relations Association, Maine Public Relations Council, National School Public Relations Association, Public Relations Society of America, Religion Communicators Council, Southern Public Relations Federation, and Asociación de Relacionistas Profesionales de Puerto Rico (Puerto Rico Public Relations Association).

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Media Law & Leveraging Resources – October 16

Join the Yankee Chapter PRSA for a half-day morning workshop with two guest speakers from Franklin Pierce University. In the first session, Kirsten Nevious, PhD, director of the Marlin Fitzwater Center for Communication, will discuss media law as it pertains to social media and technology. How should you obtain photos for your website or Facebook page? What are fair use and censorship, and what happens if information is used without permission? Kristen will help guide us through the ever-changing world of social media, technology and information.

Next, Lisa Murray, director of communication, corporate & community relations at Franklin Pierce, will talk about leveraging: how to create it and how to use it. Leverage helps make things happen! Leverage uses everything on hand to get your message out. It can also mean constructing pivot points to help your organization or company shift focus. We’ll talk about how to generate efficiencies and maximize impact by creatively leveraging various public relations tools of the trade.

Event Information

Date: Thursday, October 16

Time: 8 a.m.-11:45 a.m. (first session to begin promptly at 8:30 a.m.)

Location: Long Term Care Partners, 100 Arboretum Drive, Portsmouth NH

Cost*: $35 members, $50 non-members, $10 students/interns

Coffee & refreshments to be provided

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*This PD session is a fundraiser for the YPRSA James H. Bradley Scholarship Fund

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Welcome SNHU Student Chapter and Panel Discussion – Sept 22

Join Yankee Chapter PRSA on Monday, September 22 as we officially welcome the Southern New Hampshire University’s PRSSA, followed by a panel discussion with some of Yankee Chapter’s younger members. We’ll discuss the benefits of being a PRSA member, internships, networking and what it is like to work in the field of communications.

Two SNHU PR classes will be joining us for this event, so all guests are welcome to offer their advice and talk about their experiences during the panel discussion. Let’s offer the next generation of PR practitioners some insight into our profession and discuss the value of PRSA membership.

Panelists:

Joe Gallagher, New Futures
Joe manages day-to-day public relations, social media, publications development, and the New Futures website. He makes sure that helpful, interesting, and “take action” information gets to those who need it in a format that works best for them.
He graduated from Plymouth State University in the spring of 2013. Before coming to New Futures, Joe worked as a Creative Technical Writer for a marketing firm. He also interned with the Boston Bruins Public Relations Department as a Web Content Writer and served as a Developmental Editor for American Book Publishing. He most recently worked in Atlanta, writing marketing copy and resource material for an environmental B corporation, Better World Books.
Crystal Carroll, Northeast Delta Dental
Crystal is Manager of Community Relations at Northeast Delta Dental, a position she has held since May 2013. In this role, she supports the organization’s community benefit programs and public relations in Maine, New Hampshire and Vermont. 
Prior to joining Northeast Delta Dental, Crystal provided media relations support to the Dana-Farber Cancer Institute and the Jimmy Fund in Boston for several years. She earned her BA in Public Relations and Marketing Communications at Simmons College.

Moderator: Thomas Bebbington, Director of Communication, Diocese of Manchester

Date: Monday, September 22
Time: 10:30 a.m.-12:15 p.m.
Location: Walker Auditorium, Robert Frost Hall, SNHU
(Campus map with parking locations)
Cost: $20 members, $35 non-members, $10 students/interns, no charge for current SNHU students

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NE District Conference Sept 18 & 19 in Rochester, NY

Rochester is proud to be the host city for this year’s Northeast District Conference on Sept. 18 and 19  with our theme, “Blurring the Lines: The New PR Invasion of Marketing, Media and Mindshare.” This two-day  event  at RIT and the RIT Inn & Conference Center will be packed full of PR and communications experts sharing their knowledge on the latest and greatest tools, techniques, trends and industry knowledge. Mark your calendars for this event; stay tuned for more information!

Check here for more information.

Early bird registration is July 25. Don’t delay, register now.

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Yankee Chapter Summer Social July 31

ableebenezerphotoWe are the Yankee Chapter so it only seemed fitting that we take a break and enjoy some beer at a brewery named for New Hampshire native Ebenezer Mudgett.

Join us at the Able Ebenezer Brewing Company in Merrimack for a night of food, drink and socializing. Relax in their tasting room on their couches or at their bar. Food and non-alcoholic beverages will be provided. Beer flights and growlers to take home will be available for an additional cost.

For more information on the brewery, visit http://www.ableebenezer.com/.

EVENT DETAILS: 

Date: Thursday, July 31
Time: 5-7 p.m.
Address: 31 Columbia Circle, Merrimack NH
Cost: $10

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June PD Session – Afternoon at the Museum: A Behind the Scenes Look at the Currier Museum of Art

Join us on Thursday, June 5 from 3-5 p.m. (and later if you choose) for our spring PD session: Afternoon at the Museum: A Behind the Scenes Look at the Currier Museum of Art, 150 Ash Street, Manchester NH.

After checking in, we will gather in one of the Currier’s classrooms to meet with Steve Konick, Director of PR & Marketing at the museum. He will briefly discuss the museum’s approach to PR and marketing; the advantages and challenges of a cultural non-profit and his experience in the arts. There will also be a few minutes for discussion.

Following the session with Steve, Senior Educator Jane Seney will lead us on a “behind the scenes” tour of the museum that will take us beyond just its art. Learn more about the daily operations of the museum, how they address security, plan for events, and more.

Following the tour, YPRSA members are invited to wander through the galleries or browse the gift shop. Members are also invited to stay for the Currier’s Young Friends of the Currier meeting at 5:30 p.m. and/or their First Thursday event at 6 p.m. for no additional cost. The Winter Garden Café will be open with refreshments and the museum will be open late.

WHEN: Thursday, June 5 from 3-5 p.m.
WHERE: The Currier Museum of Art, 150 Ash Street, Manchester NH.
COST: Members $20, non-members $35, students/interns $10.

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Breaking Down Barriers: Improving the Relationships Between PR Professionals & Journalists – April 16, 2014

Yankee Chapter Professional Development Session

“The conflict between Romeo and Juliet can be compared to the relationship between journalists and public relations professionals. They rely on one another, but there are many forces that split them apart,” says blogger Adreanne Peters.

Although the two professions have different objectives at times, understanding one another is one of the most critical skills for successful PR professionals to have when working with journalists. This upcoming session, Breaking Down Barriers, will aid in breaking down the barriers between the two professions to help create a mutually beneficial relationship.

We will start with an overview of how to message your story in an environment where many struggle to transform traditional messaging to work in a social media context. Next, New Hampshire media professionals will give you their tips, outlook and advice. The PRSA Yankee Chapter media panel will walk you through how to break through the clutter, and how to connect with today’s reporters.

WHEN: Wednesday, April 16, from 2:30-4:30 p.m.
WHERE: Nackey S. Loeb School of Communications, 749 East Industrial Park Drive, Manchester NH.
COST: Members $20, non-members $35, students/interns $10.

Media panel to include:

Sarah Ashworth, news director, NH Public Radio
Kathleen Palmer, arts and entertainment editor, Nashua  Telegraph
Tim Buckland, reporter, The Union Leader
David Tirrell-Wysocki, former AP Bureau Chief and current Executive Director of the Loeb School
Matt Mowry, Editor, Business NH Magazine.
Moderator: Martin Murray, PSNH

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Photography for PR People – March 19

Please join us on Wednesday, March 19 at New England College in Concord for our March PD session: Photography for PR People. We will also be holding a brief information session on the APR (Accredited Public Relations) program following the PD session.

Not all public relations professionals are photographers. With the changing media landscape, it’s more important than ever to include photos with press releases that are relevant, properly formatted and print-ready. Two professional print photographers will share their expertise, tips and an example workflow guide. John Hession, photo editor of New Hampshire Home Magazine, is a photographer with more than 25 years of exeperience in editing, advertising, public relations and magazine photography. Alexander Cohn, former photo editor at the Concord Monitor, has extensive newsprint, professional photography and photo editing experience.

Presentation to include:

  • Best practices 
  • What makes a print-worthy photo
  • File formatting….more than just jpegs
  • Simple photo corrections, tips and tricks
  • When you should take photos in house and when you should hire a professional 

There will also be ample time for a question and answer session.

About John Hession  
John W. Hession has 25 years experience shooting in all formats for clients ranging from Sony and IBM to Elle and 17 Magazine. John’s photographic specialties include architecture, commercial portraiture and food. In 2007, John became the founding photo editor of New Hampshire Home,  a position he still holds today. As photo editor he oversees the editing and prep for print of photographs from diverse professional and amateur sources. He has helped the magazine’s advertisers develop and refine their photography to improve their marketing and sales. He is well versed in all aspects of image acquisition, color correction, retouching and prep for print and web distribution. In addition to still photography, John is currently shooting two feature length documentary films using HDSLR technology, as well as acting as director of photography on numerous commercials and short films.

 

About Alexander Cohn
Alexander Cohn is a Manchester-based editorial and commercial photographer and multimediaproducer. From 2008 to 2013 he was the Photography Editor at the Concord Monitor. Despite growing up in Alabama, he now leads backcountry ski and rock climbing trips for the New Hampshire chapter of the Appalachian Mountain Club. His work can be seen at: www.cohnphoto.com

 

 

Event Details

Where: New England College, Concord Campus, 62 North Main Street, Concord. Metered parking is available on Main Street, or in the Storrs Street Parking Garage.
When: Wednesday, March 19, 3-5 p.m.
Cost: $20 for members, $35 for non-members, $10 for students/interns

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*A brief information session on the APR (Accredited Public Relations program) will be held immediately following the PD session. If you plan to attend or would like more information, please contact Bob Lindquist at boblind@comcast.net. 

Thanks to New England College for allowing us to use their beautiful new campus location.

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Digital Media and Today’s Digital News Release

Please join us on Thursday, January 23 from 3-5 p.m. at New Hampshire Housing, 32 Constitution Drive in Bedford, NH for a webinar and post-webinar discussion. This event is free for Yankee Chapter PRSA members, $20 for not yet members and $10 for students/interns.

Webinar: Digital Media and Today’s Digital News Release, 3-4 p.m.
Newsrooms have changed dramatically, and traditional news release distribution methods no longer meet the needs of journalists. As new technologies and staff cuts change the way newsrooms operate, journalists are busier than ever. Bloggers also add new challenges and opportunities. Take advantage of this trend by making it easier for the media to pick up your story. Digital news releases are designed to get all the information a journalist or blogger needs — contact links, images, video, backgrounders, bios, social media elements and more — directly into the inbox of your targeted list of journalists.

You will learn:

  • What more than 200 journalists told us in a recent survey regarding press release preferences.
  • What journalists and bloggers really need in-hand to cover your story, and in what format they want it.
  • How to use segmentation and long-lead/short-lead distributions to make your release more effective.
  • How to optimize your digital news release to maximize Web exposure.
  • How to analyze digital new release vendors.

Speaker: Malayna Williams, Ph.D.

Photo of Malayna Williams, Ph.D.Williams has worked in the digital communications field for seven years, focused primarily on the execution of electronic press kits. She works with clients ranging from associations to CPG firms to some of the country’s largest and most innovative public relations firms. She earned her master’s degrees at the University of Illinois at Chicago and the University of Chicago, and has a Ph.D. from the University of Chicago.

 

Post-Webinar Discussion: Using Digital Media, 4-5 p.m.

Speaker: Carol Robideau

Carol Robideau of the Nashua Patch will lead a discussion about digital media, how the Patch uses digital news releases and how “everyone is a reporter” in this environment.

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Dunkin Hot PR & Branding, Annual Meeting, Awards and Chapter Elections – November 21

What does it take to stay in the running in the coffee market? With beverage and food competition brewing strong, Dunkin’ Donuts was recognized again this year for offering a superior experience in customer loyalty in the coffee category and in the packaged coffee category in Brand Keys surveys.

Our keynote speaker, Michelle King, is director of global PR for Dunkin’ Brands Group, Inc., and is responsible for external communications for Dunkin’ Donuts and Baskin-Robbins in the United States and worldwide. In her dozen years at Dunkin’ Brands, she has helped develop and implement award-winning communications campaigns for many of the brand’s most important initiatives, including Dunkin’ Donuts’ return to California, its first mobile app for payment and gifting, the company’s IPO in 2011, and the launch of literally hundreds of innovative new foods and beverages.

Find out about Dunkin’s public relations planning, and get some ideas on how to keep your company’s public relations in the running. As you might expect, Dunkin’ Donuts coffee & donuts will be served. (Also, we’ll have delicious appetizers and a cash bar!)

Where: Red River Theatres, Concord, NH

When: November 21, 2013, 3 p.m.

Timeline:

3 p.m. “Dunkin’ for Hot PR & Branding Ideas” Michelle King, Director of Global PR, Dunkin’ Brands
4 p.m. Annual Meeting Yankee Chapter PRSA Awards — Lifetime Achievement Award Isobel Parke, APR, Fellow PRSA and 2013 Summit Award, recognizing excellence in strategic public relations objectives through a special event.
4:45 p.m. Networking — Hors d’oeuvres, cash bar & Dunkin’ coffee and donuts

Cost: 15 members (bring a colleague – $20 for both), $25 non-members, $10 students/interns/AmeriCorps members

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