Professional Development

Yankee Chapter Corporate Responsibility Seminar, Annual Meeting and Chapter Awards – Nov. 15, 2012

Oct 2nd, 2012 | By

The most successful organizations understand why it is important to have a socially conscious mindset. The Timberland Company’s commitment to pursue bottom-line business value and social justice dates back nearly 40 years and continues today based on a core belief that business can create positive impact in the world. Join us for an inspiring conversation with Atlanta McIlwraith, Timberland’s senior manager of community engagement, that will prompt you to think about how public relations can serve as the wellspring for corporate social responsibility programs.

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Business Intelligence – Measuring Your Social Success – October 25, 2012

Sep 17th, 2012 | By

9/17/12 — Executing digital public relations and social media campaigns requires critical planning prior to execution. Learn how to evaluate the influence and reach of your online campaigns with Sean Owen, president of Manchester, NH, company based wedü.

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September is Ethics Month

Sep 13th, 2012 | By

Public relations professionals are regularly faced with unique and challenging ethical issues on the job. Our advice: “Act Ethically and Carry On” — the theme of this year’s PRSA Ethics Month. Throughout September, we have a number of ethics-focused activities planned to help you brush up on your ethics knowledge.

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Nackey S. Loeb School offers fall classes

Aug 17th, 2012 | By

Free classes at the Nackey S. Loeb School of Communications this fall include a dose of political writing for the political season.
The six-week session of Wednesday evening classes from Sept. 12 – Oct. 17 includes Covering Politics, Feature Writing, Photojournalism, Columns/Blogging and Editorial Writing.

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Call for Presentations – 2012 Northeast District Conference

Jun 18th, 2012 | By

Industry experts, seasoned practitioners, researchers or public relations service providers are invited to submit a proposal to present on the latest tools, techniques, trends and knowledge of new technology or research pertaining to public relations to communications practitioners from across New York and New England with varying levels of experience.

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Loeb School offers workshop on photos for PR

Jun 5th, 2012 | By

The Nackey S. Loeb School of Communications is offering a one-day workshop on July 13 designed to help businesses and non-profits enhance their image and spruce up their web sites or newsletters with memorable photos.

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Getting Ready for the APR Computer-Based Examination

Apr 27th, 2012 | By

This webinar is designed to help you develop a scenario-based (not memorization-based) mind-set for the computer-based Examination for Accreditation in Public Relations (APR) to enable you to apply your knowledge within the Examination context.
Dates -June 12, 2012 3–4 p.m. EDT; Members: Free! — Nonmembers: $75;
On-Demand, available June 19, 2012; Members: Free! — Nonmembers: $75

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Social Media Bootcamp – May 24 @SNHU

Apr 19th, 2012 | By

Explore tangible tools and resources for establishing, growing, and maintaining an effective Social Media Online Presence for your business. Thursday May 24, 2012 from 8:00 AM to 3:15 p.m at Southern New Hampshire University, 2500 North River Road, Manchester, NH.

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PRSA Boston Social Media Summit May 23

Apr 10th, 2012 | By

PRSA Boston will host a half-day educational conference designed to help people take their social media game to the next level. While more and more organizations are using social media, many people are struggling with: achieving business-impact results, measurement and analytics, resources and internal organization, integration with other marketing programs, etc.  We’ve designed our event

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Loeb School Offers News Release Writing Workshop

Apr 10th, 2012 | By

Have you ever wondered why some news releases make it into the media and others go nowhere? The Nackey S. Loeb School of Communications is sponsoring a day-long workshop to help land your release in the news, not in the trash. “Writing News Releases” will be presented at the school in Manchester on May 18,

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