What does it take to build a movement of loud and proud brand ambassadors? More social media applications? Faster technology? Geno Church teaches you the seven lessons on how your brand can build and grow a movement, starting with how to treat people like fans, not customers, and how to allow your fans to share [...]

The 2010 PRSA Northeast District Conference, Capitalizing on Core Strengths:Connecting, Collaborating, Communicating featuring PRSA National Chair and CEO Gary McCormick, APR,  will take place in Troy, NY, Thursday, November 4 at – Troy, NY.
Beat the Early Bird Deadline of October 1, save money and get a free ScanBizCards iPhone app upgrade if you register early.
For [...]

Communicating During a Merger: Ensuring a Consistent Customer and Employee Experience, May 4. A careful and integrated communication plan is critical during a merger. As of January 31, 2010, Delta Air Lines and Northwest Airlines are flying under a single operating certificate from the Federal Aviation Administration, operations at airports worldwide have been integrated and the combined airline is bringing together employee groups that are used to working in two very distinct cultures.

Yankee PRSA Seminar, Awards & Annual Meeting
“How To Be A PR Rock Star In A Social Media World”

$20 for members; $25 for nonmembers
RSVP by June 4th to info@yankeeprsa.org or (603) 742-1971

Join us for an in-depth seminar on optimizing your company’s social media engagement, featuring Rich Brooks of flyte new media in Portland, followed by networking, and the presentation of the chapter’s Patrick Jackson Award and our new Summit Award.