Professional development programs and events

Nov 17, 2011 – How Southwest Airlines’ Communication Strategy Builds Brand Ambassadors and Contributes to Keeping Customers and Employees Happy

Among the many accolades from this year alone, Southwest Airlines ranked fourth on Fortune’s World’s Most Admired Company list and has consistently ranked as one of the top companies in customer service by Consumer Reports, MSN Money, JD Powers, and many other reputable organizations. Southwest Airlines was even toted as the “Greenest Airline” by During this program, learn how Southwest Airlines’ communication strategy builds brand ambassadors and contributes to keeping customers and employees happy.


Chris Mainz is a primary spokesperson for Southwest Airlines, the nation’s largest airline in terms of domestic customers boarded. In addition to handling the company’s regional media relations, Chris specializes in executive communication, reputation management, special event planning, and story placement in national and regional publications.

In addition to his media relations duties, Chris is chief writer for Southwest’s CEO Gary Kelly and founded the Speaker’s Bureau for Southwest Airlines.  In 2005, he lived, quite literally, in Southwest’s terminal at the Baltimore/Washington Airport as Southwest participated in the filming of a reality series for the Arts & Entertainment Television Network. Chris supervised the on-location production for the reality series, which filmed Southwest’s daily operations in four cities.

Chris began his career at Southwest Airlines in the Customer Relations Department as a writing representative, where he researched customer situations and drafted personalized responses in order to resolve conflicts and win customers back.  Chris became a senior writer and eventually served in a leadership role in customer relations before making the jump over to public relations.


Novemer 17, 2011
2 – 3:15 p.m.


Southern New Hampshire University
2500 North River Rd.
Manchester, NH


$20 for Members
$35 for Non-Members
$10 for Students/Interns


Click HERE to go to our registration page.


Help Yourself – PRSA PD Opportunities

Find the public relations and communications training courses you need by topics, organized by category on the PRSA Calendar of Events. Topics include crisis communications strategy, digital media, public relations writing, branding strategies, community relations and employee communications, among others.

Upcoming Featured FREE webinars include:


Free Chapter Membership When you Join PRSA In October

Get the best of both for one price.* Receive a free one-year local Chapter membership when you join PRSA National in October abd use promotion code OCT11. PRSA National willcover the cost of your first-year Chapter dues! Be a part of a community you can count on at any level of your career.

Go to PRSA membership page.


Invest In Your Public Relations Career – Join PRSA

Invest in your career with a PRSA membership in May and receive a $25 Visa gift card, our gift to you!*

Go to for more information.


PR Bootcamp – May 17

PR Bootcamp

Facilitated by Robin Schell, APR, Fellow PRSA
Senior Counsel & Partner, Jackson Jackson & Wagner

When:  Tues. May 17, 9 a.m. – 5 p.m. & Wed. May 18, 2011, 9 a.m. – 3 p.m.
Where:  Metro Meeting Centers, 101 Federal Street, Boston, MA

This 2-day interactive, soup-to-nuts course is for pr professionals who would like to sharpen their skills & review the basics of behavioral public relations theories, research, internal & external communication, strategic planning, measurement & evaluation and future trends in the field.

To register, visit PRSA’s website at under Professional Development.


Free webinar when you join PRSA in April.

Invest In Your Public Relations Career By Joining PRSA

Special offer!

Invest in your career with a PRSA membership when you join between now and the end of April, and receive free access to one live or on-demand webinar of your choice, a $150 value!

Go to PRSA Membership


Media Training Webinar 1/25/11

The Yankee Chapter of PRSA will be hosting the PRSA webinar Media Training for Public Relations Professionals with TJ Walker on Tuesday, January 25, at 3 p.m. The session will be held at Long Term Care Partners,100 Arboretum Drive, Suite 100 in Portsmouth, NH.

This session is free to Yankee Chapter members and $10 for non members.