Among the many accolades from this year alone, Southwest Airlines ranked fourth on Fortune’s World’s Most Admired Company list and has consistently ranked as one of the top companies in customer service by Consumer Reports, MSN Money, JD Powers, and many other reputable organizations. Southwest Airlines was even toted as the “Greenest Airline” by ClimateCounts.org. During this program, learn how Southwest Airlines’ communication strategy builds brand ambassadors and contributes to keeping customers and employees happy.
Chris Mainz is a primary spokesperson for Southwest Airlines, the nation’s largest airline in terms of domestic customers boarded. In addition to handling the company’s regional media relations, Chris specializes in executive communication, reputation management, special event planning, and story placement in national and regional publications.
In addition to his media relations duties, Chris is chief writer for Southwest’s CEO Gary Kelly and founded the Speaker’s Bureau for Southwest Airlines. In 2005, he lived, quite literally, in Southwest’s terminal at the Baltimore/Washington Airport as Southwest participated in the filming of a reality series for the Arts & Entertainment Television Network. Chris supervised the on-location production for the reality series, which filmed Southwest’s daily operations in four cities.
Chris began his career at Southwest Airlines in the Customer Relations Department as a writing representative, where he researched customer situations and drafted personalized responses in order to resolve conflicts and win customers back. Chris became a senior writer and eventually served in a leadership role in customer relations before making the jump over to public relations.
Novemer 17, 2011
2 – 3:15 p.m.
Southern New Hampshire University
2500 North River Rd.
$20 for Members
$35 for Non-Members
$10 for Students/Interns