Chapter Seeking Award Nominees

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The Yankee Chapter seeking nominees for it annual Patrick Jackson and Summit awards that will be presented at the chapter’s annual meeting in November.

The Patrick Jackson Award

The award was established in 1988 designed to recognize a professional who is not in the public relations field but nonetheless successfully uses public relations principles to benefit his or her organization and society. The purpose of the Patrick Jackson Award is to recognize excellence in the practice of public relations and demonstrate a track record of building relationships which earn trust.

In light of the fact that an organization’s success in relationship management often is a result of a team, the award may recognize the head of an organization or movement, or, if appropriate, an organization (for-profit or not-for-profit) which exemplifies the principle of sound public relations. (Previous Recipients)

Click here for complete 2014 Jackson Award – Criteria, Description, Previous Recipients and Nomination Form.

Award Criteria
Nominees must have a proven record in at least one of the following areas:

  • Building relationships that earn trust which contributes to organizations effectiveness or
  • Demonstrating leadership in a crisis by using public relations principles, or
  • Bringing about changes in society by finding accommodation with public needs, or
  • Showing concern for the common good, not just concern for the success of the movement or organization

The nominee (individual, or in the case of an organization, its CEO, or functional organizational head) must agree to be present at the award presentation. The nominee should be based in the Yankee Chapter PRSA service area of Maine, New Hampshire and Vermont.

Submission deadline is September 26, 2014.

The Summit Award

The annual Yankee Chapter PRSA Summit Award recognizes excellence in a specific area of focus, which will vary year-to-year, based on trends, behaviors, and new technologies in the public relations field. (Previous Recipients)

The 2014 Summit Award will recognize excellence in achieving strategic public relations objectives through the use of video. Whether to inform, educate or entertain, the award winner (individual, team, or business) will be recognized for effectively planning, executing and promoting a video to support specific public relations’ goals.

Award Criteria

Entries will be judged on the following factors:

  • Situation analysis (context and key stakeholders)
  • Strategic organizational objectives
  • Video goals and benchmarks for success
  • Media plan
  • Execution
  • Result metrics

Eligibility

  • PRSA Yankee Chapter members; or
  • Public relations business organizations or individuals with a primary address within the Yankee Chapter PRSA region(Maine,New Hampshire,Vermont)
  • The winner(individual,team,or in the case of an organization, its CEO, or functional organizational head) must agree to be present at the award presentation

Application Fee (Please make payment to “Yankee Chapter PRSA” and submit with your entry.)

  • Members:$50 for the first entry,$30 for each additional entry
  • Non-Members:$75 for the first entry,$45 for each additional entry

How to Submit Entries

Entries may be submitted in a variety of ways, as long as the entry includes the entire award criteria previously described. Electronic presentations, videos, documents, binders etc., are all welcome. Choose the format which best displays and explains your work. Entries can include links to existing work, content or articles which support your entry.

Submit entry electronically to: awards@yankeeprsa.org or mail it to:

Yankee PRSA Summit Award, c/o Tara Payne, 4 Barrell Court, Concord, NH 03301

Please include the following information with each entry:

  • Name & Title
  • Organization Name & Mailing Address
  • Phone & Email

Submission deadline is September 26, 2014.

Questions?Email:awards@yankeeprsa.org