Communicating for Change

Whether the change comes from reorganization, an acquisition, merger, downsizing or new strategic direction, there are unique components to a change situation that demand special communication considerations for your employees and external publics, especially those “resistant to change.”

The Husson University Public Relations Student Society of America (PRSSA) and the Yankee Chapter of the Public Relations Society of America (PRSA) are sponsoring a session, “Communicating for Change,” to learn the science and strategy behind effective change communications and how to prepare a successful communications plan.

The breakfast working session is scheduled for Friday, March 24 from 8:00 a.m. to 10:00 a.m. in the Center for Family Business at Husson University.

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