Your Organization May Be in Need of Change, But Are Your Publics?
Whether the change comes from reorganization, an acquisition, merger, downsizing or new strategic direction, there are unique components to a change situation that demand special communication considerations for your employees and external publics, especially those “resistant to change.” The Champlain College Public Relations Student Society of America (PRSSA) and the Yankee Chapter of the Public Relations Society of America (PRSA) are sponsoring a session, “Communicating for Change,” to learn the science and strategy behind effective change communications and how to prepare a successful communications plan.
Presenter Rosemarie Rung, APR, has over 20 years of experience leading a Fortune 50 company through a variety of change situations and will explain the unique characteristics of change.
Time: 9:30 a.m. until 10:45 a.m.
Location: Champlain College, Center for Communication and Creative Media Room 221, 375 Maple Street, Burlington, VT 05401
Cost: $25 PRSA members; $35 non-members; students $5-$10 (based on cost of meal).