Crafting Your Company’s Strategic Narrative

Feb 6th, 2017 | By | Category: News

Thursday, February 23 from 4 – 5:30 p.m. at Southern New Hampshire University

Creating a company narrative can feel like throwing darts – you aim in a certain direction with a general messaging goal in mind, hoping that you land a bullseye.

So whether you’re fashioning a new brand or putting an old one into the fire, learn strategies for how to speak to your audience using audio, visual, and social as well as traditional methods.  Join us on Thursday, February 23 at Southern New Hampshire University from 4:00 to 5:30 p.m. as our panel of speakers will discuss how to set objectives for your company’s public relations strategy, and examine how to craft your company’s narrative across many media channels to best attract and retain your audience.

Members: $25.00 • Non-Members: $35.00 • Students/Interns: $5.00

Jayme Simões, President & CEO of Louis Karno & Company

Jayme Simões

Jayme manages client accounts and directs strategy and marketing efforts for Louis Karno & Company. He founded the agency in 1999 and has grown it from two clients to more than 50. Simões received the Advertising and Public Relations Award from the New Hampshire Travel Council twice  is past president of the Public Relations Society of America-Yankee Chapter; and in 2003 was named one of the state’s young leaders in the New Hampshire Union Leader’s “40 Under Forty” recognition. He has served on several local and statewide nonprofit boards, including the Concord Chamber of Commerce and NH Preservation Alliance. Jayme is a Chicago native, a Boston University graduate, and is fluent in Portuguese.

Andrew Parrella, NHPR Production Manager & Founder of Methusaleh Podcast Productions

Andrew Parrella

Something Wild podcast for ten years. He recently founded Methusaleh Podcast Productions and offers consulting, production and distribution services to novice and experienced podcasters alike.




Michael Conway, Owner of Means-of-Production

Michael Conway

Michael Conway is the founder and primary strategist at Means-of-Production. His company builds Squarespace websites and provides content marketing and advertising solutions for architects, interior designers, design-build contractors and landscape design firms. Means-of-Production provides all-in-one marketing tactics that attract the right clients through keyword rich online publishing and brand messaging for built environment companies throughout the United States.





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