Crisis Communications:The Good, the Bad, & the Ugly
It can happen in a split second – one moment things are going along smoothly and in the next, a crisis threatens your organization’s reputation and ability to meet their stakeholders’ needs. How do you prepare and respond?
This session will explain the unique characteristics of a crisis situation, how to prepare for one, and how to effectively communicate during one. You’ll learn how to manage the myriad of demands for information, intense media attention, and how to develop tools and resources to help overcome the challenges of the situation. Best practices from past crisis situations will be discussed.
Thursday, March 29, 2012 – 9:00 to 10:30 a.m.
Where:
New England School of Communications
Husson University
Dyke Center for Family Business
1 College Circle
Bangor, ME 04401
Cost:
$20 for PRSA and Maine Public Relations Council Members
$35 for Non-members
$10 for Students/Interns
About the Presenter:
As principal of Higher Rung Communications, Rosemarie Rung, APR, provides strategic communications planning, leadership communications training, and general public relations counsel to business and non-profit clients. She has over twenty years of corporate communications experience, serving as a subject matter expert in crisis communications, change management communications, and community relations for a Fortune 50 company.
Active in her professional organization, the Yankee Chapter of the Public Relations Society of America, Rosemarie conducts professional development sessions for public relations personnel and is on t he Chapter’s board of directors, currently serving as treasurer. She is accredited in Public Relations (APR).
Rosemarie also founded and is chairman of Laura’s World Fund, a 501(c)3 organization that supports educational, recreational, and health opportunities for children globally.