December 2014 Yankee PRSA e-Newsletter

Five Days at Memorial – Life & Death in a Storm-Ravaged Hospital

Thursday, Jan. 29, 9-10 a.m. (Free Members-Only Webinar:)
Yankee PRSA members should enter the discount code GUEST when registering.

Join author Sheri Fink, MD who will discuss her New York Times best seller by the same title. After Katrina struck and the floodwaters rose, the power failed and the heat climbed, exhausted caregivers chose to designate certain patients fast for rescue. Months later, several health professionals faced criminal allegations that they deliberately injected numerous patients with drugs to hasten their deaths. Five Days at Memorial, the culmination of six years of reporting, unspools the mystery of what happened in those days, bringing the reader into a hospital fighting for its life and into a conversation about the most terrifying form of health care rationing.

About the Presenter
Sheri Fink is the author of the New York Times bestselling book, Five Days at Memorial: Life and Death in a Storm-Ravaged Hospital (Crown, 2013), winner of the National Book Critics Circle Award for nonfiction, the Ridenhour Book Prize, the J. Anthony Lukas Book Prize, and the Los Angeles Times Book Prize.

Learn more and register now! >>  

Annual Meeting Highlights, Approval of New Officers


L-F: Moderator Tom Bebbington, Jim Fantini, Adam Vaccaro (photo by Matt Chagnon)

Yankee Chapter members and guests were treated to an insider’s view of last summer’s Market Basket protest of the firing of long-time CEO Arthur T. DeMoulas at the chapter’s Annual Meeting November 20 at Red River Theatres in Concord.
Moderator Tom Bebbington, Jim Fantini, Adam Vaccaro (photo by Matt Chagnon)

Tom Bebbington moderated a panel discussion that featured Adam Vaccaro, a business reporter with who covered the protests from beginning to end, and Jim Fantini, a long-time vendor to Market Basket who orchestrated the “We Are Market Basket” Facebook group employees used to organize and rally.

Following up on the discussion, the November 23rd edition of the Concord Monitor carried this story about Market Basket called “Market Basket Official: How’d we do it? We just did it.”

The December 7 issue of the Concord Monitor carried this article by Sarah Palermo, which features comments from YPRSA Chapter members Rosemarie Rung and Brett St. Clair:

Messaging & Timing Key to Public Relations for Labor Actions like FairPoint, Market Basket – Concord Monitor

Also during the annual meeting, Jason Alexander, founder of Alexander Technology Group, was presented the chapter’s annual Patrick Jackson Award. The award recognizes a professional who is not in the public relations field but nonetheless successfully uses public relations principles to benefit his or her organization and society.

During the business segment of the meeting, members elected the 2015 chapter leadership team, headed by president Erin Hathaway of CCA for Social Good.

Copies of the Yankee Chapter’s 2014 Annual Report also were distributed at the meeting.

Chapter Member in the Spotlight: Jon Boroshok

I’m a matchmaker and story teller. My strength is engagement — with consumers, management businesses, and students (I can even collaborate with Millennials). Through public relations and marketing communications, I create a positive user experiences and build community. I interview experts and customers, and tell their stories through earned media and case studies.
After years of agency and corporate PR experience in the New York City and Boston areas, I started a boutique agency specializing in marcom for start-ups through large corporations.

Jon BoroshokI also served as an Adjunct Instructor at Emerson College and Bentley University. I won a Bentley Service Learning Faculty Award, and was the adviser of Emerson’s PRSSA chapter. In September 2011, I moved my PR practice to a project basis, and became a full-time instructor in Communication at Southern New Hampshire University. I’m helping to build up SNHU’s Comm program and also serve as Newspaper Adviser. With help from YPRSA, I also established the first PRSSA chapter in NH.

While still relatively new to YPRSA, I’ve met some great people who are always willing to lend a hand or offer advice and expertise. YPRSA members have been guest speakers in my classes and were so supportive in helping start SNHU’s PRSSA chapter. Their excitement and enthusiasm is contagious, and I think my students are starting to recognize YPRSA’s wealth of experience, wisdom, and networking opportunities.

Twitter: @JBWrites



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Looking for a Job?

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Free Member Webinars

PRSA webinars are a FREE benefit of membership. Make the most of your membership – check out these upcoming live webinars – also available on demand:

Jan. 22 | Digital Media and Today’s News Release  

Jan. 27 | Twitter PR Secrets

View the complete list of upcoming PRSA events >>


Got news you want your fellow YPRSA members to know about?  E-mail AnnMarie French, e-news editor! Watch your inbox for news about upcoming Yankee PRSA professional development seminars and other news. Be sure to follow us on Facebook, Twitter and subscribe to our LinkedIn group.