Digital Outreach Manager – The Society for the Protection of NH Forests

The Society for the Protection of New Hampshire Forests seeks a creative team player with a passion for forest conservation to enhance the Forest Society’s digital outreach. This individual will think strategically, engage new audiences, and build relationships through various electronic channels, including websites, enewsletters, and social media.

The successful candidate will have a four-year college degree in an applicable discipline, experience editing content in multiple formats, and the ability to create content quickly, creatively, and accurately.

This is a full-time regular position (with full benefits) based at the Conservation Center in Concord, NH, requiring occasional night and weekend day duties. There will also be occasional use of personal transportation to visit Forest Society reservations and to interact with members and constituents.

The Society for the Protection of New Hampshire Forests is a statewide land conservation organization that was founded in 1901 to protect New Hampshire’s most important landscapes and promote wise use of its renewable natural resources. Today, with 10,000 member households and over 40 employees, the Forest Society owns 185 reservations in 102 communities across the state, and has interests and monitoring responsibilities for more than 800 conservation easements and deed restrictions. With ongoing programs in advocacy, land protection and sustainable forest management, the Forest Society is an award-winning leader among the nation’s top land trusts. If you enjoy working both independently and in a cooperative team-approach in a challenging, at times fast-paced, but always rewarding, setting you may be the right person for this position. The position summary is below.

Salary will be commensurate with experience and skills. The Forest Society offers an excellent benefits package and an extraordinary office environment in our award-winning, energy-efficient office building overlooking the Merrimack River Conservation Area in Concord, New Hampshire.

If you’re interested in becoming a member of the dedicated Forest Society staff email a resume and cover letter to: Maria Stewart, mstewart@forestsociety.org.

The Forest Society is an Equal Employment Opportunity Employer. No phone calls please.

Position Summary:

The Digital Outreach Manager helps develop and implement the Forest Society’s digital outreach strategy to engage members, constituents and the general public to advance the organization’s goals and mission. Creates, commissions, and edits content for multiple channels, including websites, enews and social media.

Essential Duties and Responsibilities:

Works with the Vice President of Communications and other staff to develop a digital outreach strategy to advance the Forest Society’s long-term and short term outreach, conservation, stewardship and advocacy goals.

Acts as the Forest Society’s webmaster, working with staff and volunteers to provide appropriate content, drive traffic, increase engagement and track results. Coordinates with webhosting partner (currently Redfin Solutions) to ensure necessary programming and security updates are completed in a timely fashion.

Works with other staff to coordinate satellite websites, including q2cpartnership.org, clca.forestsociety.org, merrimackconservationpartnership.org and therocks.org/

Works with all staff to help create and deliver targeted enewsletters via email, including “Tree News”, “Forest Advocate”, “Forest Explorer” and potentially others. Tracks open and click-through rates and other measures of engagement.

Responsible for the implementation and oversight of the Forest Society’s Forest Explorer initiative, with the primary goal to engage people who are visiting our Forest Reservations.

Works closely with the development staff to drive membership, enhance land conservation project goals, build communities around existing reservations in support of stewardship goals, and engage other target audiences, including easement landowners

Manages, develops and edits content about the Forest Society’s accomplishments, policies and mission for Forest Society websites, e-newsletters and social media outlets and works with staff to update content, refine design elements and develop features. Assists other departments in the generation of additional e-newsletters.

With the VP Communications/Outreach, administers and oversees digital platform functions, including strategic message development in support of the organization’s goals as well as record keeping systems for budgets, work plans, marketing plans, and correspondence. Keeps abreast of changing tools and technologies. Works to repurpose Forest Notes and other content for use in the digital environment.

Responsible for certain special and on-going projects, including outreach to members, donors, trustees and staff,, and other efforts as needed.

Attends SPNHF staff meetings, Communications/Outreach dept. meetings, and Outreach Committee meetings as directed by supervisor.

Other duties as assigned.

Contributions/Outcomes:

A successful digital outreach manager will increase and deepen engagement with Forest Society constituents and members. He or she will exhibit exemplary discretion and judgment in coordinating and providing high quality content for Forest Society digital channels.

Qualifications and Skills Required:

Minimum four-year college degree, preferably in communications, digital media, or related field.

Five to seven years’ experience creating and editing lively content in multiple formats for a general audience. Needs to be able to create content (writing, photography, video) quickly, creatively, and accurately about complex topics on deadline using input from many sources.

Independent judgment and discretion in posting content on various electronic and social media platforms about the Forest Society’s mission and objectives.

Advanced computing and digital media skills including web content management systems, blogware, social media platforms (Facebook, Instagram,Twitter), Adobe Acrobat, Microsoft Excel and Outlook, Mailchimp, Survey Monkey, Google Analytics, and familiarity with Adobe Photoshop and database software.

Knowledge and interest in conservation and the Forest Society’s mission.

Enthusiasm, motivation, flexibility, willingness to adapt. Able to work both independently and in a cooperative team-approach in a challenging, fast-paced setting.

Must be friendly, outgoing, perceptive and diplomatic. Good listening skills a must. Able to actively develop and maintain good communications with other staff in all departments.
Proven organizational, multi-tasking, and time-management skills.

Valid NH driver’s license, proof of insurance and access to a reliable vehicle.

Working Conditions:

Occasional night and weekend day duties required. Occasional use of personal transportation to visit Forest Society reservations and to interact with members and constituents.

Physical Requirements:

Able to hike moderate distances over variable terrain, be comfortable navigating through the woods and hiking alone, and tolerate a range of weather conditions. Ability to sit and work at a computer for long periods. Ability to lift and move 20 lbs. to carry and set up information booth and pop up tent.

Direct Reports: None.

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