Director of Marketing and Communications – Rivier University

Sep 19th, 2017 | By | Category: Jobs

Under the direction of the Vice President for University Advancement, the Director of Marketing and Communications is responsible for all external and internal marketing and communication functions that support enrollment and advance the institution. The Director manages and executes advertising, public and media relations, publications, the website, social media, and electronic communications. The Director works closely with admissions and recruitment staff, as well as external partners, to develop and execute marketing and communications plans and strategies.

  • Develop and execute integrated marketing, advertising, and communication strategies to support recruitment and position the University strategically with its diverse constituents.
  • Execute the Rivier University brand through all internal and external communications. Advise campus departments on use of Rivier brand.  Direct the development, design, and production of a variety of print and electronic publications produced in-house and by external partners.
  • Write, edit, proofread, and approve content for a variety of recruitment and campus publications.
  • Manage effective relationships with key vendors and partners to optimize marketing initiatives; Oversee campaigns, branding, and creative development.
  • Track and report results of advertising campaigns and initiatives.
  • Work with a variety of campus constituents to develop effective communication materials and strategies; Foster collaborative relationships with faculty, staff, and administration.
  • Develop public relations and media strategy to expand coverage in local and regional markets; Develop strong media relationships and oversee media outreach.
  • Maintain the University website and lead a variety of website development projects and initiatives.
  • Report website analytics and assess and enhance search engine optimization.
  • Develop and execute University-wide social media strategy using, but not limited to, Facebook, Twitter, Instagram, LinkedIn, and YouTube.
  • Under the supervision of the Vice President for University Advancement, coordinate the University’s response and messaging for crisis communications.
  •  Monitor and administer recruitment and marketing budgets, ensuring projects are within approved budgets.
  • Maximize efficiency of marketing and communications operations, files, databases, archives, and records.

Perform other duties as assigned.

QUALIFICATIONS:

  • Bachelor’s degree (Master’s preferred) and 3-5 years of experience in marketing, communications, public relations, or advertising (preferably in higher education).
  •  Superior verbal and written communication skills.
  •  Solid experience in graphic design and advertising with demonstrated creative talent; strong knowledge of website design and development.
  •  Proficiency in graphic design software including Adobe Creative Cloud (InDesign and PhotoShop) and Microsoft Word, Excel, and PowerPoint.
  •  Proven project management experience and ability to multi-task a heavy volume of short- and long-term projects in a deadline driven environment.
  •  Highly organized and detail oriented with excellent follow through.
  •  Ability to work collaboratively in a team environment.
  •  Experience directing the work of graphic artists, freelancers, and agencies.
  •  Supervisory experience preferred.

APPLICATION INSTRUCTIONS:

Interested individuals are invited to apply. And, while we appreciate every applicant’s interest, only those under consideration will be contacted. Applicants are asked to submit a cover letter stating pay expectations, resume and the names of 3 professional references to jobs@rivier.edu or Office of Human Resources, Rivier University, 420 South Main Street, Nashua NH 03060. No agencies, please. EOE

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