Webinar: Be More Human

Event Start Date:
July 29, 2020
Event End Date:
July 29, 2020
Event Venue:
Webinar at 11 a.m.

Our friends in the Buffalo-Niagara Chapter are holding its next free webinar “Be More Human” on Wednesday, July 29 from 11 a.m. to Noon.

What can public reactions during the pandemic teach us about empathy, inequality, and active listening in a crisis?

Social media feeds oscillating between grief, politics, and mindless memes. Retailers desperately promoting luxury loungewear amidst soaring unemployment rates. Celebrities arranging tone-deaf musical mash-ups, inviting widespread criticism on massive social platforms.

Thinking before you speak matters. Empathy matters. Being human matters. What does active listening and communications strategy look like in an unprecedented, global crisis?

CEO Marcus Wainwright, of rag & bone, offered a raw and resonating perspective on decision-making in a pandemic through his early-April message to shareholders:

“I do hope that by the end of this twilight zone moment we will all be better for it… Hopefully, we can all take this opportunity to evolve and come out of this wiser and more human then we went into it.”

So, what does it mean to be more human? To evolve? It’s happening—and not happening—everywhere. What tools do you need to connect in a way that matters, perhaps now more than ever?

Presenters:

Christy Francis, Founding Member, Fresh Batch Insights, LLC
Therese Hickok Fuerst, President, Fuerst Consulting Corporation

Registration:

https://us02web.zoom.us/meeting/register/tZUocu6sqTwiGtWoW-t-O2I8gaQZPckG_WMH

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Webinar: Principles of Effective Crisis Response (Available Until 7/31)

Event Start Date:
July 31, 2020
Event End Date:
July 31, 2020
Event Venue:
Webinar

Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. This program will explore the foundations of an effective crisis response including decision criteria and levers of trust. Participants will learn the core principles of effective crisis response. We’ll address the drivers of trust in the context of fulfilling expectations. What would reasonable people appropriately expect a responsible organization to do in crisis situations? Learn how to quickly prevent reputational harm with the core expectation that the organization cares.

Case Study: This program’s discussions will surround a case study balancing empathy and risk and give examples of showing care as well as failing to show care.

By the end of this program, participants will be able to:

  • Understand the predictable dynamics in a crisis.
  • Choose the most productive option that will resolve a crisis quickly.
  • Persuade decision-makers to approve an approach to resolve the crisis that may not be immediately obvious to them.

This webinar is available until July 31, 2020.

Learn more.

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