How to Craft Concise and Compelling Copy Across Communication Media

Apr 30th, 2017 | By | Category: Past Programs

Do you want to elevate your writing or the content your staff produces? And, engage the media, impress clients and colleagues, and achieve results with strong, powerful and clear copy?

PRSA Boston offers workshops to help you succeed – the Jack Jackson ART OF WRITING workshops. The two workshops commemorate Jack – a former president of PRSA Boston, longtime PR pro and college professor – by continuing to promote his love of writing and teaching.

The ART OF WRITING workshops feature interactive, smallgroup learning for today’s multi-disciplined PR professional. Both sessions are taught by an accomplished subject expert who will sharpen your writing to help you and your colleagues excel in today’s rapidly changing PR environment.

WRITING EFFECTIVE CONTENT FOR PR + BLOGS+ SOCIAL MEDIA

Instructor: Writing Coach Ken O’Quinn

JUNE 1 & 8 AT BU – BY RESERVATION

WORKSHOP OVERVIEW:

  1. Develop solid news judgment: the journalist’s perspective.
  2. Learn the writing process: organizing, successful interviewing, packaging for readability.

III. Craft the opening: structure for leads, high impact leads, leads that fail.

  1. Review the press release circa 2017: Wall Street Journal insights, describe visuals, filler, believable quotes.
  2. Write pitches that work.
  3. Become a blogging and tweeting pro: essentials and pratfalls.

* Particularly suited for early career, fast-rising and mid-level professionals.

Meet Writing Coach Ken O’Quinn – @kenoquinn

Ken (writingwithclarity.com) is a highly sought-after career writing coach. His clients read like the who’s who of corporate communications and PR agency titans including: Chevron, Burson-Marsteller, Fleishman, John Deere, Motorola, MSLGroup, Oracle, Raytheon, and Visa. Ken draws upon his journalist roots at Associated Press and is a longtime member of PRSA Boston.

About Jack Jackson

A former UPI reporter, producer for WCVB-TV, PR agency executive, and Adjunct Communication Professor at Stonehill College, Jack was known for his sharp, incisive writing, and his passion for helping the next generation of PR professionals. As a way to remember Jack, The ART OF WRITING workshop will meet critical writing needs in the PR and communication community.

 

REGISTRATION

Time: Thursday, June 1 & 8, from 5:30-8:30 p.m.

Location: Boston University, College of Communication 640 Commonwealth Ave., Room 213

Fee: $225 for both sessions, same individual (dinner included).

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