Key to Effectively Integrating Social Media into the Employee Communication Mix is Understanding How to Drive Behavior

Key to Effectively Integrating Social Media into the Employee Communication Mix is Understanding How to Drive Behavior

Nov. 27, 1–2 p.m. EST

Until we begin to understand what drives human behavior we cannot be effective in motivating employees with social or any other type of media.  By examining where social media fits into the behavioral paradigm we can design strategies that move employees along the continuum of behaviors our organizations need to be successful.  Social media is not the magic bullet our bosses may think it is and it is up to us to educate them that it is just one tool in the toolbox of employee communications. If we don’t, we could be relegated to nothing more than a manager of social media and lose all access to the C-suite.

In this webinar, you will

  • Learn key theoretical concepts underlying behavior change.
  • Learn where social media fits into a comprehensive employee public relations strategy.
  • Understand how to apply theory to strategy to build an effective employee relations system.

Presenter:

Stacey Smith, APR, Fellow PRSA is Senior Counsel and Partner at Jackson Jackson & Wagner, a behavioral public relations firm headquartered in New Hampshire.  For more than 30 years she has counseled organizations large and small, multinational Fortune 50 companies to small non-profits, on how to motivate mutually supportive behaviors from their stakeholders.  She is editor of Public Relations Practices, Managerial Case Studies and Problems, a leading case text in the field, with its 8th edition due for publication January 2013. Stacey’s biggest kicks come from helping organizations build stronger internal relationships so as to achieve greater overall success.

To Register: Contact Tom Bebbington at tbebbington@ltcpartners.com if want to register.