Loeb School Offers Workshop on Producing NewslettersMay 14th, 2012 | By Yankee PRSA | Category: Announcements
The Nackey S. Loeb School of Communications is offering a workshop on creating effective newsletters.
The day-long session on June 15 will cover identifying an organization’s readership, planning content, editing, principles of good design and the differences between newsletters for print and e-mail. It includes hands-on exercises.
The workshop is designed for anyone who produces newsletters for businesses, schools, agencies or non-profits. The goal is to help produce newsletters that serve the readers’ and the organization’s needs and that readers will look forward to receiving.
Exercises will help students identify successful design and layout concepts, however, this is not a workshop about how to use particular desktop publishing software.
The instructors are New Hampshire Bar Association Communications Director Dan Wise and award-winning newsletter designer and producer Lorraine Cline, founder and president of Cline Design, LLC, in Andover. At the Bar Association, Dan manages the organization’s member communications – in print and online – and its public outreach efforts. Cline, in partnership with David Wood, produces Construction Break, a newsletter service that serves more than 100 construction firms in 41 states and Canada. Dan and Lorraine have led workshops on editing and design; this is their first teaching collaboration.
The workshop is being offered on June 15, from 9 am-3:30 pm. Fee: $45, includes lunch. To register, call 627-0005 or go to www.loebschool.org.