Marketing Specialist — Monadnock United Way

Jan 1st, 2018 | By | Category: Jobs

December 27, 2017

Monadnock United Way (MUW) is actively changing its business model to engage our entire community in addressing the region’s most pressing social issues in the areas of education, children, financial stability and basic needs. We are seeking a professional, energetic Marketing Specialist to join a team of equally high energy professionals who want to make a difference in this community. Our ideal candidate thrives in rapidly changing situations, taking initiative to support the team.

Position Summary

The Marketing Specialist works with MUW staff, partners, donors, volunteers, community members and other key stakeholders to uncover and cultivate the most compelling stories and statistics that further MUW’s mission. The Specialist will translate that info into integrated digital, print, events and PR campaigns to increase the visibility of MUW’s impact on our region’s most pressing needs.

Essential Duties and Responsibilities

Positioning MUW

  • In coordination with the MUW staff and Communications Committee, develop integrated organizational and departmental marketing plans to inspire the community to give, advocate and volunteer in support of our impact areas
  • Work closely with MUW’s Leadership Team (President, Impact, and Fundraising) and marketing professionals at United Way offices across the country to understand MUW’s “products” and present clear and inspiring information to the community
  • Ensure that all outreach materials, events, and opportunities take full advantage of every opportunity to position MUW as an inclusive, uplifting, energetic, engaging and highly effective organization


  • Work cross-functionally with all MUW staff and partners to capture the stories of people – through interviews and on-site visits – to be used in collateral, video, website, newsletter, press releases, social and all other communications.
  • Write content on MUW and our partners’ joint success in the community in the impact areas of children, education, financial stability and basic needs that is jargon-free and inspiring
  • Write speeches, talking points, articles and marketing pieces for digital and print sources
  • Give speeches to a wide range of audiences about MUW’s mission, vision and success stories
  • Enhance the staff’s storytelling capacity: teach staff how to identify and capture stories, speak in public using best practices in public speaking and storytelling and take effective photographs
  • Manage media relations and write releases and blog posts to further MUW’s mission and to highlight the success stories of MUW and our partners
  • Provide talking points and write compelling pieces for use in grants, newsletters, donor appeals and other messaging

Digital and Traditional Communications and Events

  • Develop and post compelling digital content and communication from concept to delivery across channels including video, web, social, blogs, mobile, digital ads, events etc. by collaborating with MUW departments and partners
  • Manage the MUW website including creation and maintenance of content with an eye for driving traffic to the site, building readership, and actively engaging donors and volunteers
  • Ensure that the website is easy for visitors to give, advocate or volunteer in support of our impact areas
  • Manage MUW’s social media and digital presence including Facebook, Twitter, YouTube, LinkedIn, and coordinate posts with MUW staff members
  • Create and track e-newsletters, e-blasts, invitations and promotions
  • Support MUW events and the annual workplace campaigns through development of materials, video, collateral, indoor and outdoor signage, and infographics by working with United Way Worldwide graphic resources and supplementing with volunteer and vendor resources when necessary
  • Manage volunteers and vendors as needed to implement and achieve the goals outlined in the marketing plan


  • Set goals and establish effective measurement tools to monitor the success of marketing and communications activities; modify activities as needed to achieve goals

Acquire and Utilize Knowledge

  • Update skills regularly to enhance knowledge of community needs and resources
  • Maintain knowledge of current and evolving community fundraising, investment and outreach trends to support MUW’s mission
  • Acquire knowledge of United Way Worldwide system and use to further local work
  • Maintain a support system of leaders across the region, state, and the UWW system


  • Supervise interns, volunteers, and vendors related to marketing communications work
  • Responsible for accurate and timely completion and/or approval of organizational documents, including but not limited to departmental work plans, professional development plans, goals and objectives, timesheets, expense and travel reimbursements


The Marketing Specialist must model the competencies expected of all MUW staff:

  • Mission Focused. Employee’s top priority is to create real social change that leads to better lives and overall community well-being. This drives employee performance and professional motivations.
  • Relationship Oriented. Employee understands that people come before process and is astute in cultivating and managing relationships toward a common goal.
  • Employee understands the roles and contributions of all sectors of the community and can mobilize resources (financial and human) through meaningful engagement.
  • Results Driven. Employee is dedicated to shared and measurable goals for the common good; creating, resourcing, scaling, and leveraging strategies and innovations for broad investment and impact.
  • Brand Steward. Employee is a steward of the brand and understands his/her role in growing and protecting the reputation and results of the greater network.
  • Role Model. Employee is a role model for shared leadership and advocates for collective impact principles and processes.


The Marketing Specialist must model and support the values of the organization:

  • Commitment to Community Success. Make a positive difference and have a measurable impact of enduring consequence.
  • Co-leadership. Empower others and act as a catalyst for promoting positive change in our community.
  • Aspire to involve every segment of the community in every aspect of work.
  • Integrity and Accountability. Act with integrity that justifies trust.
  • Value innovation in community building to affect positive change.

Experience and qualifications

  • Bachelor’s degree with major course work in journalism, public relations or marketing or 3-5 years of related experience
  • Advanced writing skills across digital and print media, with a keen ability to translate big-picture goals into captivating stories
  • Proficient in Microsoft Office, including PowerPoint, Word, and Outlook
  • Substantial experience with the use of major social media and digital outlets
  • Website updating experience using content management systems
  • Experience using image, audio and video editing software
  • Graphic design expertise with Adobe Creative Suite is a plus
  • Photography skills are a plus
  • Excellent organization, project management, and time-budgeting skills to manage multiple, deadline-sensitive projects with ease and attention to detail
  • Project management and supervisory experience
  • Results driven, innovative, passionate and committed to the mission of MUW
  • Ability to recruit, manage, develop and motivate volunteers and vendors
  • Ability to work independently as well as in a team environment

Please submit cover letter, resume, and three references to Liz LaRose at No phone calls, please.


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