Media Panel Workshop – Jan 26

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Breaking Down Barriers: Improving the relationship between PR professionals and Journalists

Thursday, January 26, 2012 – 4:30 to 6 p.m.

“The conflict between Romeo and Juliet can be compared to the relationship between journalists and public relations professionals. They rely on one another, but there are many forces that split them apart,” says blogger Adreanne Peters.

Although the two professions have different objectives at times, understanding one another is one of the most critical skills for successful PR professionals to have when working with journalists. This upcoming session, Breaking Down Barriers, will aid in breaking down the barriers between the two professions to help create a mutually beneficial relationship.

We will start with an overview of how to message your story in an environment where many struggle to transform traditional messaging to work in a social media context. Next, five NH media professionals will give you their tips, outlook and advice. The PRSA Yankee Chapter media panel will walk you through how to break through the clutter, and how to connect with today’s reporters.

Martin Murray, Moderator

Media Panel:

Rick Broussard – Editor – New Hampshire Magazine
Jeff Feingold – Editor – New Hampshire Business Review
Beth LaMontagne Hall – Reporter – Union Leader
Ben Leubsdorf – Reporter – Concord Monitor
Keith Shields – Executive Director NHPR’s The Exchange
David Tirrell-Wysocki – Executive Director of Nackey S. Loeb School of Communications

Moderator: Martin Murray, PSNH

Date/Time

January 26, 2012 – 4:30 – 6 p.m.

Location:

The Nackey S. Loeb School of Communications
749 East Industrial Park Drive 
Manchester, NH 03109

Fees:

$35 Non-PRSA Members
$25 Non-profit rate
$20 PRSA member rate
$10 Student/intern/AmeriCorps Vista members rate
Space is limited

Registration

CLICK HERE to go to our registration page.

Presented by PRSA Yankee Chapter and the Nackey S. Loeb School of Communications