Breaking Down Barriers – Media Roundtable – February 21

The conflict between Romeo and Juliet can be compared to the relationship between journalists and public relations professionals. They rely on one another, but there are many forces that split them apart,” says blogger Adreanne Peters.

Although the two professions have different objectives at times, understanding one another is one of the most critical skills for successful PR professionals to have when working with journalists. This upcoming session, Breaking Down Barriers, will aid in breaking down the barriers between the two professions to help create a mutually beneficial relationship.

We will start with an overview of how to message your story in an environment where many struggle to transform traditional messaging to work in a social media context. Next, five New Hampshire media professionals will give you their tips, outlook and advice. The PRSA Yankee Chapter media panel will walk you through how to break through the clutter, and how to connect with today’s reporters.

WHEN: February 21, 2013, 2:30-4:30 p.m.
WHERE: Nackey S. Loeb School of Communications, 749 East Industrial Park Drive, Manchester NH. (Directions)
COST: Members $20, non-members $35, and students/interns $10.

About the Presenters:

Media panel to include:

  • Jeff Feingold (editor of NHBR)
  • Rob Levey (freelancer, but largely works for Seacoast Media Group)
  • David Sakowich (WMUR Assignment Editor)
  • Keith Shields (NHPR’s “The Exchange” Executive Producer)
  • Mark Hayward (Union Leader)
  • David Tirrell-Wysocki, former AP Bureau Chief and current Executive Director of the Loeb School
  • Moderator: Martin Murray of PSNH

REGISTER HERE.

Special thanks to our professional development supporter: