Successfully working with reporters is core to any media relations professional’s career. Join Yankee Chapter PRSA for a Media Panel that will walk you through how to break through the clutter and connect with reporters.
Much like two lawyers in a courtroom, media and public relations professionals work together in a friendly but adversarial relationship. The two sides work together to inform the public, but often from different perspectives. Building relationships with those reporters is the best way to get your story heard.
Our panelists will share their tips, outlook, and advice on how to work with them and their media outlets. Here’s your chance to ask the media how to best connect.
WHEN: Thursday, Jan. 25, 5 to 7 p.m.
WHERE: Nackey S. Loeb School of Communications, 749 East Industrial Park Drive Manchester, NH 03109
COST: PRSA Members: $10; PRSA Member + Guest: $15; Non-Members: $20; Students/Interns/Members of the Media: No Charge
Media Panelists include:
Dave Brooks is a Concord Monitor columnist and author of the Granite Geek Blog. He has written a science/tech column since 1991 and in 2006 began the Granite Geek Blog, which keeps an eye on topics of geekish interest in and around New Hampshire, from software to sea level rise, population dynamics to 3-D printing. He moderates monthly Science Cafe NH discussions, beer in hand, and discusses the geek world regularly on New Hampshire Public Radio.
Sam Evans-Brown has been working for New Hampshire Public Radio since 2010 when he began as a freelancer. His work has won him several awards, including two Edward R. Murrow awards, and he was a 2013 Steinbrenner Institute Environmental Media Fellow at Carnegie Mellon University. He studied politics and Spanish at Bates College, and before reporting was variously employed as a Spanish teacher, farmer, bicycle mechanic, ski coach, research assistant, a wilderness trip leader and a technical supporter.
Trent Spiner is the executive editor of the New Hampshire Union Leader and Sunday News. He began his Union Leader career as an independent news correspondent. After a stint as an assignment editor at WMUR-TV, he returned to the Union Leader, where he was named executive editor in 2014. Trent is one of 25 young newspaper professionals named in Editor & Publisher’s annual listing of “25 under 35” who are making a difference in “delivering information and the truth to their communities.”
David Sakowich is the news assignment manager at WMUR-TV, a Hearst Television station in Manchester, New Hampshire. Since 2004, David has coordinated daily news coverage at the ABC affiliate along with special reports, “First in the National Primary” political coverage and other station events. Prior to joining WMUR-TV, David was an assignment editor at WHDH-TV in Boston from 2001-2004. David also worked as a news anchor and reporter. Since working at WMUR-TV, David and the news team have won several regional and national Edward R. Murrow awards for news, political coverage and the station’s “State of Addiction” campaign focusing on the drug epidemic in New Hampshire. David is also an Emmy nominated journalist.