A crisis can destroy any business. Winning the legal battle, while losing stakeholder support for the brand might mean there’s nothing left to fight for.
Join Yankee Chapter PRSA on Thursday, March 29, from 4 to 6 p.m., at Nixon Peabody LLP (900 Elm St, Manchester, NH 03101), where attorney Scott O’Connell will share his experience counseling companies in crisis situations.
Protecting brands in litigation is complex, with companies defending themselves in the court of public opinion long before a court of law.
Navigating a crisis is the responsibility of everyone involved. Teams must work together to negotiate criminal, regulatory and civil proceedings as well as the media relations and social media challenges. Unfortunately, sometimes those competing interests create silos that complicate the process.
Scott O’Connell is chair of the Litigation Department and a member of the firm’s management committee. He is a trial lawyer known for his perseverance, strategic thinking and value-driven service for clients. Scott focuses on class action and aggregate litigation and corporate governance and control contests. He is currently representing financial services, life sciences, manufacturers and healthcare companies in high exposure disputes with associated significant reputational harm in parallel civil, criminal and regulatory proceedings.
When: Thursday, March 29, from 4 to 6 p.m.
Where: Nixon Peabody LLP (900 Elm St, Manchester, NH 03101)
COST: PRSA Members: $20; PRSA Member + Guest: $30; Non-Members: $30; Students/Interns: No Charge