Omelets & APRs on St. Patrick’s Day


APR Appreciation Breakfast in Newton, MA: (l-r) standing: Mark McClennan, PRSA National Board Chair; Mark Elliott; Joe Truncale, PRSA CEO; Shane Perry; and Seth Wheeler. Seated: Liz LaRose, Mary Ellen Hettinger, Robin Schell, and Jane Law

On St. Patrick’s Day, CEO of the Public Relations Society of America Joseph P. Truncale, PhD, CAE spoke about the future of PRSA at a breakfast for Accredited Public Relations professionals (APRs) at the Newton Marriott Hotel.

At a time where there is so much overlap between public relations, communications, marketing and content marketing, how can we set ourselves apart as professionals, Truncale asked? This identity crisis is one of the challenges facing our industry.

In his 30 years as a leader in printing, Truncale took the industry from centuries of tradition into the digital age. Mark McClennan, APR, President of the PRSA board and a Boston PRSA member, also spoke about upcoming changes for the Society.

One major change is a complete overhaul of the national website by InterlinkONE, Inc. of Wilmington, Mass. Truncale emphasized that as the Society moves forward, he’s interested in hearing from members. Watch for an upcoming email survey about the future of PRSA. — Mary Ellen Hettinger, APR