Teleseminar
Digital Media and Today’s
Digital News Release
Make It Easy for Journalists to Pick Up
Your Story
Tuesday, January 27, 2009
3 p.m.
Duration: 60 minutes
Newsrooms have changed dramatically and traditional
news release distribution methods no longer meet the needs
of journalists. As new technologies and staffroom cuts change
the way newsrooms operate, journalists are busier than ever.
Take advantage of this trend by making it easier for journalists
to pick up your story. Digital news releases are designed
to get all the information a journalist needs — contact
links, images, video, backgrounders, bios and more —
directly into the inbox of your targeted list of journalists.
You will learn:
- What over 200 journalists told us in a recent survey
regarding press release preferences.
- What journalists really need in-hand to cover your
story and what format they want it in.
- How to use segmentation and long lead/short lead distributions
to make your releases more effective.
- How to optimize your digital news release to maximize
Web exposure.
- How to analyze digital new release vendors.
INSTRUCTOR
Malayna Williams is a managing partner at PWR New Media,
experts in interactive digital communications. Malayna has
worked in the digital communications field, focused primarily
on the execution of electronic press kits, for five years.
She works with clients ranging from associations to CPG
firms to some of the country’s largest and most innovative
public relations firms.
Hosted by Tara Payne at NHHEAF, 4 Barrell Court, Concord,
NH. (directions)
Cost: Free to members, $10.00 non-members
RSVP: Meg Trafton, PRSA Administrative
Support
6 Dover Point Road, Dover, NH 03820
Phone:603-742-1971
Fax: 603-742-6347
Email: dssmeg@c1mail.com
