Professional Development

Professional Development programs feature expert guest speakers who discuss a variety of topics and challenges faced by today’s public relations and communications professionals. Attendees are encouraged to maintain and develop their skills and share their knowledge with peers.

Recent professional development offerings:

2019 Annual Meeting — How SNHU Uses Marketing Communications Throughout the Student Lifecycle

Join Yankee Chapter PRSA for its annual meeting at Red River Theatres on October 30, from 8:30 to 10:30 a.m. The event includes a continental breakfast and networking at 8:30 a.m., followed by a presentation from Kristin Lamas Patterson, from Southern New Hampshire University, on “How SNHU Uses Marketing Communications throughout the Student Lifecycle.”


When “It” Hits The Fan!

A crisis can strike any business at any time. Join Scott Spradling of The Spradling Group on Wednesday, September 25 to learn how to anticipate likely scenarios and how they can impact your stakeholders. You will get a plan for rebuilding corporate and institutional image and enhancing positive relations with the public, customers, opinion leaders, and the media.

Katie Delahaye Paine, aka The Measurement Queen

Measurement Base Camp – May 16

Most communications professionals have listened to at least one, if not many, lectures on how to do measurement right. The challenge is, once they’ve heard the theory, how do they implement it at their place of work? To help individuals prepare and manage these hurdles and more, Paine Publishing is holding a Measurement Base Camp—a one-day intensive training session that will cover all things measurement—on May 16.


Crisis Communications – The First 48 Webinar – April 17

Crisis Communicators have two critical time periods in which to respond to the media and shape public perception, the first 48 minutes and the first 48 hours of a crisis situation. Join Scott Tranchemontagne of Montagne Communications, who will review recent crisis scenarios where the “First 48” was handled very well – and where it was not.


Meet the Media – January 24

In today’s fast paced media environment, it can be challenging to capture a reporter’s attention. Join us on January 24 at the Nackey S. Loeb School of Communications to hear from our panel of media experts on what they look for in pitches from public relations and communications professionals.