Professional Development

Professional Development programs feature expert guest speakers who discuss a variety of topics and challenges faced by today’s public relations and communications professionals. Attendees are encouraged to maintain and develop their skills and share their knowledge with peers.

Recent professional development offerings:

Katie Delahaye Paine, aka The Measurement Queen

Measurement Base Camp – May 16

Most communications professionals have listened to at least one, if not many, lectures on how to do measurement right. The challenge is, once they’ve heard the theory, how do they implement it at their place of work? To help individuals prepare and manage these hurdles and more, Paine Publishing is holding a Measurement Base Camp—a one-day intensive training session that will cover all things measurement—on May 16.

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Crisis Communications – The First 48 Webinar – April 17

Crisis Communicators have two critical time periods in which to respond to the media and shape public perception, the first 48 minutes and the first 48 hours of a crisis situation. Join Scott Tranchemontagne of Montagne Communications, who will review recent crisis scenarios where the “First 48” was handled very well – and where it was not.

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Meet the Media – January 24

In today’s fast paced media environment, it can be challenging to capture a reporter’s attention. Join us on January 24 at the Nackey S. Loeb School of Communications to hear from our panel of media experts on what they look for in pitches from public relations and communications professionals.

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2018 Annual Meeting Nov. 1

Join Yankee Chapter PRSA for a discussion on How to Keep Brands Relevant in a Changing Environment with Rebecca Acton, Director of Digital Marketing, Matter Communications followed by our annual meeting and networking with professional colleagues.

Register now!

  

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Stacey Smith

Measuring Internal Communications Success – 9/25/18

An international team of internal communications experts, including our own Stacey Smith, has been researching internal communications standards and has agreed upon 22 measurement standards. At out professional development session on September 25, Stacey will review the standards, talk about how they were identified, and discuss how you can use them to measure your results and bring focus to your internal relations and communications efforts.

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