PRSA Boston Social Media Summit May 23

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PRSA Boston will host a half-day educational conference designed to help people take their social media game to the next level. While more and more organizations are using social media, many people are struggling with: achieving business-impact results, measurement and analytics, resources and internal organization, integration with other marketing programs, etc.  We’ve designed our event to get people talking about these critical issues, share their experiences and learn from each other.

PRSA Boston Social Media Summit
May 23, 7:30-11:30 am
Bentley University, Waltham, Mass.

Highlights include:

  • Keynotes by Todd Defren, recognized social media innovator, thinker and lecturer, and Prof. Bruce Weinberg of Bentley University, a leading authority on the online consumer experience and recent co-author of “What’s Your Social Media Strategy?,” published in Harvard Business Review
  • Industry breakout sessions – Deep dives into case studies from Staples (B2B), Wayfair (Consumer) and Beth Israel Deaconess Medical Center (Health)
  • Tools & Techniques breakout sessions – SEO/SEM, Insights and Analytics, Social Amplification & Distribution

Yankee Chapter members receive special pricing for this event.  Those who sign-up (www.prsaboston.org<http://www.prsaboston.org>) before May 1 can use the Early Bird Discount and the same $75 rate as PRSA Boston members.  This is an incredible value compared to other social media conferences.

For more information and to register go to PRSA Boston Social Media Summit.