The Public Relations Society of America (PRSA), and Reputation Economy Advisors have partnered to provide a unique series of online classes aimed at equipping management-level communicators with industry resources to strengthen their credentials, gain greater credibility and advance their career through a cumulative eight-week certificate program in reputation management.
Corporate reputation management is a concept at the core of the communications profession — one that has matured into a management discipline over the past 20 years and extends beyond the traditional domain of the function. As reputation management has expanded into the realm of business strategy and corporate governance, communicators are seen as the go-to experts inside their organizations.
To equip management-level communicators with advanced perspective, best practices and resources to meet the changing expectations of senior management for reputation leadership, this brand-new professional development offering is designed as a certificate-of-completion program. The live, online series of eight modules will launch on May 10, 2017 and run through June 28, 2017, airing each consecutive Wednesday from 3–4 p.m. EDT. All modules will be recorded so that participants can review them after the live date.
Additionally, participants who are PRSA members will be given access to PRSA’s Reputation Management Community, an exclusive online forum offering private access and interactive dialogue with other members taking this course.
After successfully completing a 16-question, multiple-choice test at the end of the series, registrants will be awarded a certificate-of-completion and digital badge for their LinkedIn profile and resume.
The eight-week Reputation Management Course modules include:
- Your Reputation Champion’s Path: (Anthony Johndrow, CEO, Reputation Economy Advisors & Laura Kane, Chief Communications Officer, PRSA)
- KPIs and Collaboration, the Reputation Journey: (Leigh Horner, Vice President, Corporate Communications & Corporate Social Responsibility, Hershey)
- Measurement Discipline—Solve the Reputation Value Equation: prove it – using analytics to quantify impact of Communications efforts (Billy Mann, Partner, Quadrant Strategies)
- CSR and Reputation – Establishing a Vision: (Pamela Gill Alabaster, SVP Corporate Communications & Corporate Social Responsibility, Revlon Inc.)
- Reputation and the CEO: (Leslie Gaines-Ross, Chief Reputation Strategist, Weber Shandwick)
- Digital Reputation: (Jim Issokson, Senior Vice President/Group Head, North American Communications, MasterCard)
- Corporate Diplomacy and Executive Leadership: (Mike Fernandez, CEO, Burson-Marsteller USA)
- Reputation and the Communicator’s Career: (Lisa Ryan, SVP, Heyman Associates)