Social Media Bootcamp – May 24 @SNHU
Explore tangible tools and resources for establishing, growing, and maintaining an effective Social Media Online Presence for your business.
When: Thursday May 24, 2012 from 8:00 AM to 3:15 p.m.
Where: Southern New Hampshire University, 2500 North River Road, Manchester, NH
Costs:
$75.00 – Price Per Attendee (After May 1)
$50.00 – Early Bird Rate Purchased By May 1, 2012
$25.00 – Multiple Additional Attendee From The Same Company
Breakfast and lunch are included.
To get more information, go to our event homepage.
Schedule of Events
8:00 – 8:30 am: Breakfast/Registration
8:45 – 9:00 am: Keynote Speaker: Neil Deluca, Yahoo! | Social Media/Community Manager
9:15 – 10:15 am: (Choose One)
- Session 1 (Facebook for Brands: How to Facebook, Twitter, LinkedIn and YouTube)
- Session 2 (Mobile Marketing, Pinterest)
- Session 3 (Business Intelligence)
10:30 – 11:30 am: (Choose One)
- Session 1 (Facebook for Brands: How to Facebook, Twitter, LinkedIn and YouTube)
- Session 2 (Mobile Marketing, Pinterest)
- Session 3 (Business Intelligence)
11:45 am – 12:15 pm: Working Lunch (Visit Booths)
12:30 – 1:15 pm: (Choose One)
- Session 4 (Optimize Your Social Media Presence)
- Session 5 (Social Media Marketing)
1:30 – 2:15 pm: (Choose One)
- Session 4 (Optimize Your Social Media Presence)
- Session 5 (Social Media Marketing)
2:30 – 3:15 pm: Panel Discussion
Event Concludes
Session Descriptions
Session 1: How to Facebook, LinkedIn, Twitter, YouTube etc.
Speaker: Jillian Adams, Pannos Winzeler Marketing | Interactive Media Specialist
Social Media for Brands: Learn how businesses of all sizes are utilizing social media’s “Big Four”: Facebook, Twitter, YouTube, and LinkedIn for brand and relationship building as well as to drive sales and traffic to websites. Walk away with a heightened understanding of brand customization opportunities, content and engagement strategies, and tips and tricks for Facebook’s new Timeline for Brands.
Session 2: Mobile Marketing, Pinterest
Speaker: Mark Haddad, Business Development Manager | Neudesic
Understand how to leverage social media and mobile marketing to grow your business. Session will focus on identifying tactical strategies for utilizing the mobile platform for growing and innovating business practices as well as highlight the emerging valuable social media resource, Pinterest.
Session 3: Business Intelligence
Speaker: Douglas DelVecchio, Director Business Intelligence – Business Analytics | Valassis
Unable to translate social media logistics into valuable information? This session on Business Intelligence highlights metrics, measurements, social media scalability, and return on investment in a practical way. Attendees will leave with an understanding of how to identify successors and implement change to make the most out of social media business ventures.
Session 4: Optimize Your Social Media Presence
Speaker: Tara Hershberger, Pannos Winzeler Marketing | VP Media
Optimize Your Social Media Efforts: Your social sites are up. What’s next? How do you optimize your efforts over the long term with limited resources? Learn strategies to maximize your social presence across multiple channels and integrate efforts within your current marketing plan. Understand through analytics what is working and what is not to answer the question of ROI. Gain an understanding of hyper- targeted social advertising to enhance your efforts.
Session 5: Social Media Marketing
Speaker: Dr. Pat Spirou, Southern New Hampshire University | Social Media Coordinator; Professor
Session focuses on communication and marketing training based on the resources offered through social media services. Learn how to successfully represent and promote your business by spreading awareness through digital media and third-party internet advertising.
Panel Discussion
Moderator: Neil Deluca, Yahoo! | Social Media/Community Manager
A final discussion as well as an opportunity to allow attendees to ask any questions and receive answers.
