Accreditation in Public Relations (APR)
Proven Value for 50 Years. Visionary leaders in 1964 established the Accredited in Public Relations (APR) credential as a way to recognize practitioners who have mastered the knowledge, skills and abilities needed to develop and deliver strategic communications. Decades later, as public relations evolved, the APR remains the recognized gold standard for the profession.
Recognized Standard. During the past 50 years, the procedures required to earn the APR have changed. However, one thing has not: The value behind Accreditation and the importance it plays in a society now driven by digital communications, rapidily emerging technologies and a 24-hour news cycle.
Many communicators today work under the mantle of “public relations.” Accredited members go much further. They demonstrate commitment to the communications profession, to their clients, to their company or organization, and to themselves. Earning the APR is an individual achievement open only to seasoned working professionals with a recommended five or more years public relations experience. It’s a challenging process but it is worth it.
Upcoming accreditation preparation opportunities:
The Yankee Chapter is offering a half-day APR Readiness Review session on Saturday, April 12, at the offices of Louis Karno and Company, 31 Warren Street, Concord, New Hampshire from 9 a.m. to noon. Please contact Brett St. Clair at firstname.lastname@example.org if you are interested in attending.
The Boston Chapter is offering a FREE Member (Yankee Chapter members too) Informational 1/2-Day ‘APR Prep Bootcamp’ on Saturday, March 29 from 10 a.m. to 2 p.m. at Junior Achievement of Northern New England, 400 Fifth Avenue, Suite 300
Waltham, Massachusetts. The Bootcamp Course will be facilitated by successful APRs who recently went through the process from the neighboring Yankee Chapter. They will provide an insider’s recap of what to expect, how best to prepare, and the sequence of steps.
PRSA is offering a free webinar on its online APR study course Tuesday, April 1 from 3 to 4 p.m. EDT. RSVP by Noon (EDT) on Monday, March 31, 2014. http://www.instantpresenter.com/AccountManager/RegEv.aspx?PIID=EC57D9878548