Webinar 8/19/10 – How to Grow Word-of-Mouth Movements: People Are the Killer App

What does it take to build a movement of loud and proud brand ambassadors? More social media applications? Faster technology? Geno Church teaches you the seven lessons on how your brand can build and grow a movement, starting with how to treat people like fans, not customers, and how to allow your fans to share brand ownership. Learn the difference between a movement and a campaign, as well as how to measure ROI. Hear about word-of-mouth case studies, including the Fiskars Brands “Fiskateers” movement, which now has more than 5,000 members worldwide, and the Effie award-winning Rage Against the Haze youth anti-smoking initiative, which has more than 7,000 active teenagers involved despite a complete state program budget elimination.

You will learn how to:

  • Turn product conversations into passion conversations.
  • Build and grow a word-of-mouth movement.
  • Encourage your customers to be brand ambassadors.
  • Measure word-of-mouth ROI.
  • Allow your fans to share brand ownership.

Date:               Thursday, August 19, 2010
Time:                3 p.m. – 4 p.m.

Host:               Clarke Distributors, Inc. 472 Winchester Street, Keene, NH 03431-3918

DIRECTIONS TO Clarke Distributors, Inc.

Cost: Free for Yankee PRSA members/ $10 nonmembers

RSVP Today!
Meg Trafton, PRSA Administrative Support
6 Dover Point Road, Dover, NH 03820
Phone:603-742-1971
Email: info@yankeeprsa.org