April 14 – Who is the American Consumer?

The 2010 Census is expected to find that 309 million people live in the United States. But one person will be missing: the average American.

Mr. Peter Francese, demographic trends analyst at WPP’s Ogilvy & Mather, New York, and founder of American Demographics magazine, will offer insight about what the U.S. Census Bureau data shows and what the implications are for American business. Attendees will learn how American consumers have changed in the past decade and where the consumer marketplace is moving.

Peter Francese has also authored several books on how to better target consumer markets: Marketing Insights to Help Your Business Grow, Capturing Customers and Marketing Know-How. His most recent one, with co-author Lorraine Stuart Merrill, is titled Communities & Consequences, and is on the future of New Hampshire. His most recent report is a comprehensive white paper for Advertising Age titled “2010 America: What the 2010 Census Means for Marketing & Advertising.” Other reports he has recently authored include “2010 Chicago, 2010 New York,” “The Grandparent Economy” and “2010 African-Americans.” Francese was the creator and author of a weekly newspaper column called “People Patterns”, which reported on demographic trends for a business audience. “People Patterns” had been syndicated in about 50 newspapers, but later appeared monthly in the six regional editions of The Wall Street Journal. He founded and became publisher of American Demographics magazine, which quickly became the nation’s most authoritative source on consumer trends for business leaders and was nominated three times for a National Magazine Award. American Demographics is now part of Advertising Age magazine. He is the recipient of the Silver Bell Award from the Advertising Council for distinguished public service. He holds a graduate degree from Cornell University and has served two terms on the university President’s Council.

Special thanks to Yankee Chapter supporters of this special program:

Public Service of New Hampshire

and
Southern NH University Delta Mu Delta Honor Society

When: Thursday, April 14 from 2:30-4:30 p.m.

Where: Mara Auditorium, Webster Hall, Southern NH University, 2500 North River Road, Manchester, NH 03106
(To find Webster Hall, visit SNHU’s interactive campus map at http://www.snhu.edu/212.asp.)

Cost: $20 for Members, $35 for Non-members, $10 for Students/Interns/AmeriCorps & Vista Volunteers

Click To Register.