Stock image - a finger pushing a keyboard button that says Virtual Event

Developing Effective Mentoring Programs: Success Stories From PRSA Chapter Leaders

Event Start Date:
March 10, 2022
Event End Date:
March 10, 2022
Event Venue:

Thursday, March 10, 2022

4-5 p.m. EST

Sponsored by PRSA and the PRSA College of Fellows

Register Here


Mentoring is the calling card of the College of Fellows, and a primary benefit of membership in PRSA. In this interactive webinar, you will hear from PRSA leaders who will share what they learned as they developed and implemented mentoring programs at the Chapter level. We will also give an overview of PRSA’s existing mentoring programs as well as the new opportunities available in 2022 to access mentoring at all levels — whether you are a student, new professional, mid-level, or senior PR practitioner. In addition, those who wish to offer their expertise as a mentor will hear about the options for volunteering and what’s involved in signing up for the program that best suits your availability.

Robin Schell, APR, Fellow PRSA is Senior Counsel and Partner at Jackson Jackson & Wagner, a behavioral public relations and management consulting firm based in the Seacoast of NH. Robin is a longtime member of PRSA and has served in leadership positions at the Chapter, District, and National levels. Currently, she is the Chair of the PRSA College of Fellows Mentoring Committee and has served as a mentor for dozens of PR professionals over the years. Robin is a frequent presenter for groups and organizations across all industries and regularly teaches a PR Bootcamp class for PRSA. In 2018, Robin won the first College of Fellows Sage Award, which honors a member of the College of Fellows who have demonstrated a significant impact on the profession through mentoring and their personal support for PR professionals. Robin holds a Bachelor’s Degree from the University of NH and earned her PRSA accreditation in 1991. She lives in Amesbury, MA.

Allyson Johnson, APR, is the Strategic Communications Manager for Formstack, a workplace productivity platform based in Indianapolis. In this capacity, she works closely with the brand team to lead integrated communications and corporate strategy. Through her years working in a PR agency, she has developed a specialty in media relations, working with more than 60 B2B tech companies in all stages of growth. Allyson has a true passion for the PR industry and has been a PRSA member and active volunteer for eight years. She served as PRSA Hoosier Chapter’s President in 2021 and now serves as a Board Member and Immediate Past President. During her time with the PRSA Hoosier Chapter, she led the creation of the Chapter’s 2021-2023 Strategic Plan and the implementation of several new initiatives for the organization, including a new mentorship matching program for members. A native Arkansan, Allyson holds a Bachelor’s Degree in journalism from Arkansas Tech University, but now calls Indianapolis home.

Jeannie Entin was most recently the Vice President of Communications for Aclima, a public benefit corporation that analyzes air pollution and greenhouse gases block by block for climate action, public health, and environmental justice. At Aclima, she led integrated marketing and communications programs to generate awareness about the impacts of emissions and catalyze action to reduce them, prioritizing communities that are hardest hit. Her specialties include media relations and strategic campaign development; for over 20 years, she has led initiatives for science, technology, and educational organizations in Silicon Valley and New York, including AT&T Labs, IBM Research, Udacity, and Google. She is a Board Member in the PRSA Silicon Valley Chapter where she served as Mentorship Chair from 2016 to 2021 and currently serves as the Membership Chair. She holds Bachelor’s Degrees in English Literature and Business Administration, Marketing from the University of Arizona and currently lives in San Jose, CA.