How to Navigate Digital Advertising Options
| Event Start Date: March 22, 2023 | Event End Date: March 22, 2023 | Event Venue: Virtual (4-5 pm ET) |
It’s impossible to open your laptop or turn on your phone these days without being served various forms of digital advertising. From Google Adwords to social advertising to programmatic, pre-roll, retargeting, native ads and sponsored content…the options, the terminology and the costs can be difficult to navigate. On top of that, the technology is changing nearly every day, making a murky space almost impossible to keep up with. This online event will:
- Provide a brief glossary of the terms relevant to digital advertising
- Discuss whether digital ads are the right choice for branding vs. lead generation
- Provide tips and checklists for developing a simple, cost-effective campaign to maximize an entry-level budget.
Presented by Yankee Chapter member Marnie Grumbach, Emily Broadbent and Becky Gauthier of fluent imc, an integrated marketing communications agency.
Cost: $10 for Yankee Chapter, PRSA and Maine PR Council Members; $15 for all others.